Yukti Gaur’s Post

Videos generate 1200% more shares than statics (Here is how they can skyrocket your sales) Your DTC brands must include videos in the following sections: Paid Channels: • Makes these videos humanised and relatable for your audience • You should include UGC videos that resonate with your ICP • Testimonials, How to´s, Leveraging Pain Points…. Website:  • Include videos in your website to increase conversions • Videowise | eCommerce Video Platform is my go-to platform for this • It has assisted implementation, tons of widget customization, advanced video analytics... Organic Channels: • Use videos to build a robust and engaging community • Influencers/Brand ambassadors are great for this • Use the best performing pieces for ads too Its estimated that a user is 144% more likely to purchase a product after seeing a video So if you arent leveraging video throughout your funnel… You are leaving a lot of money on the table! Do you prefer video or static content for your brand?

Brands need to tap into LinkedIn Influencer marketing. FYI this is me officially shooting my shot 😝 In the last 12 months… 🔥 5M+ impressions 🔥 10k+ new followers 🔥 High engagement rate And I'm only just getting started. If you’re a brand looking to: → Build organic engagement → Establish a strong online presence → Create a community-centered strategy I’m your go-to for industries like: ☁ Beauty ☁ Luxury ☁ Fitness Hit ya gworl up - [email protected] P.S: I am open to a variety of other industries as long as there is clear alignment 🤝🏽

*Screenshot and save these 5 crucial strategies every Ugandan online service-based business needs* 1. Engagement strategy- Engagement is key and it is two-way. It is through engagement that we get to know what our audiences want and what content they like. 2. Growth strategy- If you are here and are serious about turning your audiences into real clients, then you need a strategy to grow your numbers. 3. You need more than just followers or connections; you need a strategy to create a space where people feel at home and the community engages with each other on your account. 4. Content marketing strategy- Your content should lead people to where they want to go in their life or business. For example; include a caption, an image and a call to action( leads your reader to where or what you want them to do after interacting with your content) 5. Sales Strategy- For your content to make you money, sell strategically. For example; Offering a discount to the first 3 people….., making the sales time-bound, launching, involving influencers, collaborating… etc. Let me know what is stopping you back from starting a service based business that makes you proud

Which is better, Long Term Partnerships or One-off Campaigns? This is quite a debated topic in influencer marketing, I'm not sure there is a 100% correct answer but let me give you the pros and cons. Long Term Partnerships to me jump off the page as a clear victor, but let's analyze it from both sides. Who really is winning, the brand or the creator? In a long term partnership a creator gets: Income stability (which is huge if you've ever been a creator) Builds trust with audience since they hear about it multiple times Creative Freedom - typically brands offer more freedom to longer term partners A brand gets: Audience Loyalty and typically more engagement Discounted overall rates Data and Insights - testing different content with the same audience But what most people forget is a brand is risking a lot... if the creators audience doesn't take well to the content... they might be stuck in a contract with the influencer where their marketing dollars are just going to go down the drain. In One-Off Campaigns: The creator gets: Leverage to negotiate higher rates Creative variety - audience won't get hit with same type of content But they don't get stability. Brands get: Flexibility - they aren't locked into something long term. Diverse Audiences - utilizing multiple creators allows them to hit new people But they don't get the ability to test different content with the exact same audience, or get better rates overall. I know lots of brands who ONLY do one-off partnerships until they find a creator who is able to convert for them, but then also have some success stories where a brand's first video with a creator flopped but the second one was a home run. What's your preference? #influencermarketing #influencerstrategy

"Content Collaboration: Partnering with Influencers and Brands"   - Explore cross-promotion opportunities. Discuss joint content creation, giveaways, and mutually beneficial partnerships. Certainly! Cross-promotion involves collaborating with other businesses or influencers to promote each other's products or services. Here's a concise breakdown: 1. Content Creation: Partner with another brand or influencer to create co-branded content, such as blog posts, videos, or social media posts. 2. Giveaways: Run joint giveaways where participants can win prizes from both partners. This encourages engagement and expands your reach. 3. Mutually Beneficial: Ensure that the partnership benefits both parties—whether through increased visibility, access to a new audience, or shared resources. 4. Communication: Regularly communicate with your partner to track progress, adjust strategies, and maintain a positive relationship. Feel free to explore these avenues to boost your digital marketing efforts! 😊

