At HUGO BOSS, our vision is to become the world's leading, premium tech-driven fashion platform — and we can only achieve this by empowering our people and leveraging the right tools. Over the past few years, we have implemented several AI tools across the organization to create efficiencies and enhance our operations, such as predictive analytics. In 2024, we rolled out HUBO, our first internal GenAI platform with chat and image capabilities supported by GPT and DALL-E. HUBO is available 24/7 for all our employees globally and our usage data shows that we have: • 2,400 monthly unique HUBO users • 80,000 prompts per month • 8,000 images generated per month. Thank you to Eduard Spitz, Fabian Friese, and the entire HUBO team across all departments for their great work on this initiative. It has been great to see new features released every two weeks and learn how our colleagues embrace HUBO in their daily work. I look forward to seeing us continue to push boundaries and empower our teams with HUBO and other AI tools in 2025. For now, I wish you all happy holidays with your families. And also, thank you to HUBO, for the great image generated for my post today 😊 #GenAI #insideHUGOBOSS #HappyHolidays
What an impressive milestone for HUGO BOSS! The launch of HUBO and its rapid adoption demonstrate the company’s forward-thinking approach to innovation and technology. The numbers speak for themselves—80,000 prompts and 8,000 images generated monthly are fantastic achievements. AI tools, like HUBO, are being integrated into daily operations, empowering employees and driving efficiencies worldwide. Wishing the entire team a joyful holiday season and continued success in the year ahead! #GenAI #insideHUGOBOSS #HappyHolidays
Love this Yves Müller !
That’s some serious tech integration at HUGO BOSS. Those numbers for HUBO are wild. Looking forward to more innovative updates next year, right?
Super interesting, thanks for sharing ! Wishing you also a season of golden moments :)
Hugo Bott
A big step forward in shaping our tech-driven future as a global team, and continuing our journey to becoming the leading, premium tech-driven fashion platform worldwide! Here's to another successful year ahead! 🙌
Heard about Hugo Boss’s success story ! Success becomes obvious with great team and wonderful leader
😊
👍
HUGO BOSS is truly leading the way in integrating AI with fashion—HUBO sounds like a game-changer for efficiency and creativity. Excited to see how this platform evolves in 2025 and continues to empower the team! 🙌✨