Yossi Subar’s Post

A new California regulation will transform cause marketing, requiring registration for businesses engaged in charitable solicitations including "round up" and "donate-at-checkout" programs. The expansive rules will also necessitate disclosure requirements, addressing both online platforms and more traditional commercial co-venturers. My Advertising + Marketing partners, Louis DiLorenzo and Paavana Kumar, discuss what marketers looking to partner with charities need to know to ensure that their activities are in compliance with the new rule. https://lnkd.in/eWJNFrdx #CauseMarketing #Marketing #MarketingLaw

A new California regulation will transform cause marketing, requiring registration for businesses engaged in charitable solicitations including "round up" and "donate-at-checkout" programs. The expansive rules will also necessitate disclosure requirements, addressing both online platforms and more traditional commercial co-venturers. Advertising + Marketing partners Louis DiLorenzo and Paavana Kumar discuss what marketers looking to partner with charities need to know to ensure that their activities are in compliance with the new rule. https://lnkd.in/gCzCVY-R #CauseMarketing #Marketing #MarketingLaw 

A new California regulation will transform cause marketing, requiring registration for businesses engaged in charitable solicitations including "round up" and "donate-at-checkout" programs. The expansive rules will also necessitate disclosure requirements, addressing both online platforms and more traditional commercial co-venturers. Advertising + Marketing partners Louis DiLorenzo and Paavana Kumar discuss what marketers looking to partner with charities need to know to ensure that their activities are in compliance with the new rule. https://lnkd.in/dK8XUJ2r #CauseMarketing #Marketing #MarketingLaw 

For those of you who think charitable solicitations laws are archaic and don’t matter, think again! This new California law will apply to nationwide #ecommerce companies and #retailers so now is the time to understand what it means for your business. #causemarketing #adlaw

There’s no point to pouring money into marketing if you don’t fix the bottom of your funnel first, as the great Rory Sutherland says here in his interview with The Diary Of A CEO. Otherwise, you’re just leading more people to a poor experience… This is a simple point that is often overlooked by charities, but one which, when addressed, can pay dividends. So, if you’re putting money into recruiting new donors, volunteers or event sign ups, make sure the experience is great first.

🎄Did you know that around 70% of people shop online for Christmas presents? With the festive season fast approaching, now’s the perfect time to get your PPC and shopping ads set up for maximum impact. Whether you're a retailer, a charity looking for donations, or simply want a boost for your business over the holidays, we can help you get noticed and drive results. 🎁 Let’s get your ads ready for the season! Get in touch to see how we can support your Christmas campaign. 🎅🏼

Working with charities makes great marketing content… If you agree with the above statement, I encourage you to continue reading. As mentioned in our discussion, working with charities like Fashion & Textile Children's Trust is not about a marketing campaign designed to make your company look better. It’s really about the people who benefit from the services and help the charity brings. These are the individuals who deserve your marketing efforts. Our partnership with FTCT is about genuinely supporting our community. We are focused on: - Supporting our community by letting them know that help is available. - Helping FTCT continually assist people in our industry through donations of any size, because anything can help to provide essentials for children in the British fashion industry. Join our CEO, Rachel Walker, and Marketing Manager, Laura Kadhani, as they debunk myths about company-charity collaborations. Learn how this partnership strengthens our community and why it matters to us. Watch the full video through the link below. #LLUK #FTCT #CommunitySupport #SocialResponsibility

Our Guest on Two Ps on a Pod this week is Michael Birkin Michael is currently CEO of KYU, but it’s very much his time as CEO at Interbrand and Vice-Chair of Omnicom Group (at the time one of the world's two largest advertising and marketing conglomerates) that we are focussing on today.    Google Michael, and you’ll find that he is one of the world’s global authorities on branding – he actually invented brand valuation. With his help and direction, we are looking at charity branding and rebranding, considering what branding can do for charities and what it can’t and when a rebrand should happen and when it shouldn’t. mark phillips and I discuss with Michael what branding means, why rebranding as a quick fix to tackle deeper structural problems is a mistake, why the new broom rebrand by the new arrival rarely stands up to scrutiny and how there are other more effective ways to re-energise a struggling charity than embarking on a rebrand. Michael's perspective is very different from those that we usually hear in the charity sector, and mark more than any-one believes that it is an essential one to consider in the face of the charity rebrands that can serve as a hinderance to growth rather than a driver.

At The Chooze Shop we have a saying "Be good to do good" and I'm very proud to share that we now have a way to deliver on this! After working in corporate where commercial success only meant one thing, I'm so excited to be able to direct our impact to not only grow our business, but also help others do good in the world. Our newly launched Charity Partnership Program is a way for NFP and Charity providers to generate meaningful income simply by asking supporters to swap some of the shopping they are already doing, to The Chooze Shop. We share the revenue with the charity or NFP without them having to ask supporters for cash donations. We provide a unique link, supporting materials, marketing and social media collateral and just make it really easy for you to increase your revenue in a time when I'm sure the cost of living challenges are impacting your supporter base. Our platform will soon have over 20,000 products - YES - that's right, 20,000 - so there is something for everyone, not only participants on the NDIS. The Chooze Shop is for everyone! It's a way we can grow our business, while helping others in a meaningful way. We want to help you, help others. So, if you are a NFP or Registered Charity in any sector, I'd love to hear from you - just tag me below, or message me - I'd love to chat. #socialimpact #nfp #charitypartnerships

Most charities can’t afford to partner with small to mid-sized brands. Most small to mid-sized brands can’t afford to partner with charities. What’s with the disconnect? 🤔 When a charity partners with a brand, they have to dedicate valuable resources to marketing and co-promotion. So, if the donation amount isn’t significant for that charity, the juice simply isn’t worth the squeeze. That’s why so many charities have to set high donation minimums…making it tough for smaller brands to support these great causes. That’s where Inspired comes in. We built a platform that lets brands support great causes using their 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘮𝘶𝘴𝘤𝘭𝘦, not their money. Here’s how it works: –Brands amplify a charity’s mission without sacrificing ROI. –We streamline the partnership process so it’s low-lift for the charity. Why? Because charities have bigger fish to fry. The Inspired platform gives charities more time to focus on their mission and impact, instead of managing complex brand partnerships. We’re breaking down barriers and creating a win-win for everyone. Charities can focus on what matters. Brands can make a real difference—without sacrificing their bottom line. 🤝