Yeonu Noh’s Post

Why Are Korean Cosmetic Brands Thriving in India? As we develop branding strategies for a new startup cosmetic brand, we've noticed the impressive market penetration of K-beauty products in recent years. Through our recent discussion with an expert in the domain, we’ve identified several key factors contributing to their success. Korean beauty products are renowned for their innovative and unique offerings. From BB creams and sheet masks to cushion compacts, K-beauty consistently introduces cutting-edge products that captivate consumers seeking the latest in skincare. The high-quality formulations and natural ingredients used in these products build consumer trust and loyalty, making them highly effective and desirable. The appeal doesn't stop at the product level; K-beauty also excels in aesthetic appeal. Eye-catching and trendy packaging draws in younger audiences and beauty enthusiasts, making the products even more attractive. Additionally, the comprehensive Korean skincare routines resonate with those looking for detailed and effective skincare solutions, further boosting their popularity. The global craze for Korean pop culture, including K-pop and K-dramas, plays a significant role in driving beauty trends. Fans aspire to achieve looks similar to their favorite stars, further increasing the demand for K-beauty products. This cultural influence is amplified by strong marketing strategies, with effective use of influencers, social media, and targeted campaigns that boost brand recognition and consumer engagement. Moreover, K-beauty products offer competitive pricing without compromising on quality, making them accessible to a wider audience. The rise of e-commerce platforms has also made it convenient for Indian consumers to access a vast range of Korean beauty products, contributing to their widespread popularity. We’re learning from these successful strategies as we craft our own approach. By understanding and integrating these elements, we aim to create a brand that resonates deeply with our audience. Share your views and experiences in the comments below! #KBeauty #Cosmetics #Skincare #Marketing #Innovation #ConsumerTrends #BrandStrategy

🇰🇷 🚀 𝗞-𝗕𝗲𝗮𝘂𝘁𝘆 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝘀𝘂𝗿𝗴𝗲 𝗶𝗻 𝗽𝗼𝗽𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 Searches for #Korean #skincare products on the platform have risen 180% year-over-year. A number of #K-beauty brands are experiencing significant growth. COSRX, for example, has seen its sales grow over 1,000% year-over-year, thanks in part to the popularity of its Snail Mucin Power Essence, which is now the #1 selling facial serum on Amazon. Social media is a major driver of traffic and awareness for K-beauty brands. Beauty influencers and skincare enthusiasts on platforms like Instagram, YouTube, and TikTok are creating content that showcases these products. 𝗞-𝗯𝗲𝗮𝘂𝘁𝘆 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸 𝗮𝗿𝗲 𝘂𝗽 𝟴𝟱% 𝘆𝗲𝗮𝗿-𝗼𝘃𝗲𝗿-𝘆𝗲𝗮𝗿, with the hashtag #kbeautymakeup being particularly popular. The global rise of #Korean pop culture, including K-pop and K-dramas, has also played a role in the popularity of K-beauty. There are a number of reasons why Korean beauty brands have been so successful on Amazon. ✅ First, Korean beauty products are known for their innovative formulas and unique ingredients, such as snail mucin, bee venom, and various plant extracts. ✅ Second, K-beauty products are known for their cute and aesthetically pleasing packaging. They are also relatively affordable compared to Western luxury brands. ✅ Finally, positive reviews on Amazon help to boost consumer trust and encourage more people to try Korean beauty products. For example, COSRX's Snail Mucin Power Essence has over 90,000 reviews on Amazon. https://lnkd.in/eFQZT7vR #kbeauty #amazontrends #beauty #wellness #fashion #executivesearch #beautytalentsearch

Xiaohongshu have dropped their beauty industry trend report for 2024. It's easy to see that the beauty industry in China continues to evolve quickly, with personalisation and diversity at the forefront. Consumers are actively seeking beauty products that align with their unique preferences and needs. Xiaohongshu's blend of high quality user-generated content, influencer content, brand official accounts, and fully integrated eCommerce and livestreaming has given it an ever-more important role for the sector. Some of the 'big number' highlights: 💄Over 1 billion pieces of beauty content on the platform 💄180 billion views of beauty-related content 💄40 million users actively discovering niche brands 💄59% growth in beauty product purchases on the site The market is rewarding brands that offer something different, from minimalist skincare to creative makeup that allows for artistic self-expression. Stay tuned by following me on LinkedIn for more updates on China Marketing trends. #BeautyTrends #ChinaBeauty #MarketInsights #ConsumerBehavior #NicheBrands #PersonalizedBeauty #ChinaMarketing

Global #Mascara #Market Set to Reach $7.28 Billion by 2029! The mascara industry, valued at $6 billion in 2022, is projected to grow at a steady CAGR of 2.8%, reaching $7.28 billion by 2029. This surge is driven by the increasing popularity of eye cosmetics and the rising number of women in the workforce. Get More Information:https://lnkd.in/gMy5cEc3 Key Market Drivers: Growing consumer focus on personal appearance. Celebrity endorsements and the power of social media influencers. Innovative applicators, like rotary brushes, making waves in the market. Segment Spotlight: Daily Use: Focuses on enhancing natural lashes with subtle volume, perfect for everyday wear. Performance Use: Long-lasting, waterproof mascaras designed for high-energy events like stage performances. Regional Insights: North America & Europe lead the charge, with evolving trends such as glitter and colored mascara. Asia-Pacific is emerging as a key player, driven by rising adoption in markets like China, India, and Japan. #MascaraMarket #BeautyIndustry #CosmeticsTrends #InnovationInBeauty #GlobalMarketGrowth #LinkedIn

