Have you checked out this episode of Ecosystem Chronicles?
For direct teams to have confidence in bringing the indirect channel into their deals, they need to have confidence in the partners they are working with.
With the partner ecosystem as the No.1 strategic growth initiative for BeyondTrust, SVP Partner Ecosystems, Rob Spee, joins host PartnerOptimizer, Inc. CEO and Partner Data Futurist Dina Moskowitz for a no-holds-barred discussion on best practices Spee and his CRO are embracing to drive an enterprise level co-sell model that scales.
Key among them – how they are embracing partner intelligence to ensure they are making the right bets on focus partners and ramp partners.
https://lnkd.in/dDbuXt9c
Can you identify high-potential partners? Do you know the keys to partner-led growth? With Strategic Consulting from The Channel Company, you’ll get analytics-powered answers to these questions (and more!) to accelerate partner program enablement and ROI.
Can you identify high-potential partners? Do you know the keys to partner-led growth? With Strategic Consulting from The Channel Company, you’ll get analytics-powered answers to these questions (and more!) to accelerate partner program enablement and ROI.
Can you identify high-potential partners? Do you know the keys to partner-led growth? With Strategic Consulting from The Channel Company, you’ll get analytics-powered answers to these questions (and more!) to accelerate partner program enablement and ROI.
Every partner professional should hone their quiver of value lenses.
Be able to identify how partnerships are viewed, and where they can provide value across the organization.
Can you identify high-potential partners? Do you know the keys to partner-led growth? With Strategic Consulting from The Channel Company, you’ll get analytics-powered answers to these questions (and more!) to accelerate partner program enablement and ROI.
THE FUTURE IS SINGLE SOURCE
Greg Portnoy is one of the GOAT's in the global channel and ecosystem space. In a nutshell, when he speaks, we listen.
So when Greg told me he was building something unique to the partner-tech space, we @ Arys became very interested indeed.
During one of our many conversations he asked - 'In you experience, what would you look for in a new partner-tech solution?'
Great question.
My answer?
'I would like a single sourced, end-to-end solution, that I don't have to log into, that integrated, where my deal-reg forms can be embedded externally, that wasn't another PRM but actually a partner revenue-growth focused platform.'
He simply said - 'Welcome to EULER’
👀
Enough said.
When one of the worlds leading channel and ecosystem practitioners makes it their mission to build a revenue-focused partner solution for channel and ecosystem professionals, it's time to sit up and take notice.
You can check out Greg's solution here - https://eulerapp.com
Why is Partner and ecosystem marketing increasingly important for software firms?
Well, part of the reason is around fixed costs vs variable costs.
Software firms love to scale because, although they might have high fixed costs (for development), they tend to have relatively low variable costs. So, the more you sell, the higher your profit margins.
However, for enterprise software firms, it's not always that simple. You need Salespeople to make those sales. That increases your variable costs and impacts your profit margins.
A good partner strategy can mitigate this because you're not directly paying for each Salesperson. Many partners can use the fruits of your foundational investments in your programmes, whilst also bringing their own networks and resources. (There's something fractal about this, echoing the fixed:variable costs of the broader business.)
So, in an era of sustainable growth, that's why 'efficient' marketing motions like Partner marketing are becoming increasingly important. By amplifying the reach of fixed investments across a network of partners, software firms can grow without sacrificing profitability.
If you're interested or involved in #PartnerMarketing, Allyson Bancroft is curating a series of events and speakers for our upcoming Partner Week in early December, including the latest thinking from Jay McBain.
Mark your calendars for Partner Week - 3rd - 5th December! 🗓️ Join us as we embrace the era of the partner ecosystem and explore the path forward. 🚀
We have an amazing line up of experts and guest speakers—including Jay McBain, one of the most respected thought leaders in the global channel—who will delve into practical steps and real-world examples to show how technology vendors can adapt their channel partner strategy to capitalize on the partner ecosystem.
Not to be missed! Book your place here 👉https://okt.to/VbLfzD#PartnerChannel#PartnerMarketing#channelmarketing
Partner loyalty is key in today’s competitive landscape. Ansira CEO Paul Tibbitt shares how businesses can drive loyalty within their partner ecosystem through incentives, support, and streamlined processes.
🎉 Presenting: Foundry’s latest Partner Marketing Research! 🎉
Dive into the fresh insights from Foundry’s 2024 State of Partner Marketing Study! 📊
Get a detailed look at ⬇️
🚀 What’s inside:
🔵 How tech marketers benefit from partner initiatives
🔵 Key focus areas for successful programs
🔵 Methods for measuring success
🔵 Common challenges faced
🔗Don’t miss out and download the research summary: https://ow.ly/84F950SJKSj
Let's get in conversations around this exciting and future-minded topic. I am more than happy to connect with you! 😊
#PartnerMarketing#MarketingInsights#Foundry#Research#TechMarketing
