Z Gallerie’s Post

Tell me your secrets. Last week at HS Creative Operations I spilled all of my secrets on leading an award winning in-house creative team. I talked about: 🌟 Making the time to reflect on your values and making them easy to visualise. I have a folder on my desktop full of images that remind me why I do what I do.  ⚽️ Great teamwork comes from deep familiarity. Get to know your teams, (with the help of Alex Ferguson). Ask them how they are out of 10, dedicate the time for quarterly conversations. Listen and observe twice as much as your speak. 🎮 Levelling up and giving team members autonomy to go and try stuff and get better at it. 🎨 Custom made motivation: monthly inspiration days, thinking outside the bottle and the value of being bored. Find the stuff that ladders up to your vision and empower your teams to make it happen.  👹 The importance of setting a culture and making sure you’re the best example of it. If you were at creative ops on Friday I’d love to know what resonated and what you’ll be trying with your teams. Please spill your own secrets on leading creative teams below 👇

Great work from Cary E. Dawes / Claire Rendell (FCIPD) / Tim Clover and all the crew from the Rayner PCHQ team... talking passionately about the vital importance of visibility, recognition and reward - and then delivering a superb Awards announcement to the company around the globe. OurSecretLab are exceptionally proud to be collaborating with the Presidents Club HQ (PCHQ) incentive team at Rayner. Just recently, together with our long-time film production partners Sonder Design Ltd, we collaborated to create a set-up that felt like it was appropriate for this great celebration, even when delivered to a global audience remotely. Indeed, how you deliver on the myriad of components of any incentive program, especially a comprehensive one that rewards both the sales functions, and other global non-sales functions, is as important as the main trip itself. How you do anything, is how you do everything... As a company, you have asked for the very best possible, in the reality that you have. Looking to inspire, and help support, excellence as standard... in all aspects of how you go about your business. So it seems completely reasonable, that the company should get behind that workflow when it comes to the reward portion of that deal. And that's where we have been from the start. Our senior client team at Rayner have always indicated like the Mandalorian's they are, that - this is the way - they want the program to run... incentivising the truly unstoppable, with the truly unforgettable - taking the time and effort to ensure that every aspect of the program feels like it's a mirror of the efforts it took to win a spot in the first place. Truly exceptional output, rewarded with similarly meaningful and positive input. Equal parts inclusive, and exclusive. Equitable rewarding, if you will. So, so good. Let's go... ___ #brandfilm #communications #creative #events #film #incentives #travel

Meet Nestor Villegas, our Senior Art Director with a global impact! 🎨 From Coca-Cola to Pepsi, he's left his creative mark on major brands. Nestor's journey took him from McCann Colombia to Sancho BBDO, where he led game-changing campaigns. His talent hasn't gone unnoticed—he's snagged awards at Cannes Lions, New York Festivals, and more. But Nestor's not just about creating; he's about sharing knowledge too, teaching at Brother Creativity School. Isn't it amazing to have such a creative powerhouse on our team? 🚀 So if you want to know more about Nestor and our creative team, just hit the follow button for more behind-the-scenes stories! 🏆 #CreativeDirector #ArtDirector #AdIndustry #BrandingExpert #CreativeMinds #CreativeStrategy #VisualStorytelling #BrandVisionary #AdvertisingExcellence #CreativeTalent #strategicgrowth #brandidentity #visualidentity #visualbranding #strategicplanning #brandinginspiration #branddevelopment #MIAdigitalmarketing #miamibrandagency #miamismallbusiness #miamientrepreneurs

(1/5) A Super Top Secret Story 🖤 Your favorite agency’s favorite agency. Super Top Secret: A Hawke Media Company (STS) is a powerhouse where authenticity meets creativity in a way that breaks the corporate mold. This team doesn’t just think outside the box—they build it, push it forward, and polish every idea together. In this first look, dive into a culture where every idea counts and nothing slows them down, even when the road gets tough. Stick around for more insights into what makes STS truly beyond creative. Learn more about STS with the link in the comments below.

🖤 Iconic Leadership in Branding - Nike’s Air Jordan 🖤 You may wonder how Nike won Michael Jordan’s business after competing against top athletic industry experts like Adidas and Converse. Here’s how Sonny Vaccaro succeeded in transforming Nike’s brand vision into a reality: 1. Faith + Passion: Deep belief and perseverance in Michael Jordan - He was the rising star that would significantly change Nike’s future and leave a legacy for us all to remember forever 2. Action: Took the initiative to visit Michael Jordan’s family at home in North Carolina to ask the question 3. Strategy: Catered the shoe design entirely to Michael Jordan, making it unique and original to him 4. Execution: Authentically and inspirationally spoke to the philosophical meaning this would have on all of our lives Tune in and listen to Matt Damon’s portrayal of Sonny Vaccaro’s inspirational speech here: https://lnkd.in/eBPghaq9 ✨ “A shoe is just a shoe until somebody steps into it. The rest of us just want a chance to touch that greatness. You're gonna be remembered forever, because some things are eternal. You're Michael Jordan, and your story is gonna make us want to fly.” ✨ P.S. What moments stand out and completely changed everything in your life? Thanks for listening! Enjoy this? Please share with others. ♻️  Follow Emily Rossetta 🖤 for daily insights.

