Zeroed-In Consulting’s Post

I had the pleasure of joining Greg Alexander on the Collective 54 Pro Serve Podcast 🎙️ to talk about one of the biggest lessons we've learned at Zeroed-In Consulting: defining our ideal client profile. 🧩 Marketing and sales didn't come naturally to me as an accountant, but I had to learn the rules of the game to be able to excel (pun 100% intended). When we started three and a half years ago, we said yes to everything. 🚀 Over time, we realized not all clients were the right fit—and some were a much better match. It's been a journey of refining who we can help most and learning to say "no." On this episode, I share some candid thoughts on what that journey has looked like, the ups and downs, and the insights that have helped us grow. 📊 If you've ever wondered how to focus on the clients that make the most sense for your business, I'd love for you to check out the episode and hear our story: 🎧 👉 https://lnkd.in/d_8v3m69 What have you learned about finding the right clients for your business?

Finding the right clients is half the battle. In this week's podcast episode, Greg Alexander and John Ikosipentarhos discuss the steps to building an effective ICP and avoiding the common pitfalls of chasing unqualified leads. Learn more about: - Why gross profit tracking is key to refining your ICP - The role of trigger events in identifying ideal prospects - How focusing your ICP drives sustainable growth Have you refined your ICP recently? Share your experience below! #idealclients #growthstrategy #professionalservices

Do you understand what clients you should say yes to and the ones you should avoid? A key to scaling a firm is defining and refining your Ideal Client Profile. The riches are in the niches. In this episode of the Pro Serv Podcast, John Ikosipentarhos shares how he is refining his ICP and identifying the trigger events that put those clients in the market for his service. John shares great wisdom on how he is refining his ICP and testing his ability to reach those clients.

🎙️ Why don't accountants love selling? 🤔 Check out Episode 86 of The Woodard Report Podcast to explore the challenges and solutions for accountants who struggle with sales with special guest Amy Franko! Read now: https://hubs.ly/Q02xCK_t0

Accountants typically prefer focusing on numbers and financial analysis over engaging in sales and marketing activities. But when they learn business development skills, they can effectively attract and retain clients--ensuring the growth and sustainability of their firms. Thanks to Heather Satterley CPA for having me on The Woodard Report! #modernseller #accountingmarketing #bizdev

Want to shift a struggling practice into a thriving business? 💼 Hear about the story that changed everything… 📖 Discover the mindset that separates successful accountants and bookkeepers from the rest in our latest podcast episode, 💡 and the power of thinking beyond the numbers with strategies that can propel your firm. 📈 Learn how you can adopt an entrepreneurial mindset, 🗣️ Find out the seven key strategies that drive success in accounting and bookkeeping, from vision and goals to mastering non-technical skills. 🔑 The latest episode of the Value Pricing Podcast is now available: How Successful Accountants and Bookkeepers Think 🎙️ In today’s episode you will learn: 🌟 The transformative power of an entrepreneurial mindset for accountants and bookkeepers. 🌟 Key strategies for building a profitable and thriving accounting practice. 🌟 The importance of vision, goals, and strategic planning in business success. 🌟 Techniques for differentiating costs from investments to fuel growth. 🌟 The role of non-technical skills in driving firm success and client satisfaction. Tune in now and embrace the insights on pricing, marketing, leadership, and the vital distinction between costs and investments. 📊 Don't miss out on how valuing your time and taking calculated risks can significantly impact your firm's growth. 💸 🎧 Listen now! 🎧 https://lnkd.in/dG2ear6m

Are you caught in a never-ending cycle of putting out fires in your firm?   Constantly reacting to demands and other people’s agenda is exhausting.   It’s a symptom that you’re accounting firm is running you instead of you running your firm.   Learn what it truly means to be in control and the real impact of your firm operating smoothly.   Tune in and discover: ➡️Signs that your firm is running you ➡️Pinpoint the path to regain control ➡️Action steps to shift from busy to boss   Ready to take charge of your firm and build a sustainable business model?   Discover how to steer your firm towards long-term success and personal fulfillment.   Watch this episode if you’re an accounting firm owner ready to shift from being eternally busy to leading with purpose.   If you want to double your income, working half the time, then Get Paid What You're Worth is a FREE resource for accounting professionals. Check out this 43-page e-book at https://lnkd.in/g9ci_2e   Subscribe to the Accounting Firm Growth Strategies Podcast: https://lnkd.in/gn-tB368   Like this video, leave your comments or questions below and then share this video with your friends, followers and connections. Then check out my answers to your comments and questions.

Are you caught in a never-ending cycle of putting out fires in your #accounting firm? Discover how to steer your firm towards long-term success and personal fulfillment. Watch this episode if you’re a firm owner ready to shift from being eternally busy to leading with purpose. #accountingfirms #accountingandaccountants #bookkeepingbusiness #taxservices

Are you caught in a never-ending cycle of putting out fires in your #accounting firm?   When you take charge of your firm, then it's possible to steer it towards long-term success and personal fulfillment.   Watch this episode if you’re a firm owner ready to shift from being eternally busy to leading with purpose. #accountingfirms #accountingandaccountants #bookkeepingbusiness #taxservices

Are you caught in a never-ending cycle of putting out fires in your #accounting firm? Discover how to shift from being eternally busy to leading with purpose. #accountingfirms #accountingandaccountants #bookkeepingbusiness #taxservices