Zach Vidibor’s Post

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Co-founder & CEO @ Octave | Welcome to Generative GTM

Stop asking for a meeting in your outbound 🚫 We’ve been observing CTAs across our customers, and here’s the TLDR of what’s working right now: The ‘meeting request’ is by far the lowest performing 📉 The ‘can I send a short video’ is the highest performing 📈 And it just makes sense if you think about it… Stranger says, “Can I have 30 minutes from you?” Hrmm, no thanks. Stranger says, “Can I share a 2 minute video about how we’re helping other folks like you [persona specific job to be done]? Alright, I’m listening... And it doesn’t have to be a video. In general, the CTAs that offer a resource, share a tactic, suggest an intro, etc. are all performing much better than asking for time. Time is incredibly precious, and there are more people than ever asking for it. Start by providing people value, creating interest, presenting something that’s easy to say yes to, or even just respond to. Asking people to look at their calendar is immediately stress-inducing for most; that’s not an easy yes. Earn the right to make the ask. Try to be empathetic to your prospects, think about what you would want to hear, and try to make it feel like a give and not a take. Let people opt-in to the conversation first, then ask for the time. Don’t forget, sales is just as much human psychology as anything else… we'll see how all the AI SDRs do with that 😄 What are you all seeing out there? What CTAs are working best?

Monica Stewart

Getting founders out of survival mode through scalable revenue | $2M - $20M ARR

1mo

Why not just send the video and then use a soft CTA? Like….you already emailed me without asking, why are you asking to send a more helpful email?

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Kellen Casebeer

Helping companies find Message-Market-Fit | Founder @ The Deal Lab | Smartlead Certified Partner | Clay Certified Expert

1mo

I’ve been opening w cta’s and then writing the rest after

Brian Koffler

SaaS Demand Generation Leader | Founder @ D.I.G.S. Marketing I Accelerating B2B SaaS Companies Growth By Generating Qualified Pipeline I I Help You Scale Paid Ads and Email

1mo

How have you seen "soft" CTA's perform Zach Vidibor? Interested in your POV around the following: "Would it make sense to chat" "Interested in learning more" "Is this relevant" etc etc

Kyle Stremme

I design sales systems so dialed in, sellers become legends, managers start saying ‘team player’ unironically, and founders stop sweating through their shirts during investor calls.

1mo

SPOT ON. Just shifted messaging for a client last week and went from 0 replies to 10.

Omar Fogliadini

Founder. B2B GTM & RevOps. I help founders and business leaders to grow revenue per FTE with AI-enabled revenue systems. DM me to learn more

1mo

Experiencing the same. Soft. First build a connection. Second provide value without asking anything. Then go for soft sells

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🌀 Kyle vanArtsen

Market Development @ RollPros | Outbound 🏴☠️

1mo

Sizzle video in the hero section. 4 qualifying questions that are non negotiable

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Jojhar Singh

Aspiring SDR | B2B sales | Growth Catalyst

3w

thats quite relatable and understandable

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