Yabble™’s Post

Ease yourself back into the game with actionable insights for 2025 🧑💻 Make your return to work after the break productive with our Expert Outlook 2025 Team Briefing. This one-hour briefing delivers key insights, equipping your team for the year ahead. This analyst lead presentation goes beyond simple trend reporting to offer actionable insights and frameworks to help you deliver your 2025 goals. It covers foundational behavioural shifts for 2025 and explores customisable industry impacts and sector-specific applications. Your team can tailor the content to their specific needs and gain a competitive edge by understanding how to connect with their audience, leverage AI effectively, and navigate a rapidly changing landscape. Want to set your year up right from the get-go? Find out more here https://hubs.li/Q02_JMmv0 #teambriefing #culturalinsights #backtowork #2024insights #2025insights #behaviouralinsights

Across so many different industries AI is just starting to revolutionize industries and I'm confident in the very near future AI powered tools will accelerate the ability for brands to unlock the insights they need. Its exciting to see YouGov developing new tools for Qualitative research powered by AI. #AIandMarketResearch #qualresearch

Trends we are watching for 2025 In 2024, 60% of marketers are already using AI to supercharge their strategies. From predictive analytics to crafting hyper-personalized customer journeys, AI is rewriting the marketing playbook. It's not just about automation—it's about staying ahead of trends and connecting with your audience in smarter, more meaningful ways. How are you planning to utilize AI in 2025? #OnSpotData #DataAnalytics #AudienceTargeting #MarketingTools #SalesData #MarketingStrategy #DataDrivenMarketing #ActionableIntelligence #AIMarketing #MarketingTrends2025 #AI #CampaignSuccess

AI..AI...AI...We often hear about it but rarely see it for real. YouGov & Yabble will make it come true to our clients' doorsteps. It’s an exciting step in our AI journey. The best AI runs on the best quality data and YouGov's proprietary panel is the gold standard in attitude and opinion data. The combination of Yabble's cutting-edge AI tools and YouGov's quality dataset will provide clients with the best, fastest, most effortless insights available. Let's see more details here. #yougov #yabble #AI ์

Persistent AI Personas are here – and they're changing everything. Join us in December for an exclusive, first-ever look at Yabble Persona Libraries – an update that will redefine how you think about market research. Imagine AI-powered personas that evolve with every interaction, creating a persistent knowledge base across all your Yabble projects. The more you ask, the smarter they get. The more data they touch, the richer their insights. Forget traditional research limitations. These personas live, breathe, and learn in real-time. ⚡️ Don't miss out ⚡️ Be part of the revolution in consumer insights and unlock the potential of evolving, persistent AI personas. Session Dates: • Dec 10 at 10:30am PT: https://lnkd.in/gyEpYjaz • Dec 12 at 9:00am GMT: https://lnkd.in/guswmmPd Reserve your spot and step into the future of market research #MarketResearch #Marketing #Personas #SyntheticData #AI #ConsumerInsights #VirtualAudiences #Webinar

Social listening fueled by data visualization and AI-powered analysis doesn't just monitor conversations—it uncovers trends, predicts behaviors, and empowers proactive decision-making. 📊 Data Visualization: Transform overwhelming data into clear, actionable insights with intuitive dashboards and trend mapping. Spot patterns, manage crises, and optimize campaigns in real-time. 🤖 AI & Machine Learning: Go deeper with advanced sentiment clustering, topic modeling, and predictive analytics. Detect hidden patterns, anticipate audience needs, and stay ahead of the curve. 💡 Why it matters: Combining these techniques turns social listening into a strategic asset, giving you the agility to lead conversations, respond faster, and make smarter decisions. Ready to harness the full potential of social listening? Read the full blog for actionable insights! #SocialListening #DataVisualization #AI #DigitalStrategy #MarketingInnovation

Marketing technology is evolving at lightning speed, and 2024 is shaping up to be another game-changing year. ✅Growing Use of AI – From analytics to personalization, AI is everywhere. ✅Hyperpersonalization – Reach your audience on a whole new level.  ✅First-Party Data Integration – Take charge of your customer insights.  ✅ROI Prioritization – Make every investment count.  ✅Customer Data Enrichment – Gain deeper audience insights.  ✅Voice Search Optimization – Prepare for the growing popularity of voice assistants.  ✅Streamlined Data Management – Clean and organize data to drive success.  ✅Predictive Analytics – Forecast and plan smarter with data-driven insights. #DigitalMarketing #MarketingTrends2024 #AI #CustomerData #VoiceSearch #hmsojibahmed #SEOstrategist #marketingtips #SEOtips

Discover how AI is transforming digital marketing! 🤖✨ From personalized recommendations to advanced data analytics, AI is reshaping the way we connect with audiences and optimize strategies. Ready to take your marketing game to the next level? Dive into the future with AI and stay ahead of the curve! 🚀 #DigitalMarketing #AI #ArtificialIntelligence #MarketingStrategies #CustomerEngagement #DataAnalytics #AIinMarketing #TechInnovation #FutureOfMarketing #MindlessWriterAI

Audience Research: Too slow? ...Or just not valued? Both, actually. So what is the future for research? Data analytics can provide us with amazing behavioural insights and drive our tactical marketing decisions but it cannot help us when we are innovating or evolving new products and propositions. This is where talking to the audience is critical. This where you can rapidly ascertain what truly resonates with your audience. It is where you can co-create with your most important stakeholder and unearth unexpected, transformational insights. Strong, sustainable brand promises are built on such understandings. With data and analytics available at our fingertips, the idea of spending time (and quite a lot of money) doing primary research seems like a luxury. Moreover, a lot of younger data-driven marketeers and agencies may never have experienced primary research and the value it can create. It's interesting to see the emergence of 'Emotion AI' and 'Neuro-Tech' tech in the marketplace. This is a bolt-on technology to existing methodologies tracking facial expression and interpreting responses. Looks cool, but does it change the game? This intersection between speed, actionable insight and data is where the future lies for research. This is the purpose behind 'Soothful', where the tried and tested approaches of high-quality research are seamlessly blended with the superpowers of AI dissolving the distinctions between data and insight. The dividing line between "Qual" (discursive interviewing) and "Quant" (structured questionnaires and data output) is eradicated. Large sample sizes are no longer an issue. In-depth transcripts of interviews can be analysed and summarized in seconds and structured data can support and back up insight, all from the same research event. Everything is faster, easier and at dramatically less cost. If anything is 'game-changing' - this is it! Check it out, try it now (demo survey) and contact me if you are interested in trialling at low-cost in the next few months. https://lnkd.in/emP_AP9a #AI #Brandstrategy

Most of us like a good story. And that’s exactly the direction where market research is going. Gone are the days when it’s ONLY about numbers and data points. Now, it’s about talking to your audience about their problems and how you can help solve them. Turning insights into stories = deeper connection with our customers Storytelling helps us understand our audience on a more personal level. As a result, we get to tailor our strategies to meet their true needs and desires. PS. It’s not you, it’s them. ___ How are you using storytelling in your market research? Can’t wait to hear from you. #MarTech #marketingtechnology #marketing #marketingtips #marketingprompts #AI #AIinMarketing #marketingAI #ContentCreation #DigitalMarketing #contentmarketing