Jon Richards’ Post

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Design for food & drink brands that care.

Saving over 3 million slices of bread from waste and turning it into beer - I’ll toast to that! 44% of bread in the UK goes to waste. Shocking, right? But what if there was a way to turn that waste into something amazing? That’s exactly what Toast Brewing is doing. They buy excess bakery bread and use it to replace 25% of the malted barley in thier beers, saving 3,313,241 slices of bread so far and counting. By tackling food waste head-on, Toast isn’t just brewing great beer - they’re sending a powerful message about sustainability. They go even further, donating thier profits to environmental charities instead of shareholders, showing that businesses can make a real difference. This is the kind of innovation and storytelling that captures attention and inspires change. With thoughtful design, brands like Toast can amplify their mission and connect with audiences who share their values. #FoodForChange #Sustainability #FoodAndDrinkDesign #PurposeDrivenBrands #DesignForGood #CircularEconomy #ToastAle

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Here’s to you for spreading the word of Toast! Cheers Jon!

Lily Pepperall

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3w

Wow, that’s exemplary change to reducing waste- very impressive 👏🏻👏🏻👏🏻

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