Yehonatan Michaeli’s Post

This week's unlikely Deconstructor of Fun contribution to gaming: teaching F2P veterans the true meaning of 👿brat summer😈 Rebel against BASIC monetization that leaves >20% of 💰 on the table! But don't mishandle #hybrid or you'll be sorry... https://lnkd.in/gF8_2ew9 📊 How can you beat average benchmarks determined by >$1B of spend in Q3'24 across IAP, IAA (ad monetization) and hybrid monetization models? AppsFlyer State of App Monetization and Gamesforum Hybrid Monetization 2024 Trends reports joined forces in my most playful analysis yet. AppsFlyer has the most comprehensive data sample in the biz, but reporting wide averages doesn't reveal a 🏆 winning strategy. In joining their quantitative trends with the qualitative direct response we collected from Gamesforum gamemakers and ad platforms in Q3 (and powered by AdInMo), we DO see a strategy to really have it all. You just need 🥕 discipline and some new tools to keep hybrid in line 🧨 📢 What do you think? Can you make hybrid monetization the best performing model regardless of mobile platform or genre? #gamedev #gameads #monetization #productgrowth #womeningames #womenintech

Mobile Gaming Market Update: Q2 2024 Breakthroughs According to the Digital Market Index report, Q2 2024 has brought groundbreaking changes: 📱 Mobile game spending hit $19.55 billion, marking the fourth consecutive quarter of growth. 🏆 Strategy games have dethroned RPGs as the top genre, experiencing a year-over-year surge. 🌍 The US market alone saw an 18% spike, reaching nearly $13 billion in consumer spending. At Cohezion.ai, we're empowering gaming studios to thrive in this dynamic $36.2 billion mobile app market. Our platform is revolutionizing game development by: ✅ Automating bug reporting, saving developers countless hours ✅ Streamlining feedback integration for rapid improvements ✅ Enhancing community analytics for deeper player insights In an era where non-gaming apps now account for 46% of mobile app revenue, understanding your players is more crucial than ever. Explore how Cohezion.ai can help your studio capture a larger share of this booming market! #Gaming #AI #GameDevelopment #Consumer #CommunityEngagement #Attention #Economy #InternetEconomy #CohezionAI

📢 Iconpeak Presents: An Overview of AppsFlyer’s Marketing in Gaming Apps 2024 The mobile gaming industry is evolving fast, and monetization strategies are shifting alongside it. As developers and studios, it's more important than ever to understand how monetization trends differ across game genres to optimize your approach. In our latest article, we dive into AppsFlyer’s 2024 report, exploring key insights into In-app Advertising (IAA), In-app Purchases (IAP), and the rise of Hybrid Monetization. For the full article and more insights, read here: https://lnkd.in/d4Q6Migf At Iconpeak, we offer top-tier performance marketing strategies, adapting to rapid industry changes and driving high-quality traffic for lasting success. 🚀 #MobileGaming #Monetization #GamingApps #PerformanceMarketing #Iconpeak #AppsFlyer

On my way to the office today, I had an interesting realization. Having worked in the gaming industry, I often overlooked the transformative potential of mobile gaming. It's easy to think of gaming as a niche, something reserved for "hardcore" players. But the reality is, mobile gaming is a powerful bridge connecting the gaming world with the everyday lives of millions. After 4 months at adjoe (time flies!), I’ve come to realize just how significant this connection is. Mobile gaming isn’t just entertainment; it’s becoming a part of our daily rhythm. Whether on a commute, during a quick work break, or while waiting in line, people are playing everywhere. And here’s the thing—it’s not a passing trend. It’s the new normal. So the real question isn’t whether this space will grow (it will). The question is, how can businesses tap into this ever-expanding reality? If you haven't seen it yet, here’s a great example of how mobile gaming can engage customers in a way that benefits both users and businesses: https://lnkd.in/dUqFjqTh #mobilegaming #adtech #adjoe

🚀 Gamescom 2024 is just around the corner, and the excitement is building.  🎮 As we look ahead to one of the biggest events in the gaming industry, I wanted to share some insights and thoughts on key trends that mobile gaming participants should keep an eye on: 1️⃣ Alternative Game Distribution on iOS & Android: A New Era? With the Digital Markets Act (DMA) and other regulations pushing Apple to open up to alternative distribution channels, and Google working to lower the barriers to these alternatives, we're entering uncharted territory. For developers, this could mean new business opportunities, from bypassing the App Store’s fees to gaining more control over user data. The big questions are: What would be the business cases for alternative game distribution on iOS? How will this shift impact user acquisition? Google's External Offers program is something to watch, as it could allow developers to craft more personalized offers and reach audiences more effectively outside the traditional Play Store ecosystem. 2️⃣ Transmedia and Publishing Across Platforms: The Future of Storytelling Transmedia storytelling—where a game’s narrative is extended across multiple platforms, from mobile to console, film, and beyond—is becoming more prevalent. 3️⃣ AI in Mobile Gaming: Revolutionizing Player Experience AI is not just a buzzword; it's transforming mobile gaming in profound ways. From smarter NPCs and adaptive gameplay to personalized content recommendations and dynamic difficulty adjustments, AI is enhancing how players interact with games. But the real opportunity lies in using AI to optimize user acquisition and retention. By analyzing player behavior, developers can create more targeted marketing campaigns, predict churn before it happens, and refine in-game monetization strategies. 4️⃣ Other Hot Topics: NFTs, Metaverse, and VR/AR While still evolving, NFTs and blockchain technology continue to generate buzz in mobile gaming.  VR and AR are becoming more accessible, offering immersive experiences that could redefine how we play games on mobile. These technologies may still be in their early stages, but they hold the potential to revolutionize the industry. As we gear up for Gamescom 2024, it’s clear that the landscape of mobile gaming is evolving rapidly. #Gamescom2024 #MobileGaming #DigitalMarketsAct #GamingIndustry Aptoide

