Yuval Niv’s Post

When you focus only on digital marketing, you miss the opportunity to interact with your customers and truly understand their needs. #ExperientialMarketing creates a unique brand experience that makes your products more memorable.

🌍 Bridging the Gap in the Music Industry: A Call for International Collaboration 🌍 In a recent enlightening discussion with Momentual (formerly Music Cities Events) my partner at Africa Rising Music Conference Namakau Socika delved into the critical challenges that South African artists encounter concerning mobility in the music industry. The conversation highlighted the significant influence that international companies wield and the transformative impact they could achieve by supporting initiatives such as mentorship programs and international internships. At the Africa Rising Music Conference, we are deeply committed to these programs, advocating for more involvement from our global counterparts. The goal is to foster equal opportunities for African executives within the global music ecosystem. This endeavor is not merely about providing opportunities; it's about enriching the industry by introducing diverse perspectives and authentic representations of African talent both in the boardroom and on stage. We believe that this collaboration holds a dual benefit. It not only empowers the recipients of these opportunities but also enhances diversity in the workplace, leading to a more inclusive and representative music industry worldwide. Let's unite to create a lasting impact and ensure global representation matches the diversity of music industry audiences. We invite international partners to join us in paving the way for a truly inclusive future. #AfricaToTheWorld #DiversityInMusic #AfricaRisingMusicConference #InternationalCollaboration #ArtistMobility #MusicExecutives #GlobalMusic

A new Illinois Music Venues Act, HB 1557 requires music venues across Illinois to maintain a supply of Naloxone and ensure that staff are trained to administer it effectively. Effective June 1, 2024, this law is part of Illinois' broader strategy to reduce opioid overdose deaths at music events, ensuring venues are prepared to respond swiftly to overdoses and save lives in the music community! 🎶 . . . #opisafevending #safetyfirst #harmreduction #festivalsafety #narcanaccess #safercommunities #festivals #opisafe #festivalinnovation #publichealthinnovation #musicfestivals #safercommunities #drugsafety #festivalmarketing #opisafejourney#opisafeimpact #saferfestivals #saferevents #preventionmatters #narcanawareness

The arts can range from plays and galleries to music concerts and festivals. They all add a special touch of class to any occasion. Each requires adherence to specific behavior norms and expectations.   At-home entertaining offers a unique cultural experience, reflecting the host's interests and lifestyle. It's often regarded as a high honor, particularly for international guests. Whether showcasing extravagant art collections or embracing a more relaxed ambiance, hosts and guests alike should adhere to guidelines for a pleasant experience.   Tip: Before planning a cultural event for your guests you've never attended or experienced yourself, consider the potential for unexpected challenges. It's advisable to have firsthand experience with the culture or event beforehand to ensure smoother planning and execution. Chapter 5 helps you with the cultural event research needed for a successful experience: https://bit.ly/3OdnDnT  or visit GloriaPetersen.com  for seminar information. #events #sportingervents #culturalevents #athomeentertainng #backyardentertaining #dinnerparty #businessentertaining #eventplanning #eventbehavior #rockconcerts

Please read and repost this article by Cate Rubenstein.

A new music festival in México has unveiled a line-up of exclusively female acts. Many campaigns have been putting the pressure on festival organisers to book more female artists and bands in recent years. One survey a couple years back noted women made up just a quarter of festival line-ups between 2020 and 2021. Now, HERA, a brand new festival taking place in México City in August 2024, has gone a step beyond booking MORE female acts — they’ve booked ONLY female acts! It would be an amazing idea to see come to fruition anywhere, but for the festival to be hosted in México, where prejudicial ‘machista’ attitudes still prevail in the shadows of creative industries, it’s especially thrilling to see. #EventMarketing #EventTrends #Events #EventProduction #EventProfs

👏 👏 ASM Global 👏 👏 ASM Global has confirmed that, in addition to the support it already provides to grassroots venues, it will now be expanding its partnership with the Music Venue Trust so that all of its venues will be fundraising for the cause. 1️⃣2️⃣5️⃣ venues closed last year and it is therefore essential that more large scale venue operators, and the music industry in general, follow their (and that of the many artists who have already added a levy to the ticket prices for their tours) lead and ramp up their efforts to prevent this number from increasing. #grassrootsmusic #venues

Very interesting read on the new B2B landscape in the brands world!

You can find two of my most recent articles in the newest issue of Spotlight on Business Magazine where I cover Waves End RV Park and the Ship's Company Theatre!

🌟 Highlighting “Pilot Project for Audience Diversification in Contemporary Jazz”, organised by Assejazz! This project consists of the creation of a European programme for the exchange of jazz proposals through collaboration with 3 entities similar to Assejazz, dedicated to the dissemination and internationalisation of this musical genre! Key aspects of the project include: 🤝 Collaboration and Exchange: the 3 entities will visit Assejazz to share practices and tools, focusing on addressing challenges between jazz venues and new audience profiles. 🎤 Meetings/concerts: 12 in total (4 for each entity), held over 12 months, to inspire and develop tools to reflect on issues such as the reduction of the environmental impact of venues and the interaction with audiences that are not very integrated among current audiences (young people, women and citizens not professionally linked to musical disciplines) and practical tools to include audiences in the reflection and transformation of music venues. 👉 Find more about the project in the link: https://lnkd.in/dWNUiimv #LIVEMX #beyondmusic #livemusicsector #creativeeuropeprogramme #musicmoveseurope #livemxprojectshowcase