Mark Graham’s Post

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Professor of Internet Geography at Oxford Internet Institute

Now, you can easily compare and choose digital platforms based on their Fairwork scores, which reflect how they measure up against Fairwork principles. Whether you're a consumer looking for ethical choices or a worker seeking better opportunities, this tool helps you prioritise fairness.

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THIS HOLIDAY SEASON, CHOOSE FAIRNESS! It’s the festive season in many parts of the world, meaning you might soon find yourself reaching for a smartphone to order a ride home after a party, or a takeaway dinner after too many hours spent in the kitchen. Will you pause to think about how much your driver makes? Or what happens if the person delivering your takeout gets in a road accident? 🤔 The gig economy thrives on convenience, but behind the scenes, workers often face challenges like low pay and job insecurity. But it doesn't have to be that way. Fairwork is here to help you make informed, ethical choices that reflect your values—and contribute to a movement for change. 🎉 We are proud to launch a new tool powered by cutting-edge Fairwork research that lets you discover which platform companies in your area offer the fairest working conditions, tailored to the type of service you’re looking for. Because most platforms still fail to meet a minimum standard of fair work, sometimes even the highest ratings are abysmally low. But we believe that as more consumers prioritise fairness, platform companies feel more pressure to do better. Together, we can drive a fairer future of work where everyone benefits. Try the tool: www.fair.work Armed with this new tool, maybe you feel ready to sing the #FairworkPledge committing to Fairwork’s 5 Simple Steps for a just gig economy! Your signature adds strength to the thousands already demanding fair treatment for workers in the gig economy and urges platforms to prioritize fairness and justice for those who power our digital economy. Sign the pledge: https://lnkd.in/g9Pgv8aV #ChooseFairness Oxford Internet Institute, University of Oxford WZB Berlin Social Science Center

Arif Novianto

Researcher at Institute of Governance and Public Affairs, Universitas Gadjah Mada

1w

It is indeed an innovative tool to assess platform fairness. However, I recently explored the ratings to seek recommendations for platforms offering "ride" and "food delivery" services in Indonesia. According to Fairwork, the recommended platforms in this category are Gojek and Grab, each with a rating of 2/10. This raises a critical question: should platforms with such low ratings still be recommended? Why not establish a threshold—for example, a minimum rating—below which platforms are not recommended? Instead, users could simply be informed that, while the highest-rated platforms are those with a score of 2/10, they still fall short of fairness standards. Recommending platforms with very low ratings risks endorsing highly exploitative practices. This could undermine the very purpose of the Fairwork initiative: to promote and encourage fair labor practices. I believe this is worth discussing further to ensure that the framework effectively aligns with its mission. Thank you.

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