Zoe Goodhardt’s Post

Last week, I had the pleasure of listening to the great Mark Ritson at #heard2024. Ritson shared some incredible insights into the power of adding radio to your media campaigns - Did you know that dedicating just 11% of your overall budget into radio can double your campaigns' effectiveness? It turns out that radio is the ultimate sidekick, making everything else work harder too - it seems like a no brainer! Want to learn more about how adding radio to your media campaigns can help your campaigns sing? Get in touch today. #audio #radio #branding #tactical #advertising #media

Want to know how to scale your DRTV campaigns for better results? Check out Brian's latest blog on the role of creative testing in driving success! #marketing #advertising #drtv #modusdirect #businessgrowth

How Broadcasters Can Leverage Acalytica for Digital Advertising and Marketing

Although media agencies have been somewhat separate from creative agencies for the last 15 to 20 years, what marketers seek now is a far closer collaboration between the two. In fact, globally, more and more marketer’s definition of integration includes media, says Independent Agency Selection (IAS) CEO and SCOPEN partner, Johanna McDowell. #agencies #media #advertising

Get in-depth coverage of the latest marketing updates and technologies from CES 2024 in our new blog. Read it now to discover how marketers can better prepare for the challenges and opportunities available this year: http://transu.co/6045nd1IL #CES2024 #MarketingNews #Advertising

As the advertising industry evolves, a surge of new players is emerging! Meet the trailblazers making waves by creating innovative niche-focused #agencies that cater to today's market demands and discover how these new players are shaping the future of #advertising. 

In the fast-paced world of advertising, staying ahead means adapting quickly and leveraging the right partnerships. At Media Now Interactive, we craft tailored media strategies that align with your unique goals. With over 55 years of experience, we deliver results that fuel your business. ✅ Ready to start planning for your next ad campaign? ✅ How do you see partnerships enhancing your marketing strategy? Let's chat: https://hubs.ly/Q02W9SFh0 #omnichannelstrategy #advertisingsolutions

Radio is integral to share of voice but most importantly it complements anything advertisers are doing. With all of Aucacy's digital products in the porfolio, we can drive KPI delivery and boost a campaign's effectiveness. Read this study: #Audacy #advertising #attribution #analytics #streamingaudio #partnerships #radio #digital

Nielsen’s recent analysis emphasizes the powerful synergy between radio and digital advertising. By integrating these channels, local advertisers can create an effective media plan that caters to both existing and future demand. "Plans that use radio as the foundational element achieve nearly double the market reach of those that start with TV. This finding is crucial for advertisers aiming to maximize their investments and underscores the continued relevance of radio in a digital age." - Radio Ink 📻 Every successful business plans for the future, make sure your marketing for it as well. - Jack Needham 😉

With brands increasingly focused on digital spend, agencies face both a challenge and a major opportunity. Our Managing Partner, John Triner, highlights the critical need for impactful, disruptive creativity in this evolving landscape: "The continued move towards digital spend provides creative agencies with the biggest challenge and opportunity. It becomes more critical than ever to deliver disruptive and powerful creative platforms that can really deliver impact across all media and not just deliver an automated sea of sameness." Discover more insights from John on the shift to digital and how the creative industry can rise to the occasion here: https://lnkd.in/eRcHby9a