Yum! Brands’ Post

Our Chief Digital and Technology Officer Joe Park spoke with Forbes about all things D&T. Hear about our digital transformation journey, which has grown our digital sales mix from 19% to over 50% in five years. Also learn about how Joe and his team are creating a comprehensive technology ecosystem that serves the needs of customers, team members and franchisees. https://lnkd.in/ed8Mj7xk

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David Gibbs: Thank very much for sharing the article! Yum! Brands' digital transformation journey, as outlined in the recent Forbes article w/ Joe Park, highlights the power of AI in driving customer engagement and operational excellence. However, the distinction between predictive AI and generative AI—often conflated in discussions—is crucial here. Predictive AI focuses on anticipating future outcomes based on historical data, empowering businesses to make informed decisions. Its application in consumer insights or operational efficiency has reached a level of maturity that can withstand even the most rigorous IT assessments. On the other hand, genAI creates new content or ideas, offering potential for innovation. As businesses grapple with the dual pressures of speed and personalization, predictive AI emerges as the backbone of scalable, data-driven decision-making in the digital age. It's not just about innovation for its own sake—it's about proven, reliable tools that deliver tangible business outcomes. What’s your take on the role of predictive AI in driving digital innovation?

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