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Any D2C brand venturing into offline retail stores is going to face challenges. To name a few: - Capital: Opening physical stores is capital-intensive - Speed + Caution: The speed of expanding your retail footprint is as important as getting your first couple of stores right. - Retail Expertise: The expertise required for setting up and scaling retail stores is entirely different from growing an online D2C brand. SOPs for retail operations, hiring frontline employees, maintaining a consistent visitor experience, and whatnot. - Frontline Ops: Your frontend operations have too many variables (people ops + visual appeal + customer experience) and demand a team of high-functioning operations leaders. - Backend: Deep expertise in inventory management, supply chain management, financial management, compliance/security, and data analytics is at the backend of a brand successfully running multiple offline stores. Wooqer is helping Young Retail brands overcome these challenges. Find the link to our exclusive whitepaper for D2C brands expanding offline - with the right examples, things to do and not to do, guidance from successful D2C to Offline case studies, and more. #D2C #Retail #omnichannel #Wooqer #OpenRightGrowFast

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