VP of Marketing at Data Talks | Growth-Focused Leader | Expert in Data-Driven Marketing and Strategy
🚀 We’re thrilled to share that Data Talks has started working with Veikkausliiga, the top tier of Finnish football! Together, we aim to boost ticket and merchandise revenue, enhance fan experiences, and drive growth for all clubs using our cutting-edge sports data platform. 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀 𝗮𝗵𝗲𝗮𝗱 𝗮𝘀 𝘄𝗲 𝗿𝗲𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗙𝗶𝗻𝗻𝗶𝘀𝗵 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹! ⚽📈 Read the full story to learn more.
Do you want to take a deep dive into the UK sports market’s digital transformation? Download our Digital Transformation Regional Market Report 2024 | UK to gain a unique insight into one of the world’s leading sporting regions and benchmarks for success. In this report, readers can glean from the digital and data assessments of 151 sports organizations, including: ◽️ 133 elite clubs across ten professional leagues ◽️ 18 major events organizers ◽️ 13 sports ◽️ 5 key takeaways Everything you need to know about the UK professional sports market's #digitaltransformation in a single report. https://lnkd.in/djMWmsJv
𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝘁𝗲𝗮𝗺𝘀 𝗰𝗮𝗻 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗹𝗮𝗿𝗴𝗲𝗿 𝘀𝘁𝗮𝗱𝗶𝘂𝗺 𝗰𝗿𝗼𝘄𝗱𝘀. Guess what? That's the title of our latest article, published in the prestigious European Sport Management Quarterly (👋 Julian, Sascha). Although it's easy to miss, the most critical word in our title is CAN. 𝗪𝗵𝘆'𝘀 𝘁𝗵𝗮𝘁? 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗿𝗲'𝘀 𝗻𝗼 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝘀𝗺 𝗵𝗲𝗿𝗲. On the one hand, our empirical results from three European football markets – France, Germany, and Sweden – indicate that integrated Women's football teams can attract larger crowds within a particular season. That's good news, especially for sports associations and leagues that increasingly encourage integrating Men's and Women's football teams. On the other hand, we also note that the expected synergies are not a given, emerging from a strong brand effect. Instead, integrated clubs must proactively unlock synergy opportunities from integration to avoid potentially adverse effects on match attendance. One method to unlock such synergies is temporarily relocating to the Men's team home, which, even if not permanent, will likely boost stadium attendance within a season due to additional communication efforts and promotions. Put differently, executives need to manage the Women's team as more than a mere secondary or ancillary team. I'll share the link to our paper in the comments below. It's open access.
Discover SportOnSocial League Table 2024 key findings! 🌟 Deep dive into the evolution of social media trends within the sports industry over the last 12 months. 📈 📱 Emerging technology 💥 New engagement patterns 📸 Changing content lengths Download the full report 👇 https://lnkd.in/e4jRB3wX Stay ahead of the curve and learn more here👇 #SportOnSocial #SportOnSocial2024 #sportsbiz #sportsmarketing #socialmedia #socialmediamarketing #insights #Olympics
ICYMI: LATEST NEWS: Arsenal teams up with NTT DATA for digital transformation Read here 👇 #Football #Soccer #FootballNews
On our way to the Sports Business Journal Brand Innovation Summit. See you soon Chicago! 🛫 #SportsTech #SportsMarketing #Sports #Media #FanEngagement #Chicago #SBJ #SBJ2024 #SportsBusiness
Albachiara is thrilled to have OneFootball join the third edition of the "Sport Summit Como" as a repeat “accomplice”. They have trusted us and believed in our Vision since the event’s inception and we are so thankful to them and to Elliot Richardson’s leadership. We couldn’t have done it without their support! Patrick Fischer, OF’s CEO, commented: "OneFootball is dedicated to football fans worldwide. Our mission is to revolutionise the football landscape by seamlessly integrating relevant content, community and commerce, and become a global football marketplace where fans connect, engage, and transact with the beautiful game. This mission is increasingly crucial as the way fans engage with the sport evolves, and the industry must adapt to thrive. Over the past 15 years, we've built a platform that supports the ecosystem, benefiting the sport and the industry we are deeply passionate about. This commitment is why we continue to support the “Sport Summit Como”. In its first year, the summit fostered some of the most engaging and challenging discussions about our industry's future that we experienced all year. We had candid conversations about the threats and opportunities we face with some of the brightest minds in our field. We gained so much from last year's event and I am eager to once again meet and discuss how we can collectively influence sport business models to ensure a strong and sustainable future for