Yash Rastogi’s Post

🚀 Well done CRED!! Dive into the world of CRED, where paying your credit card bill feels like winning the jackpot every time! 💳 Discover how CRED's innovative campaigns are transforming the way we think about credit card payments: 🍰 Sending Cakes: CRED's clever customer acquisition move involves sending cakes to the workplace of existing users. This sparks curiosity among colleagues, leading to guaranteed app downloads as users rave about CRED's bill-paying benefits. 💰 Mega Jackpot Week: Ever dreamed of winning big? CRED makes it a reality with Mega Jackpot Week! From gold to Harley Davidson Fat Boys, iPhones, free flights, and even a Bitcoin, there's a prize for everyone. The buzz on news channels and social media is electric! 🎬 Great for Good Campaign: Remember Rahul Dravid as "Indira Nagar Ka Gunda"? That's CRED's genius at work! Through quirky commercials featuring celebrities in absurd situations, CRED showcases the rewards of using their app for credit card payments. With CRED, it's not just about managing bills; it's about injecting excitement into every payment and building a creditworthy nation, one reward at a time! #marketing #strategies #digitalmarketing #socialmediamarketing #casestudy

🚀 The Marketing Brilliance of CRED 🚀 CRED has redefined how a finance app can market itself, turning the mundane act of paying credit card bills into an aspirational experience. Here’s what sets CRED’s strategy apart: 1. Elite Club Appeal: CRED plays on exclusivity. Only people with high credit scores can join, making it feel prestigious and desirable. It’s smart—everyone wants what not everyone can have. 2. Iconic Ads That Stick: CRED’s ads aren’t just commercials; they’re conversation starters. From Rahul Dravid’s unforgettable “Indiranagar ka Gunda” moment to quirky campaigns that mix nostalgia with surprise, they’ve mastered the art of going viral. The key? Humor and a dash of the unexpected. 3. Rewarding Users: They make paying bills exciting by offering rewards. CRED Points turn a routine task into a game, hooking users and building loyalty. 4. Relatable and Fun Storytelling: Their content doesn’t sound like a finance lecture. It’s witty, relatable, and feels like it’s talking to a friend, not a customer. 5. Building a Community, Not Just Users: With exclusive events and collaborations, CRED makes its members feel like part of an elite circle. It’s more than an app—it’s a lifestyle brand. CRED proves that even financial services can be cool, fun, and sought-after with the right mix of creativity and strategy. What’s your favorite CRED moment? Drop it below! 👇 #CRED #MarketingGenius #BrandStory #Engagement

Ever wondered how a simple idea can turn into a revolution? Meet Kunal Shah, the man who transformed the way India thinks about digital payments. His journey from founding Freecharge to establishing CRED is not just a tale of success; it’s a blueprint for innovation. In 2010, Kunal Shah looked at the hassles of mobile recharges and saw an opportunity. He created Freecharge, making recharges not just easy but rewarding. People loved it for its simplicity and the sweet deals it offered. In no time, Freecharge became a hit, proving that even everyday tasks can be turned into something exciting. The real twist came in 2015 when Snapdeal bought Freecharge for a whopping 400 million dollars. But Kunal didn’t stop there. He was onto his next big thing – CRED. Launched in 2018, CRED was all about making credit card payments cool. You pay your bills on time, and you get rewarded. Simple, right? Yet, this simple idea was enough to catch fire. CRED wasn’t just another app in the market; it was a game-changer. With its stylish design and user-friendly features, it quickly became a favorite among the young and credit-savvy crowd. Kunal had done it again – turning a routine task into a rewarding experience. So, what’s the secret sauce to Kunal Shah’s success? It’s about seeing the extraordinary in the ordinary and making life a bit more rewarding for everyone. It shows that with the right idea and execution, you can change the way people do everyday things. But here’s the question – if you had the chance to innovate something routine like Kunal Shah, what would it be?

CRED CRED support Kunal Shah **Dear CRED,** Innovation is truly your forte, especially when it comes to finding creative ways to charge your users. A **2.5% fee for payments within 24 hours** and a **2.75% fee for instant payments**, and yet the actual payment process seems to stretch far beyond these promised timelines. The charm of multiple failed transactions only adds to the experience. It’s fascinating how users are left navigating the labyrinth of hidden options within your app — truly a **"Paheli"** for the ages. Perhaps it’s time to divert some attention from inventive fee structures and focus on the core of your service: reliability. A good developer could work wonders in crafting a user-friendly interface where essential features aren’t as elusive as a treasure hunt. Instead of redefining fees, how about redefining customer service? #CustomerExperience #FintechInnovation #CredJourney #AppInterfaceDesign #UserSatisfaction #TransparencyMatters #PaymentDelays #UXMatters #CustomerFirst #ProfessionalSatire #DigitalPayments

