Zaid Nalshek’s Post

I am at #CannesLions2024 talking to advertising & marketing Execs & influencers about #Advertising4Change & #ZeroChildLabor. There are tens of millions of children being exploited in the supply chains of corporations. I am convinced that advertising for real change would be more profitable for corporations than deceitful marketing / false advertising.

Great Campaign idea by crime patrol here's an interesting short story My boss gave me a task to come up with a unique strategy for client campaign Topic base is safety Brand has to do with locks We gave unique concepts and influencers but nothing matching up client expectations I reached home and started watching crime patrol suddenly something came to my mind great idea for campaign when I told them that the idea was my colleagues and bosses they loved it Then I learned a thing sometimes wasting time is necessary to come up with something unique #storytelling #branding #marketing

Build Buzz. Drive Sales. Stay Wild. In the fast-paced world of digital marketing, you might think PR is old news — but for outdoor brands, it’s the secret weapon that creates lasting connections. 🏞️ PR goes beyond promotion; it tells your story, builds authenticity, and unites communities that share your passion for the outdoors. From seasonal campaigns to influencers who live the lifestyle, PR fuels trust and loyalty in a way that no algorithm can replicate. 🔗 Check out our latest blog: https://bit.ly/3OGq1Dh and let’s start crafting your next big story.

Let's all agree that next year, 2025, is when we stop doing "brand April Fools Day Jokes" on social media. If your brand wants to put out a "funny" or "weird" variant of its product, just do it. Weird stuff sells year round (look at Liquid Death, for instance.) People want to buy weird stuff and even more importantly, people on social media want to show off that they've bought weird stuff from brands. Let's put an end to the "ultra-limited edition" merch runs (where all the product produced goes to 1M+ follower influencers and the website is "sold out" before the spot runs), and phony "weird" campaigns from far-off markets (for brand safety in Ultra Conservative America) and just commit to letting brands be weird if they want to be weird. Embrace the weird. Cherish the weird. Sell the weird.

Even though I studied marketing for 5+ years I got tricked! 70% marketing/ branding strategies work on these principles: - Creating illusion - Increasing aspiration - Instilling fear of missing out - Genuinely adding value (awareness & offering good product/ service) Influencer marketing being a prime example! - Influencers often show you a larger than life picture, boosts your belief system & provide knowledge. But what we don’t see is the sweat to get a brand deal, to balance real life & efforts to stay relevant, they even lose authenticity! Money does have that impact on you! So every time you trust a marketing campaign and make a purchase make sure the % of value addition is highest for you & don’t trust anything blindly! #marketing

In #mediastrategy and #eventpromotion, relationships are everything! It's important to have a PR firm that can leverage tested tactics and local connections to amplify your message. Building relationships with local media outlets and influencers can be the difference between a successful event and a flop. Make sure your PR firm has a proven track record of cultivating these relationships and using them to your advantage. Remember, it's not just what you know, but who you know that can make all the difference. #publicrelations #marketing #networking

It’s no surprise that Alan Kittle has over 50 awards to his name. One particular milestone campaign done by Alan and his team nine years ago was groundbreaking in the field of marketing. Watch Alan talk about the success of that campaign in this video. They delved into uncharted territory—leveraging influencers for the first time in a global campaign. Real people took centre stage, solving everyday problems in near-real-time content creation. The #NoteMyDay campaign for Samsung Note4 earned accolades from the Direct Marketing Association to American National Advertising, and we couldn’t be happier to be working with Alan Kittle as one of our fractional ECDs who can come up with trailblazing marketing strategies for your organization. This throwback underscores Alan's legacy of forward-thinking in influencer marketing, proving that innovation and a distinctive approach lead to groundbreaking success. Want to make a real change to your creative business? Pair up with a leader like Alan, or Alan himself! #Awards #MarketingAwards #CreativeDirector

Last week, I talked about some of the challenges we’ve faced with our marketing outreach. The surge in marketing activity across the board has made it increasingly difficult for homeowners to find us. In response, we're exploring a variety of marketing avenues. From the power of influencers who can amplify our message to grassroots marketing that roots us deeper in communities, from referral programs that leverage the trust we've built to innovative ways of connecting with homeowners, we're committed to cutting through the noise. I'd love to learn from others who are actively working with influencers or running grassroots campaigns. How are smaller companies in the energy efficiency sector making their mark? What strategies are working to reach homeowners and make an impact at scale? #EnergyEfficiency #SustainableLiving #Collaboration #Innovation #CommunityImpact

Keep your eyes on the Bad Boys: Ride or Die 2024 Marketing Campaign They have engaged big SM Influencers They have tapped into those people’s audiences for personal reach. They incorporated many elements in their campaign: SM, Emails, Ads, Offline and Traditional forms. The move is set to release June 7. They’ve started working on the Marketing Campaign last year. We are only now seeing the fruits of what was in the making. 🚨As a business owner you too can have a sleek marketing campaign…so why not??? 👉🏼Get in the room for my Build your Marketing Campain Working Seesion on June 1. ✅You’d learn how to plan, create and launch strategic Marketing Campaigns for monthly use in your business. 👇👇👇 #rishaferdinand #businessconsultant #retailconsultant #marketingconsultant #businessstrategist

“The Avengers assemble... to take over your feeds! 💥 Iron Man: “Influencer marketing is the arc reactor of brand awareness - it powers the machine!” Captain America: “Avengers don’t just promote products, we believe in them. Authenticity is our superpower!” Thor: “Hammers aren’t the only thing I wield - my influence is mighty too! 💪 #InfluencerMarketing” Black Widow: “Stealthy marketing tactics? I’ve got those covered. 🕵️♀️ #SponsoredContent” The Hulk: “HULK SMASH... sales records! 💸 #InfluencerPartnerships” Hawkeye: “Bullseye! Targeted marketing with influencers gets results. 🎯 #MarketingGoals” #AvengersOfInfluencerMarketing #SuperheroMarketing #InfluencerPower #southpawmedia