Influencer marketing and UGC (user generated content) isn’t just a trend. This is a multi-billion dollar industry and it’s here to stay. Establish your authority and gain visibility with LIT Agency. We’re not just any marketing agency… we’re disrupting the scene and we’re not ashamed to do it. Let’s face it - the digital world is over-saturated with ads, promotions, influencers telling you want to buy and how you should dress… so how are you supposed to stand out without getting buried under it all? Hooks that can’t be ignored. Call-to-actions that trigger an emotional response. Clickbait. Shock factor. Not being afraid to be a little “cringe” for an unparalleled thump-stop rate. We’ve done it all: Eaten cat food. Steamed our nether-regions. Climbed fences and smashed appliances. All in the name of brand loyalty. Are you ready to make waves? Our DMs are always open. Let’s get LIT!

The best influencer is your customer Influencer marketing for a new brand maybe makes sense but it’s not an absolute necessity If we want to grow sustainably then we must think about cost saving a lot This isn’t a call against spending money but you have to look at your spending as if you’re investing in stocks Investing in or creating assets that continue to bring value to your business is absolutely essential and the best investments are the ones where you invest in A) your product B) your customer Most startups don’t know how to create value through marketing but marketing done well can be an absolute game changer However if your customers are complaining from the service or lack of response then no amount marketing will offset the desasters that are occurring on the product or operations side The biggest brands in the region are destined to fail I don’t want to mention names but if the person delivering the service doesn’t match what the communications department has crafted then it shows that there’s terrible understanding of the customer and the role of communication in marketing The marketing efforts have to be built on values that can be delivered sustainably Don’t copy others Figure out this What you’re good at Why people chose you Why they left your competitor And then work from there At the end of the day there are no rules in marketing only patterns.. Be bold!

I call this the "Pyramid of Partnerships" 🔺 The tip of the Pyramid should always be your Customers - try to turn those into your biggest ambassadors through different incentives and comissions The second layer should always be SEO Affiliates and Publishes - find these guys through competitor analysis and keyword research, or by directly using a tool like Affistash The third layer could always be complicated to figure out - for B2C Brands, it could always be influencers or UGC creators, for B2B Brands it could be agency or consultants If you want to chat more and figure out your strategy, shoot me a message or book a free call with me at affistash[.]com/vic see you there ✌

There's really two main categories of GTM strategies: High-trust, and Low trust Low trust: - Outbound (done well, it works, ACV depending) - Paying influencers (we're your peers and we see that it's paid for, scroll) - Ads (zero trust marketing) - Cold LinkedIn Outbound - etc. High trust (Go-to-Network): - Scaling social content with people from your network Demandi. - Scaling intros Commsor 🦕 (both let you activate your network to unlock opportunity in a way that respects the buyer, their time, their interest, AND their readiness. These are buyer champion platforms. They put the buyer first. People buy from people and they'll buy from you insanely slower if you don't activate trust triggers at scale. When you do, you create familiarity. People remember what they're familiar with. Being remembered is what the 95% of the market (AND the 5% who's ready) will go and buy. This is exactly why we built Demandi Its marketing for Go-to-network.

5 questions to ask to find the right growth channel for your ICP (because you know you can’t rely only on Google and Meta for sustainable growth💡). Disclaimer: Channel diversification is crucial and you need to take into account - cost, reach, unit economics, competition, intent levels, etc. - but for now let’s focus on tips for finding a channel that works for you. 1. What does your ICP read, watch and listen to? - Channels: Sponsored content, newsletters, influencers, podcasts 2. What communities are they active in? Who do they trust? - Channels: Reddit, Slack, influencers, Referral 3. When they search for your solution and look at you vs. the competition where do they look? - Channels: comparison sites, review sites 4. Is there a specific place with a high concentration of your ICP? - Channels: Events, guerrilla, out of the box direct mail, OOH 5. What other products do they purchase along the way to buying yours? - Channels: Co-marketing There are many growth levers in addition to paid acquisition you can (and should) pull and all of these channels need their own set of KPIs and measurement tactics in order to understand what works but if you can answer one of these questions correctly you’ll get some of your best customers 🤩