Xola Feni’s Post

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Group Account Director at TBWA | BPhil Hons Marketing Management

What a brilliant marketing tactic by FlySafair to capture consumers data for their CRM database and drive up the number of downloads for their booking app. They said flights would be R10 today and people trusted that ridiculous stunt because, well why wouldn't consumers trust them if FlySafAir has been doing this sale every year?! Then their booking website suddenly "crashed" which allowed them to re-route people from the website to downloading the willingly giving up their consumer data on a lead Gen form, downloading and making their first booking to, unwittingly, trial the app and see it's wonderful UX. Lol, I absolutely love it. I'd love to see the following metrics: 1. App downloads in 24 hours. 2. Database entries recieved in 24 hours. 3. [Trial] Number of bookings they recieved from their app in the past 24 hours

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Vuyo Robert Tena

Integrated Group Account Director at Joe Public United

7mo

In the metrics there, how many people kept the app after the frustration on having 3x devices openned with the various waiting rooms? What was the brand sentiment from all those people that waited all day to get that R10 ticket?

zola skosana

Global Sales Director

7mo

Is this ethical and does it not violate data protection laws?

Mawande MANEZ Sobethwa

My mind, a farm. The daily harvest is insights and ideas that bring people, culture and brands closer.

7mo

With all that being said, I hope people managed to get those R10 flights

Nokuthula Matabane

Marketing Intern at Boikago Group

7mo

This was a Smart Move! I’ll give them that 👏

I watched their Instagram followers grow in thousands over the weekend!!!

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Thando Vuzane

Marketing and Media Strategist | Business Director

7mo

This was a brilliant move indeed Xola Feni. They build their database and also get to run a live A/B test of their app. Frikken brilliant!

Ronewa Jessica Mashamba

Media Research and Communications | Social Media Marketer | Multimedia Intern Journalist

7mo

I did manage to get 20tickets

Nondu M.

Global Brand & Marketing Architect | International Business | Wits Business School Master’s Candidate

7mo

Interesting view

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Lucky Saint Reeds Mhlanga

Creative Director at SKEPE MEDIA GROUP

7mo

Great idea

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