Xen C.’s Post

Cross-Border E-Commerce (CBEC) presents huge opportunities for companies according to the latest survey reported by HKTDC. Some significant opportunities for businesses include: 1. Expand Sales Channels and Enhance Brand Awareness: Many companies (69.0%) see cross-border e-commerce as a way to broaden sales channels, with 50.3% identifying new market opportunities and 48.9% enhancing brand awareness. 2. Boost Sales Growth: A remarkable 90.0% of respondents expect cross-border e-commerce to increase their total sales revenue in the next two years. Companies engaged in e-commerce anticipate an average sales rise of 14.6%, compared to 8.4% from those planning to start. 3. Reach Global Markets: Hong Kong companies are exploring global markets, focusing on Mainland China (75.2%) and ASEAN (53.0%), while also considering the US (42.2%), Japan (30.9%), and the EU (30.0%). Mainland China and ASEAN are seen as key growth areas for the next two years. 4. Utilize Online Stores and Platforms: Among established e-commerce businesses, 64.3% sell through their own online stores, and 43.9% use specialized platforms. Additionally, 37.8% leverage partners' websites and 26.1% use social media for promotions. 5. Diverse Payment Options: To meet global consumer needs, 88.3% of companies offer various electronic payment methods, including PayPal, Alipay, and WeChat Pay, along with credit cards (72.6%) and bank transfers (59.6%). What are you take on CBEC?

Unleashing the Lucrative Potential of Cross-border E-commerce for Hong Kong Traders (Company survey and expert opinion)

Unleashing the Lucrative Potential of Cross-border E-commerce for Hong Kong Traders (Company survey and expert opinion)

research.hktdc.com

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