Check out this interview with Director David Shafei about his process in helping create GEICO's Legend of the Lizard and collaborating with Dustin Dodd, Graham Unterberger and Ryan Raab. There’s a lot to love and learn here, which I will attempt to distill in a paragraph. Consider this your LinkedIn thought leadership trigger warning. In my experience, one of the key ingredients that separates memorable work from the forgettable is at the production phase. Great work keeps getting better because everyone from clients to the agency allows room for the unexpected. Forgettable work is created by trying to make exactly what was “sold in” and treating scripts like blueprints instead of creative frameworks. It’s about embracing the classic “Yes, and…” mindset. Not just handing over to a director and saying “you figure it out and report back,” but engaging in an ongoing collaboration at every step along the way where everyone is constantly asking “how can I make this one thing in front of me even better?” This process has certainly led to the strongest work I've been a part of. It's also way more fun.  

After 20 years Dove's positioning and messaging is still consistent. When you are onto a good thing stick to it........it's obviously working or they would have changed by now. So many marketers feel the need to 're-fresh' messaging and lose all the equity they have built over time. Time in market with the right message builds long term differentiation in consumers' minds. Take the time to build the right message, test it, if it works, hammer it for 20 years.......... refresh the creative not the message. Great work Dove.

Stress is horrific and dangerous. It can cause an adverse effect on your health, your wellbeing and your relationships. But not all stress is equal. Because when it’s born from a desire to satisfy your own or shared vision - rather than succumbing to the pressure and isolation of others - it can, as Si points out below, be a sign of giving a f*ck. It may not be cool to talk about ‘graft’ these days (which is very different to the dangers of ‘hustle culture’) but it’s still the foundation of standing any chance to make, do or create something special. We don’t talk about that enough. Not because I ever want to advocate for stress, but because I do want to celebrate craft, creativity and care. Or should I say, I want the people who act/claim they have all the answers to respect and acknowledge it … given they’ve never made any actual work and haven’t got the faintest idea what it takes or costs to make something proper good. Commercially, creatively, emotionally or artistically. So well done to everyone who put their work out there to be judged and criticised, regardless of the result. Few do. Few would. Because even though it’s business, it’s always - absolutely always - personal.

Behind the Scenes: My Exciting Projects Revealed! Curious about the projects we juggle daily? From exciting collaborations with big brands to surprising moments of inspiration, we dive into our creative process and the exciting clients we work with, including Coca-Cola and Acura! Join us for an inside look! #BehindTheScenes #CreativeProjects #BrandCollaborations #MarketingJourney #BusinessInsights #InspirationDaily #ClientSpotlight #ContentCreation #DigitalMarketing #ProjectManagement

I had a great conversation with Jo Ingham yesterday and coupled with an excellent post from Catherine Fallon it reminded me of a major thing you can do as an #internalcommunication team to maximise your budget and resources. Partner with your Marcom team to help them understand the design resource requirements to be added to their list of deliverables from their design agency. This usually adds zero to the initial budget for the work as it's simply resizing BUT it gives you what you need to support their campaign internally and not need to try and figure out how to resize the images yourself if you're a small team and don't have in-house design resources. We did this at Apple on several campaigns that were hugely impactful and successful. One that involved us being able to involve the teams with a very special campaign from celebrated film director and Oscar winner, Michel Gondry. A few of the team even got to meet him thanks to the IC partnerships with Marcom, Marketing but that's a longer story... This internal campaign started as a French only one, next we extended it to Europe, then the buzz around it encouraged a global audience and the rest of the world picked the campaign up. We were pretty chuffed. Also we started to do this at Nespresso, working with the teams to ask for images formatted to be used on the internal channels. I expanded the ask to specific videos for internal audiences from famous brand ambassadors. For their eyes only which was hugely impactful and something I could never have achieved alone. It's not hard, it just takes a sprinkle of systems thinking, consideration and partnership. The magic it can create is next level. ************* If you want the full story of the campaign we created internally to support this external campaign, hit me up [email protected] or DM me ************* #businesspartnering #collaboration #internalcomms #corporatecommunication #systemsthinking https://lnkd.in/eW8vSwnZ