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Starting on March 11, 2024, Google Ads began automatically pausing ad groups that meet the following criteria: Created at least 13 months ago: This means the ad group was created before February 11, 2023. No impressions in the past 13 months: The ad group hasn't received any impressions (ad views) since February 11, 2023. This change aims to improve budget efficiency for advertisers by automatically pausing ad groups that are unlikely to be performing well. Here are some key points to remember: The rollout is gradual and expected to be completed by April 30, 2024. You can still unpause ad groups if you believe they are relevant and have potential. However, Google recommends only unpausing those you expect to receive impressions in the coming weeks. Unpaused ad groups that don't receive impressions for three months will be automatically paused again. https://lnkd.in/gVrpQG2D. #googleads #marketgrowth #digitalamarketing Search Engine Land Google Ads

Quick Google Ads tip. Unless you are spending A LOT and are getting A LOT of traffic, don't have 3 ads per ad group. I would say 1 is enough, and 2 is max. You have 15 headlines and 4 description lines. Even if you PIN headlines to specific positions (H1 Keyword related, H2 Benefit/Social proof/ whatever, H3 CTA) it is A LOT of combinations that Google can create. It is already hard for the algorithm to figure out which combination to use just in 1 responsive search ad. If you have 2 or 3 in the same ad group it just gets too much to figure out which combinations and ads really work. One of our clients (90k ad spend) had 2-3 ads in each ad group. I did the cleanup and kept only 1 ad in each ad group. CTR and conversion rate improved. For this client, I'm starting to add another ad (RSA) in ad groups that have a lot of traffic, but that's like 5 ad groups maybe. -- Despite not being best practice, you might even want to consider not using all 15 headlines. However, not sure yet how the blackbox algo would react to that. It could be that you would loose some auctions because of it 🤷♂️

Google is testing a new way to make ads stand out in its search results by adding a taller grey background, a "Sponsored" label, and subtitles like "Promoted products". The change aims to more clearly separate ads from organic results, which are now labelled as "All results". If this update becomes permanent, it could affect user behaviour and click-through rates, as ads become more noticeable in search listings. Do you like this new change? What are your thoughts on it? Learn more: https://heyor.ca/7UcTJM #Ads #GoogleAds #Advertising #PaidAds

📣 Meta Marketing API Launch - Multi-advertiser ads showcase ads from multiple advertisers, helping advertisers drive performance by reaching more people looking to go deeper in their shopping journey. Delivery will be default-off for now, meaning developers will need to implement the control on their third-party platforms in order for advertisers to have the option to opt in to the feature. However, starting August 19th, multi-advertiser ads delivery via the Marketing API will become default-on, meaning developers will need to implement the feature by then in order for advertisers to maintain the ability to opt out. Developer documentation available here: https://lnkd.in/gyjASBp8 🙋♀️

FYI: Google enhances local services ads with automated photo selection feature: Google introduces automatic photo selection for Local Services Ads, aiming to boost engagement and ad rankings.

your Google Ads setup is going to change “Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero impressions for three months, they’ll be paused” https://lnkd.in/gzJeuxF4

Google Expands #Auto Ads with “Ad Intents” Sponsored #Links Google unveils "ad intents" format placing sponsored links in publisher content, creating a potential revenue opportunity. Highlight:  Google launched "ad intents" to monetize website content with contextual ads and search results. Ad intents inserts sponsored links/anchors into #publisher content. Publishers can choose not to opt-in to ad intents. Read more https://lnkd.in/gg6Myrh5

Google enhances local services ads with automated photo selection feature: Google introduces automatic photo selection for Local Services Ads, aiming to boost engagement and ad rankings.

ICYMI: Google enhances local services ads with automated photo selection feature: Google introduces automatic photo selection for Local Services Ads, aiming to boost engagement and ad rankings.

Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement. #googleads #PPC #CPC #Digitalmarketing https://lnkd.in/gBRs9GPB