Zach Benson’s Post

Having an influencer post for your brand once isn't going to move the needle. People are calloused to influencers. Their promotional posts just feel like another ad they have been conditioned to scroll by. If you really want influencer marketing to work, you have to: 1. Build a relationship with the influencer. They need to truly believe in your brand and be posting it more than once. 2. Let the influencer be creative. Having them hold up a product and talk about it isn't enough anymore. They need to SHOW it in action, SHOW how it actually impacts them. There's a lot of other components as well, but if you do these two main things really well, your influencer campaigns will be set!

Tired of influencer roulette, where you spin the wheel and hope for the best? We all know follower counts don’t tell the whole story. Imagine if you could find influencers just like those you already love and trust – that’s the ideal scenario! 1️⃣ Stop wasting time & resources: Manually searching for influencers is a time-consuming and often fruitless effort. HypeAuditor’s Instagram Lookalike tool streamlines the process, helping you identify partners just like those you’re already a fan of: https://casthr.co/l/6v 2️⃣ Move beyond vanity metrics: Follower count might look impressive on a spreadsheet, but it doesn't guarantee campaign success. Look for creators with high engagement rates – comments, shares, likes – that indicate a genuine connection with their audience. 3️⃣ The right Audience fit is key: Find influencers whose audience aligns with your target market, ensuring your message reaches the right people.

Scenario: You hire an #influencer with 300K followers. They usually get 1,000+ likes and tons of comments. You pay for a sponsored post, but it flops with just 12 likes and 2 comments 😮 Problem: You’ve probably run into a profile with fake followers, leading to a poor campaign with disappointing results. But here’s how you can avoid that ⬇️ 🔗👉: https://bit.ly/3A4qU4B A popular analytics tool found that 49% of #Instagram influencers have used fake followers at some point. Since follower count is often seen as a key success metric, some #Marketers fall into the trap of relying on vanity metrics rather than evaluating real engagement and follower-to-following ratios with proper tools 🌟 In our blog post, we break down how to avoid wasting your #influencermarketing budget by sharing: ⚙️ The downsides of automation 📊 Why vanity metrics aren’t enough 📅 How to plan an effective campaign 🕵️♀️ Ways to identify genuine influencers ✅ A quick way to verify real TikTok accounts 🔧 Free tools to perform #socialmedia checks And much more…

Forget follower counts! 🚯   Stop looking at the number of followers when choosing the influencer for your marketing campaign. This happens a lot in the industry. It happens to both sides of the equation. When agencies ask for a high rate of 1M subscribers channel with 20K views, based on the “previous glory” and the times when this influencer had 300-400K views. Or when brands want to work only with 100K+ influencers, declining to book more relevant to their audience but smaller ones. Let's get real with the data. The algorithm doesn’t put forward your following content, but the content you’re the most likely to engage and be interested in. It means that you need to take into account not the content that was produced, but the content that was seen by active people, not bots. ❗ Key metrics to focus on include views, engagement rate, likes, and comment interactions. React if you're interested in learning which statistics to request from influencers across platforms like YouTube, Instagram, and TikTok. #influencermarketing

Let's prioritize authenticity on social media. Conduct thorough research before engaging with any influencers to avoid being misled. Stay vigilant and informed to steer clear of fake influencer tactics. #fakeinfluencer #socialmedia #marketing

The most underrated way to find an influencer to work with? Checking your own mentions, tags, and brand hashtags. 📲 There's no better way to gauge an influencer's interest in your brand than by seeing who's already organically talking about your products or services. Check out a couple more ways to find influencers in 2024. 👉https://lnkd.in/guqB9rnr

#TuesdayTip: When partnering with an influencer, remember that their job is to create content tailored to their audience. This is not only a reminder for myself but also a helpful tip for you. Influencers understand what resonates with their followers best. Ensure successful collaboration by granting them the creative freedom necessary to align with their style. 🚫Avoid restricting them with excessive guidelines and limitations. This approach yields optimal outcomes. Additionally, keep in mind that influencers are equally invested in content performance. 😉 📢 Feel free to sound off any other insights or questions below ⬇️ #influencermarketing #CreatorMarketing #TuesdayTip #DTC #partnershipmarketing

💡 The Follower Count Trap in Influencer Marketing Come on… wake up! Social media has evolved, and follower count means little if the audience isn’t engaged. Brands constantly miss out by chasing numbers instead of focusing on true value. When influencers create content for venues or brands, give them full flexibility! Their audience is engaged because of their style, not yours. Trusting their creativity will deliver far better results. Here’s how to get it right: 1️⃣ Engagement > Followers 2️⃣ Quality > Quantity 3️⃣ Creator Freedom = Success 🔥 P.S how mad is it you can generate images with AI like this - the next few years in the influencer space will be wild! (thats apparently me 😂 ) #InfluencerMarketing #BrandGrowth #MarketingTips

Crafting a compelling storyline for an influencer campaign is like stirring up a special recipe. But in today's landscape, people can smell a fake from miles away. So, instead of sticking to a strict script that feels forced, it's all about letting influencers add their own flavor. By giving them the freedom to sprinkle in their creativity, the whole thing feels more authentic. And guess what? That authenticity is what really hooks people in. So, ditch the script and let influencers add some spice. 👩🍳📲 #InfluencerMarketing #IGC #MarketingTips #UGC

When you do influencer programs and you're driving people to download a PDF on the website or trying to drive people to purchase a product or visit a landing page, give each individual influencer their own UTM parametered link so that when it comes into your analytics system, it says 'here's everything you got from influencers' and then 'here's everything you got from this one influencer.' After you do that two or three times, you start to figure out the influencers that are really going to be where you want to spend your money. It helps you be more efficient in the long run if you're planning to measure ahead of time. ✌🏼