Wyzetalk’s Post

At SaaSiest Amsterdam, Merel van der Lei, CEO and CPO at Wyzetalk, made a compelling case: UX is more than just a design element - it's a growth driver. Companies that prioritize UX are witnessing significant financial rewards, proving that a well-crafted user experience can be a game-changer for sustainable growth💡 Here’s a glimpse of what you'll discover in our newly released article: ↪Statistics that link UX improvements to substantial revenue increases. ↪How SaaS companies allocate budgets for UX and why it's essential. ↪Why striving for perfection in UX can hinder progress. ↪Practical strategies to enhance UX without breaking the bank. Check out the full article to find out how putting UX front and center can make a real difference for your bottom line: https://lnkd.in/dSpxVxw3

Is Dark UX still a thing? Absolutely—and it’s more prevalent than ever. As the economy slows, more companies are leaning into these tactics to drive conversions and upsells. But is it a sustainable strategy? Our UX/UI Designer, Mai Leduc, has created an insightful summary highlighting the long-term risks businesses face when they rely on dark UX practices: https://lnkd.in/ejFywMHB

In 2000, Steve Krug wrote a book on UX titled "Don't Make Me Think" and the principles still hold true today. Here are the 5 key takeaways I got from it: 1. Make Clickable Elements Obvious 2. Conventions are Your Friends 3. Effective Visual Hierarchy 4. Don't Make Users Think 5. Test Early and Often There are always new hacks and tech coming out, but the principles remain the same: Just keep it simple for the user.

User frustration often leads to innovation – Some of the best user experience improvements have come from designers observing how frustrated users are with current systems. For example, the "infinite scroll" feature, where users can continuously scroll without needing to click on "next" pages, was created to reduce frustration and keep users more engaged. Now let's dive into today's ux glossary. 😊

🚀 Why Physical Product Design Holds Crucial Lessons for Digital UX When it comes to user experience, physical products must get it right the first time—there’s no room for error. One design flaw can lead to massive business setbacks or even safety hazards. But what can digital designers learn from this? In my latest blog on Medium, I explore how the rigorous approach required in physical product design can elevate digital experiences, making them more reliable and user-friendly from the start. Great UX is about more than just aesthetics—it’s about functionality, safety, and reliability. Let’s apply these principles across all design disciplines. 🔗 Read the full blog on Medium https://lnkd.in/evgzANv3 #UXDesign #ProductDesign #UserExperience #DigitalTransformation #DesignThinking

🧐 When should you stick to UX best practices, and when should you break the mold and create something novel? In UX design, it’s crucial to know when to adhere to standard best practices and when to think outside the box. Here’s the simple rule: Follow best practices: • When designing for admin-level users who need to get things done efficiently. Clear, familiar interfaces are key to their productivity. Think outside the box: • When designing for guided experiences, like entertainment products or marketing websites. Here, creativity and uniqueness can enhance the user experience. Remember, designers who only stick to best practices risk being replaced by AI. To stay ahead, you need to balance both following the rules and innovating beyond them. 💡 Embrace the challenge, push the boundaries, and keep your designs fresh and engaging!

💡 Curious about current and upcoming challenges within UX & Design? We sat our very own Tobias Linnarsson down for a quick chat about what thoughts are occupying his mind right now. 🧠 Q: What’s a common issue amongst brands you often come across in terms of UX and design? — That you start to focus on the solution far too early. Often, the client already has an image of what the solution should look like when they reach out to us. As with all problem solving, it might be a good idea to first take a step back and make sure you get the whole picture of the issue. Spend more time asking questions, getting the facts straight and identify the actual problem – that’s what I most often recommend. Q: Keys to success in the future? — With the combination of a strong foundation (design system) and AI, you’ll be able to quickly iterate multiple new ideas and solutions. When generating new concepts and designs will be more accessible (and cheaper too) brands will be able to spend more on R&D to find what really works—both for their business and their users. We’ve also seen the shift from monolith, to headless and now composable. Continuing on this path, it will become much easier and more common to see completely customised features and experiences down to the page-, product- and user level.

🌊 Design is Water 🌊 Absolutely loved the latest expert seminar by Nate K. on Design, the latest in the workshop series by Flat6Labs. His visual of thinking of design as water really got me thinking about the user experience in the tech space. Why is UX/UI so critical? 🔹 Flow & Functionality: Just as water takes the path of least resistance, great UX/UI ensures users can navigate effortlessly, making their journey smooth and intuitive. 🔹 Adaptability: Water molds itself to any shape, much like design adapts to user needs and behaviors. A well-thought-out design can transform and evolve, keeping the user at the center. 🔹 Invisible yet Essential: Often, we don’t notice water until it’s missing. The same goes for design—when it's done right, it feels natural and unobtrusive, yet its absence can be glaringly obvious. It’s not just about how things look but how they work and how they make us feel. What does GOOD design mean to you? Would love to hear your thoughts from both a user perspective and an entrepreneur perspective. Nour Abdelrahman Bassel Deraz Aly Islam Chanda Lokendra Kundnaney #Design #UXUI #Innovation #DigitalTransformation #DesignThinking #UserExperience

Trust me, these tips are not just theoretical—I use them on a daily basis when dealing with my stakeholders. Head over to my latest Instagram post, where I share expert tips and tricks to help you effectively demonstrate the impact of UX, educate stakeholders about the design process, and involve them in the design process. Gain the support you need to ensure your UX initiatives are aligned with your organization's goals and elevate your UX game today! "Yes, it can be #FEISTY, but it is #FUN!" 🤗 https://lnkd.in/eHX6JrBW

Do you strive to enhance user experiences to outpace the competition? Have you considered the impact of mapping user flows—with just a pen and paper? User flows, which illustrate the steps your customers take to complete tasks, can be quickly sketched out with your team using pen and paper. This practical, hands-on method uncovers valuable insights into user behavior, fosters collaboration, sparks innovation, and can reveal efficiencies that data alone might miss. After the team sketched out user flows, we helped a core HMRC service improve its online conversion rates by 30%. They identified bottlenecks in the customer journey that weren't apparent in analytics reports. This straightforward approach led to significant improvement with a minimal investment. We understand that introducing new UX practices can sometimes be met with hesitation. However, starting with simple sketches makes the process adaptable and accessible, allowing you to ease stakeholders into embracing user-centered changes without straining the budget. Ready to enhance your user experience and drive growth? Follow us to discover a new UX method every week and stay ahead in the digital landscape. #WhenUXGoesOffTool #Design #Innovation #UserExperience #UserFlows