When executing your media strategy… and wonders if you can reduce the repetitive tasks and workload… “Wolf offers you to work the way you are used to - only smarter! We offer advertisers a new and agile way of working with their agencies on media. Wolf manages the process from brief to approval and evaluation. No longer needing all those excels, pdfs and emails.” Se a short video about how we do it here
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identifying marketing problems and executing "damn good" strategies. CRO, Paid Ads, Email marketing: My thing! Hobby: I grow 1M + social media pages for brands on TikTok.
Relationship and clear communication along with the willingness to readjust expectations is so key when dealing with any client. Your ideas and goals need to be shared and aligned with the minds of clients in order for them to see from your view and trust your vision.
The #1 reason clients leave their agency? it's not what you might think (results) → it’s responsiveness. We’ve heard our clients loud and clear. They appreciate our: - quick replies - monthly calls - thorough KPI reports That’s why we’re stepping up our game: → we’re now responding within 12 hours. Why? Quick replies are key in advertising. Fast actions improve decision-making. Timely communication drives performance. Swift action drives stellar results. That’s the commitment we stand by. P.S. How quickly do you respond to your clients?
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🔥 Simple but Effective Tip: When launching a new campaign, always schedule it to start at midnight. 🌙 Why? If you start your campaign at 10 PM, it will rush to spend the daily budget in just two hours. Scheduling for midnight allows your budget to be spent evenly throughout the day, optimizing performance and spend efficiency. ✅ Repost to help others! #PerformanceMarketing #AdStrategy #MarketingTips #DigitalAdvertising
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Cancel feedback. "We stopped using CoverageBook in our PR team because you are way behind for not including an AVE metric calculation." It's 2024. But this is pretty common feedback. "Way behind" is not how I'd put the decision to not make up this number inside CoverageBook. I'd say....perhaps we're a little more forward thinking. I politely disagreed. But did highlight the amazing methodology used (shared openly by 1 vendor). I'm sure this client could easily replicate without their technology. I'll copy / paste here... "A media outlet’s default AVE in .... .... is calculated using the industry standard formula of a Media Outlet’s SimilarWeb UVM x .025 x $0.37." So you take a big number. Get to 25% of it. Then multiply by $0.37. For everything. No need to name names. Pretty much every PR tool vendor makes up this metric. Most of them are members of AMEC....... And CoverageBook is behind. I'm not so sure...
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Professional advisor and researcher supporting agencies and in-house teams across a range of management, corporate communications and public relations issues
What's the advertising equivalent value (AVE) of a LinkedIn post? The post I've nested has had around 100 engagements. A typical, paid LinkedIn campaign costs five quid per click, so that's £500. But this is editorial, so we need to apply a multiplier of, say, 5x because earned media is five more valuable than advertising. ❌ It means my nested post has an AVE of £2,500. Like I said, it's nonsense. ✅ Please use robust planning and measurement to prove the value of your corporate communications or public relations work. Drop me a DM if you need help.
Cancel feedback. "We stopped using CoverageBook in our PR team because you are way behind for not including an AVE metric calculation." It's 2024. But this is pretty common feedback. "Way behind" is not how I'd put the decision to not make up this number inside CoverageBook. I'd say....perhaps we're a little more forward thinking. I politely disagreed. But did highlight the amazing methodology used (shared openly by 1 vendor). I'm sure this client could easily replicate without their technology. I'll copy / paste here... "A media outlet’s default AVE in .... .... is calculated using the industry standard formula of a Media Outlet’s SimilarWeb UVM x .025 x $0.37." So you take a big number. Get to 25% of it. Then multiply by $0.37. For everything. No need to name names. Pretty much every PR tool vendor makes up this metric. Most of them are members of AMEC....... And CoverageBook is behind. I'm not so sure...
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And while we're talking about Vantage - here are the basics! Over the years many have attempted to offer true monitoring of place-based ads. With guaranteed impressions, player-level monitoring, and every other rendition created over the years, nothing I've seen offers the true screen-level monitoring that Vantage does.
Meet Vantage by Outdoorlink—your game changer for managing place-based ads! We understand the complexities that come with keeping digital displays running smoothly, and that’s why we developed Vantage. With real-time monitoring and remote troubleshooting, you’ll have the power to spot issues before they impact your business, saving you valuable time and reducing costs. It’s a smarter, simpler way to take control of your entire ad network, no matter where you are. Check out our demo and see how Vantage can revolutionize your ad management. If you have any questions or want to learn more, feel free to message me directly on LinkedIn!
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Elevate your ad strategy and watch your revenue soar 📈 Our Success Stories page is packed with expert tips and proven tactics. Dive in and transform your approach today → https://goo.gle/3DESUtG
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Head of CTV Ads Platform & Ecosystems | Media, Entertainment, Telco & FAST at Google
I talk A LOT about how Google Ad Manager innovates, and has amazing features, but it's the stories of the people, and companies that our product helps support that are the most helpful. I invite you to hear their stories, and hopefully find inspiration that can help your business grow. #googleadmanager #publisherstories
Elevate your ad strategy and watch your revenue soar 📈 Our Success Stories page is packed with expert tips and proven tactics. Dive in and transform your approach today → https://goo.gle/3DESUtG
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From auditing your existing communications to making them work smarter, from multi-channel campaigns to making your message resonate – benefit from my two decades’ worth of know-how in print and digital media. https://inforocket.scot
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Pro Digital Marketer | 10X Your Brand | Google Ad Certified | Scale Your Biz in Amazon or Any Marketplace | Trust Me - I had A Strong Portfolio
G Ad Comparison Before 10 Years X Now = difference? Before 10 years - Generated result in 7 days (worked both domestic & international) - No automated bidding - Less cost for bidding and budget - Easy to handle and manage - User-friendly Interface - Supported all type of business N+O+W.... - Need to spend more money - Can't get result in short span of time - More Automated bidding - Complicated Interface - Works for corporate - Need to focus Quality Score - New ad copies - More attributes - Possible only if your are quite depth into the field agree?