CRED is doing everything it can to become what it once was, a BRAG-WORTHY product. Here’s how far they went to showcase it!🤯👇 CRED, once the epitome of a brag-worthy product, faced a challenge when its CRED coins lost their allure. But in 2024, they've made a surprising comeback! ~The Reward Renaissance~ Over recent months, CRED has been pushing boundaries to reward loyal users: - Exclusive restaurant experiences - Red carpet treatment - Surprise home visits with big rewards - Even getting KJO to host you! All these experiences are being transformed into engaging social media content, distributed through PR and micro-influencers. ~Taking It a Step Further~ CRED realized social media wasn't enough. They decided to bring the excitement directly to their users' fingertips. Their latest move? A revamped in-app UI featuring: - A dedicated page for CRED’s ONLY fridays’ winners - Showcases of various gamified engagement levers and upcoming rewards ~The Strategy Behind the Effort~ CRED's approach aims to: 1. Build Credibility 2. Show Authenticity 3. Give Hope ~Standing Out in a Crowded Field~ While vouchers, coupon codes, and cashbacks are now industry standard, CRED is setting itself apart by: - Going above and beyond in reward experiences - Creating shareable, aspirational content - Integrating rewards seamlessly into the app experience CRED's renewed focus on exceptional rewards demonstrates their commitment to customer loyalty, pushing the boundaries of what users can expect from a fintech app. #fintech #customerloyalty #ui #gamification #contentmarketing #socialmedia

🎉 Guess What’s New on #CRED? 🎉 Have you seen the new #CRED Wall of Virtue? 🌟 It's a brilliant way to recognize users for paying their credit card bills on time. CRED never fails to keep us engaged! But as a user, I have a couple of suggestions to make CRED even better: 𝐃𝐚𝐢𝐥𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐕𝐨𝐮𝐜𝐡𝐞𝐫𝐬 🛒 ➡️I don’t like the vouchers for uncommon products which are of no use to me. 🙅🏼♀️ ➡️I understand that companies pay to promote their products, but why not categorize and deploy an algorithm based on the number and size of the transaction a user is doing? 🤝 ➡️The bigger the size, the more common and useful the voucher. This way being an active user, I can actually use the rewards and enjoy savings on things I buy regularly.🤑 ➡️Also this feature will increase the number of transactions user will do on app. Because as a user we are really fed up of those boring vouchers which are of no use to us.😫 𝐀𝐮𝐭𝐨-𝐀𝐩𝐩𝐥𝐲 𝐕𝐨𝐮𝐜𝐡𝐞𝐫𝐬 💳➡️🎁 ➡️When shopping, say on Blinkit, I’ll probably forget about my Rs. 20 voucher. 🤷♀️ ➡️What if the vouchers were automatically applied at checkout? No more missing out on savings just because I didn't remember my rewards!🫡 These are just suggestions. What do you think? 🤔💬 A big thanks to Kunal Shah for creating this incredible platform! 🙌 I really love using this platform and a big fan of this product.🫶 #CRED #Rewards #Suggestions #ThankYouKunalShah #UserExperience #product #productmanagement #learnings

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Today is your last chance at getting early app access to Money20/20 Connect once it opens in September! Why would you need early app access? It gives you more time to initiate meaningful conversations and lay the groundwork for future partnerships, collaborations, and connections. Imagine sending connection requests to all those power players crucial to your business before your competitors. Now that's a head start worth bragging about!   Speaking of bragging rights, let's talk about the caliber of our #Money2020USA attendees and who you could build worthwhile relationships with through our app! We're not talking about just any crowd here; it's 3500+ leading companies filled with decision makers (1 in 3 attendees are C-Suite) that join us. Think Andreessen Horowitz, Amazon, Bain Capital, Deutsche Bank, Google, J.P. Morgan, Mastercard, Meta, PayPal, Stripe, Walmart, and SO many more. So, why delay? This is your chance to make meaningful connections earlier than the rest. Grab your pass now for first dibs on our app once it goes live and save $1100 while at it. Deadline is today, March 1. https://lnkd.in/efvwgyq6

Recently, I used CRED rewards, which had a special Friday edition for a select set of users, and I was one of the chosen ones 😅😉. They offered vouchers for specific brands through partnerships, allowing users to get items at the value of the voucher. While the concept wasn't new, the redemption process was a wow customer experience. You simply click the redeem option in CRED, which takes you to the brand page, adds the item to the cart, auto fills the address and other details like email and phone number, and asks only for a payment of shipping fees. Considering most items were worth ₹400-₹500, and the shipping charge was just ₹50, I tried a few (the items were good too—who doesn't like a box of assorted baklava for ₹50 🫢), and the experience was seamless and great. Awesome work by the product folks at CRED, and kudos for building a good catalogue too 😁. What made this experience truly special was how effortless and enjoyable the entire process was. It’s great to see how CRED continues to innovate and improve the user experience by making reward redemption so simple and efficient. #CustomerExperience #CRED #ProductDesign #UserExperience #Rewards #Ecommerce #Startup #Innovation #Tech #CustomerJourney #CustomerDelight #SeamlessExperience

Fintech Chime went old school during Memorial Day weekend to create some awareness. Chime took to good old-fashioned PRINT 📰 media to announce its new MyPay feature with a 2-page ad in Saturday's The New York Times framed as a letter to "Dear anyone" addressing "most Americans" who are "stretching their funds until payday." By scanning the QR code those interested could enter their email address to join a waitlist in anticipation of the launch this summer 👇 💸MyPay allows Chime members to access up to $500 within 2 days for free or instantly for a fee ($2 per advance). 💡Generating the buzz. This is a great example of finding a new way to generate some buzz and excitement around a new financial product launch. Chime was already out there promoting the MyPay waitlist via email and with ads on Facebook/Instagram but, ironically, it is the print ad (reinvented to connect with digital) that stands out as unique. Financial services brands need to build excitement and a strong narrative for their product launches to stand out in a competitive market and gain traction. #newproductlaunch #printadverstisng #digitalmarketing #fintech #advertising #marketing