What a brilliant marketing tactic by FlySafair to capture consumers data for their CRM database and drive up the number of downloads for their booking app. They said flights would be R10 today and people trusted that ridiculous stunt because, well why wouldn't consumers trust them if FlySafAir has been doing this sale every year?! Then their booking website suddenly "crashed" which allowed them to re-route people from the website to downloading the willingly giving up their consumer data on a lead Gen form, downloading and making their first booking to, unwittingly, trial the app and see it's wonderful UX. Lol, I absolutely love it. I'd love to see the following metrics: 1. App downloads in 24 hours. 2. Database entries recieved in 24 hours. 3. [Trial] Number of bookings they recieved from their app in the past 24 hours
Is this ethical and does it not violate data protection laws?
With all that being said, I hope people managed to get those R10 flights
This was a Smart Move! I’ll give them that 👏
I watched their Instagram followers grow in thousands over the weekend!!!
This was a brilliant move indeed Xola Feni. They build their database and also get to run a live A/B test of their app. Frikken brilliant!
I did manage to get 20tickets
Interesting view
Great idea
Integrated Group Account Director at Joe Public United
7moIn the metrics there, how many people kept the app after the frustration on having 3x devices openned with the various waiting rooms? What was the brand sentiment from all those people that waited all day to get that R10 ticket?