🌟 I have great news to share: 𝗘𝗮𝘀𝘆 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗼𝗽-𝟭 𝗔𝗽𝗽 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗶𝗻 𝘁𝗵𝗲 𝗙𝗮𝗹𝗹 𝗚𝟮 𝗥𝗲𝗽𝗼𝗿𝘁 G2 is a top review platform for various IT solutions. Easy Monetization appeared there a couple of months ago — and has already become the summer and autumn leader!   🔥 𝗪𝗲 𝗴𝗼𝘁 𝟭𝟬 𝗹𝗲𝗮𝗱𝗲𝗿 𝗯𝗮𝗱𝗴𝗲𝘀. Among them, there are: — Relationship Index for App Monetization Platforms with the Best Support — Product Analytics — Mobile App Analytics — Gaming tools 🔝 𝗘𝗮𝘀𝘆𝗠𝗼𝗻 𝗶𝘀 𝗻𝘂𝗺𝗯𝗲𝗿 𝟭 𝗼𝘂𝘁 𝗼𝗳 𝟴𝟭 (!) 𝗼𝘁𝗵𝗲𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀. We have a 5-star rating after all reviews and many nice words about our product 🙌🏼 Thanks to our clients for their reviews and love for our service. We keep going 🚀 #monetization #admonetization #gaming #G2

Telegram’s new 2.0 update revolutionizes its mini-apps by allowing full-screen functionality for immersive experiences, whether in portrait or landscape mode. Now, users can add these apps to their phone's homescreen, access expanded gestures, and enjoy enhanced gaming features. Developers gain tools to monetize mini-apps with subscriptions, enabling unique features like downloadable files, AI music generation, and device location integration. The update also boosts Telegram’s super app ambitions, giving users more reasons to stay within its ecosystem. To get more latest updates stay tuned to Founding Startups https://lnkd.in/eSsjQSW #TelegramUpdate #MiniApps #SuperApp #FullScreenExperience #MobileGaming #Telegram2Point0 #TechInnovation #SmartApps #DigitalTools #MessagingApp

🚀 Exciting insights from the AppsFlyer State of Gaming with Adam Smart 🔜 PGC Helsinki Piyush Mishra Ryan Davies🔥 👉 Access the full report here: https://bit.ly/3MIUaAZ Here are the key takeaways: 1️⃣ Future Genre Trends: Idle and simulation games are on the rise! 📈 2️⃣ IAA Growth vs. IAP: In-app ads (IAA) are growing faster than in-app purchases (IAP) due to scalability and less friction for users. Hypercasual games saw a 39% increase in hybrid monetization! 💡 3️⃣ First 10 Days: The first 10 days remain crucial for driving purchases. ⏳ 4️⃣ Whales & Economic Conditions: Whales are only moderately impacted by economic downturns. 🐋💸 5️⃣ Ad Quality Improvements: Ads are evolving with more interactive and UGC (user-generated content) formats! 🎥✨ #GamingInsights #PGCHelsinki #GameMonetization #MobileGaming #AdTrends #Kwalee #Appsflyer 👉 Access the full report here: https://bit.ly/3MIUaAZ

Best Buy App for Vision Pro Lets You Preview Products at Scale in Your Home Looking to see how that new 77-inch TV will fit in your rumpus room? Best Buy’s new Vision Pro app has you covered. Released in April, the new Best Buy Envision app for Vision Pro offers up 3D preview models from a number of product categories, incl... https://lnkd.in/esB3EXnk #AR #VR #Metaverse

Received a report from InvestGame on the gaming market. 🎮 On the mobile apps: one of the key issues identified in the report is the change in IDFA and COVID, which has significantly impacted the mobile market, posing challenges for monetization and analytics in the gaming industry. It is expected that the market will remain stable or slightly decline in 2024, but will begin to grow by 2025, with significant growth anticipated by 2026. Plus, Nikita Matsokin says that in MY.GAMES believe in the potential for success, especially through partnerships with smaller studios and exploring new revenue streams. Furthermore they see promise in the growing interest of Asian developers in the Western market and many more interesting insights. Link to the research in the comments. #GameIndustry #MobileGaming #UserAcquisition #AppMonetization #MobileApps