Pinch me moment for myself & our amazing Red Ant Asia client partner Ching Xie to be invited onto the brilliant China podcast - ShanghaiZhan - hosted by the very clever & funny duo Bryce Whitwam & Ali Zein Kazmi They now have 300,000 downloads & cover a broad range of topics related to China. If you haven’t already checked it out, please do. #chinamarket #chinesemarketing #china #shanghaizhanpodcast

We've just read a fascinating article about K-beauty's continued global influence on the Premium Beauty News website. South Korea has become the world's fourth largest cosmetics exporter, rivalling Germany and outpacing Italy. K-Beauty's success stems from its focus on innovative products, affordable pricing and the famous 10-step Korean skincare ritual that has been much-discussed by beauty influencers. It's also interesting to see how K-beauty is reshaping Western markets. For example, French pharmacies are becoming major stockists, while specialist retailers like Oh My Cream !! are expanding their Korean ranges. As the industry keeps evolving, there's growing focus on darker skin tones and haircare, which are also propelling the K-Beauty movement. Its success seems particularly driven by social media (especially TikTok), appealing to 18-35 year olds with preventative skincare approaches. You can read the full article by PREMIUM BEAUTY MEDIA | Premium Beauty News - Brazil Beauty News via the link below. #KBeauty #Koreanskincare #Beautytrend #Skincaretrend #Beautynews

Do you strive for "Rich Daughter Makeup"(富家千金妆) or the clean look of the "Boiled Water Look"(白开水妆容)? Chinese beauty fans have their own language and it's key for brands to know how to navigate it, ensuring their posts are relevant to their target audience. Beauty experts Ching Xie and Elisa Harca from Red Ant Asia join us to help us understand the Chinese beauty language. Elisa also points out that launching a global beauty brand in China presents challenges, but there are still plenty of opportunities. "It's not a walk in the park but there are huge opportunities," says Elisa. "You need to demonstrate your efficacy." #shanghaizhan #shanghaizhanpodcast #chinabeauty #chinamarketing #chinaproductlaunch https://lnkd.in/gRA6FkN4

🌟 Elevate Your Contour Game: Mastering Effortless Blending 🌟 Hey makeup mavens, beauty gurus, and influencers! 🎨✨ Let's talk about achieving that flawlessly blended contour look without the struggle. Ever found yourself battling harsh contour lines? I hear you! But fear not, because I've discovered the ultimate secret to achieving soft, diffused contours that still pack a punch. 💁♀️💄 Gone are the days of endless blending and fixing. Introducing Rare Beauty, your new contouring best friend! 🌟 With its revolutionary formula/technique, achieving those chiseled cheekbones has never been easier. Experience the magic of effortless blending - no more harsh lines, just beautifully sculpted features that turn heads. Trust me, this is a game-changer you don't want to miss! 💫 Join the contouring revolution and unlock the key to flawless makeup looks. Don't just take my word for it, try it for yourself and prepare to be amazed. Let's make those cheekbones pop! 💥💋 #ContourQueen #BeautySecrets #FlawlessBlend #MakeupMagic #beautybrands Btw, if anyone reading this is trying to launch or grow their brand in fashion, beauty or luxury. Please check us out and inbox us, we're a pretty big deal and we love to build empires, Best, https://lnkd.in/d_wQWykh

In today’s beauty landscape, the role of a facialist is evolving beyond skincare. As highlighted by The Business of Fashion, facialists are now influencers in their own right, shaping trends, building personal brands, and even amplifying the visibility of their clients. With their expertise, facialists are not only offering treatments but also becoming trusted figures who guide their clients on holistic beauty journeys. This shift demonstrates how beauty is increasingly about the personal connection between practitioner and client. It’s fascinating to see how the dynamics of the beauty industry continue to change, with professionals in specialized roles gaining recognition as essential voices in wellness and skincare. How do you think this trend will evolve? Could facialists be the new celebrities in beauty? #BeautyBusiness #Skincare #Wellness #BeautyIndustry #BusinessOfFashion

Imagine a beauty revolution right at your fingertips! JOVS is here, innovating the beauty device market with its bespoke, multi-purpose products designed to tackle YOUR unique skincare concerns. We're not just expanding our reach across the globe, but redefining the beauty industry landscape by forging alliances with prominent influencers and establishing an unshakeable offline presence. JOVS has indeed left its indelible mark of triumph. Keeping our finger firmly on the pulse of our consumer's needs drives us to push the boundaries of innovation. Remember, JOVS isn't merely a brand. It's a pioneering force in beauty, on a journey to scale even greater heights! Ready to be part of this revolution? Discover the JOVS difference today and set forth on your journey to radiant skin. #JOVS #BeautyRevolution #SkincareInnovation #BeautyDevice #GlobalBrand #InfluencerAlliance #SkinRadiance