all”. Thank you Patrick and the entire OneFootball team for your ongoing trust. Looking forward to gathering again in September! ------------------------------------ OneFootball is a differentiated, quality platform serving over 200M monthly active users and generating more than 1 Billion monthly sessions. As such, it is the most popular #football #media platform for the new generation of football fanatics. Understanding that the world’s football obsession goes beyond the 90 minutes of a match, OneFootball users get access to the most comprehensive football coverage on and off the pitch: from breaking news, highlight clips and live #streaming to statistics and live scores of hundreds of leagues and competitions worldwide – fans get all the content they crave. OneFootball is the only company to offer single live football matches in-app on a free and #payperview basis, while native integration from OneFootball’s network of over 150 clubs, leagues, federations, players, as well as hundreds of independent #content creators, and #broadcasters adds close to 200k pieces of editorial and #video content per month. onefootball.com Albachiara Strategic Marketing Management - Albachiara Accelerator - Albachiara Corporate Learning - Albachiara cSuite Advisory - Como 1907 - Moelis & Company - SURJ Sports Investment - Spuma - Blunotte Eventi sagl - Hilton Lake Como - Roger Mitchell - Thomas Müller - Letizia Marazzi - Giulia Pagnozzi - jacopo ziliotto #SSC #sportsummitcomo #albachiara #knowledgeforbeautifulminds
Some of the years biggest sporting events might have come to an end, but there's a whole summer of sport heading our way... is your brand ready? 🏅⚽ Two of the summer's biggest sports events are fast approaching: The Summer Olympics and Paralympics & UEFA Euro 2024, and shops are gearing up for an influx of snack and beverage-seeking shoppers across the summer! We've pulled together the top 5 trends for brands to watch for the year of sport ahead, including how brands can transform sports collaboration and partnerships into digital shelf success. 🛒 Check out the full article here 👇📃 https://lnkd.in/gvjy8Q2K
🌟 Exciting news for sports enthusiasts! According to Euromonitor International, the National Football League (NFL) continues to dominate as the most commercially attractive league globally. Despite its limited reach compared to competitors, the NFL has a massive social media following of over 366 million, showcasing the value of its digital footprint. Meanwhile, the Indian Premier League (IPL) has emerged as Asia Pacific's top league, with a social media footprint of over 245 million. Manchester United, Real Madrid, and FC Barcelona remain at the top of the Club Index, leveraging their strong legacy and robust digital growth. With the sports sponsorship landscape evolving, benchmarking tools like the League and Club indices are crucial for teams and sponsors to measure performance and commercial appeal. 🏈⚽️🏏
𝐓𝐡𝐞 𝐨𝐟𝐟-𝐬𝐞𝐚𝐬𝐨𝐧 𝐢𝐬 𝐚 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐬𝐜𝐨𝐫𝐞 𝐛𝐢𝐠 𝐰𝐢𝐭𝐡 𝐟𝐚𝐧𝐬: 𝐌𝐚𝐱𝐢𝐦𝐢𝐬𝐢𝐧𝐠 𝐟𝐚𝐧 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭🎉 Sports clubs have an incredible opportunity to deepen fan engagement during the off-season and SportsPro 𝐫𝐞𝐜𝐞𝐧𝐭𝐥𝐲 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐞𝐝 𝐟𝐢𝐯𝐞 𝐤𝐞𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: 𝟏. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐩𝐚𝐬𝐭, 𝐩𝐫𝐞𝐬𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐟𝐮𝐭𝐮𝐫𝐞 𝐟𝐚𝐧𝐝𝐨𝐦 - Celebrate club legends and iconic moments to connect with long-time supporters and younger audiences 🙌 𝟐. 𝐎𝐟𝐟𝐞𝐫 𝐭𝐡𝐞 𝐩𝐥𝐚𝐲𝐞𝐫 𝐏𝐎𝐕 𝐚𝐧𝐝 𝐛𝐞𝐡𝐢𝐧𝐝-𝐭𝐡𝐞-𝐬𝐜𝐞𝐧𝐞𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 - Show fans players beyond the pitch to build deeper connections 🎥 𝟑. 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐭𝐚𝐥𝐞𝐧𝐭 - Leveraging global tournaments to shine a spotlight on international talent. For instance, FC Bayern München and Chelsea Football Club have done a great job celebrating both Harry Kane and Marc Cucurella throughout the UEFA EURO 2024 tournament this summer ⚽ 𝟒. 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐟𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 - Engage fans with polls, quizzes, and competitions to build a deeper connection 📱 𝟓. 𝐀𝐰𝐚𝐲 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐩𝐢𝐭𝐜𝐡 - Stay ahead of the game with industry news and transfer rumors to keep fans excited 🎯 One clear thing is the importance of sport content teams pushing boundaries and continuing to find ways to resonate with fans and keep them interested all year round! 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐨𝐩 𝐭𝐢𝐩𝐬 𝐟𝐨𝐫 𝐨𝐟𝐟-𝐬𝐞𝐚𝐬𝐨𝐧 𝐟𝐚𝐧 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭? #Sportsmarketing #Fanengagement #Sportsindustry #Football #Recruitment
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7moMassive moves, Data Talks. Reshaping fan experiences, word