Skilled worker shortages and a shortage of employees pose growing challenges for many companies in Germany in their daily operations. This issue was also at the center of one of my projects when a company faced the challenge of recrui-ng enough apprentices within five months. In response, I developed a tailored HR marketing plan that proved to be highly successful.
My action package included:
• Researching event formats: Identifying free events and paid fairs in the vicinity.
• Fair participations: Booking fair booths and strategically organizing speed-da-ng spaces.
• Internal formats: Introducing new initiatives such as apprentice consultations and trial days.
• Marketing materials: Planning and producing accompanying brochures, roll-ups, and banners.
Simultaneously, schools near the company's location were researched, specifically addressed, and provided with informative material. To present the company in a more human light, employee profiles were carefully compiled and published – both internally and externally for marketing purposes.
The results speak for themselves: Two months before the start of the appren-ceship program, all positions were successfully filled. With sensitivity, a coordinated mix of tools, and the necessary perseverance, staffing shortages in the training sector were closed in a relatively short time. Considering the strategic importance of Human Resources, companies are willing to support the necessary investments in personnel recruitment.
What are your activities to attract new personnel?
#HRMarketing #TalentAcquisition #SuccessStory