Daye’s Post

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This Black Friday, we're flipping the script on consumerism and addressing a critical issue: the gender gap in health research and advertising. Did you know: • Only 2.5% of healthcare R&D funding goes to gynaecological health.  • Female health issues receive disproportionately less media coverage, and are frequently censored by large advertising platforms like Meta, Google, TikTok and Amazon.  • As a result of the lack of research and public information, 44% of girls do not know what is happening to them when they first get their period. From November 25 to December 4, Daye is redirecting 20% of all sales to Wellbeing of Women, supporting innovative projects in women's health. Some of their current initiatives include: • Developing evidence-based toolkits for companies to support employees impacted by menopause • Investigating non-invasive diagnostic methods for conditions like endometriosis • Researching the causes and potential treatments for heavy menstrual bleeding 60 years. £75 million invested. 600+ research projects. This Black Friday, Daye is proud to support Wellbeing of Women's vital work in advancing women's health. Because progress isn't just about individual health – it's about creating a society where all health issues are given equal attention and resources. #BreakingTaboos #WomensHealthMatters #ResearchForEquity

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