WINR’s Post

"Retail Media is more than just a performance channel — it’s a brand-building powerhouse." Upwave's Jon Stewart discusses how retail media is transforming advertising, with proprietary data from Upwave. Read more here: https://lnkd.in/gqsCihSw #retailmedia #ecommerce #brandmarketing

People typically don't get married on the first date, and they typically don't make major purchases the first time they hear a product exists. Getting into customers' consideration set early is crucial for *eventually* making a sale. And that's why retail media is so valuable -- you can use data about customers' past purchasing habits to get in front of potential customers when they're still early in the purchase cycle (and are still undecided on what to buy or whether to buy at all, and thus are more open to helpful and persuasive messaging.) We have seen great results from clients using retail media as a channel to build brands. But like with any aspect of modern marketing, if you're not measuring and optimizing then you are wasting money. So spend, but verify! #RetailMedia #Marketing #Outcomes

I believe retail media is just the starting point, signalling a shift toward the broader trend of commerce media. This shift isn’t just a fad; it’s a strategic move addressing the limitations of traditional advertising, writes Flow's Daniel Levy. 'Commerce media is an approach to advertising that leverages data from various e-commerce and digital platforms (not just retailer-owned channels) to connect brands with consumers throughout their purchasing journey.' #ecommerce #commercemeda #retail #retailmedia #data #advertising #digitalmarketing

Retail media is transforming how brands connect with consumers—𝗯𝘂𝘁 𝗶𝘁’𝘀 𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝘁𝗵𝗮𝘁 𝗵𝗼𝗹𝗱𝘀 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗼 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗵𝗶𝗴𝗵𝗲𝗿 𝗥𝗢𝗜. 🚀 👉 Read more about why brands are investing in retail media and how it’s reshaping the advertising landscape: https://bit.ly/41auFRl 💰 As Flow Co-CEO, Daniel Levy puts it, “Brands are chasing rich data from retail media networks because it fuels hyper-personalised, ROI-focused campaigns. This opens the door for any sort of commercial enterprise to own a media channel within their business.” 👉 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗵𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲? 𝗩𝗶𝘀𝗶𝘁 𝗙𝗹𝗼𝘄 𝘁𝗼𝗱𝗮𝘆! https://bit.ly/3OARjuG #Flow #RetailMedia #FirstPartyData #MarketingInnovation

📊 For multichannel brands, leveraging retailer-specific inventory and sales data is essential to driving effective media and advertising strategies. 💡Read our blog to uncover the latest trends impacting the relationships between brands and their retailers, and learn how to seize new opportunities with retailer data. #eCommerceMarketing #RetailerData

Brands, are you ready to harness the power of retail media? RMNs are reshaping the way businesses connect with consumers, yet many are still not taking full advantage. Recent research shows that over 96% of campaigns have demonstrated significant enhancements in key performance indicators. This is an opportunity you can't afford to ignore! Explore how retail media can elevate your brand's strategy and revenue potential by reading the complete article #RetailMedia #RTM #commerce #ecommerce

As Retail Media Networks become increasingly popular amongst the biggest brands in the world, our Founder & CEO, Shobhit Khandelwal, has crafted a piece on Forbes Technology Council detailing everything you need to know about RMNs! In short; Retail Media Networks are a bridge between retail platforms and advertisers. These networks are essentially advertising platforms embedded within e-commerce websites like Amazon, Walmart or Target. They allow brands to promote their products directly within the online shopping experience - think of the suggested products listed under "you may also like..." on your favourite website. As advertising technology continues to take a more secure, privacy-focused approach, having a proper RMN in-place can be extremely valuable for brands to reach consumers who are already shopping on their online storefront. To read more about Khandelwal's thoughts on RMNs and the AdTech industry as a whole, check out the full article here: https://lnkd.in/eGDWyX6W #retailmedianetwork #rmn #marketing #advertising #technology #adtech #retail #ecommerce #firstpartydata #forbes #forbestechcouncil

In the words of Nancy Hall at Mindshare: "If you’re using retail media or commerce marketing for the bottom of the funnel only, then you’re missing out on major opportunities." There's a clear call to action urging brands to dismantle traditional silos between brand and performance marketing. Consider the shift in grocery stores from static signage to dynamic in-store videos. What was once geared towards last-minute purchases now contributes to brand-building across all stages of the marketing funnel. As retail media continues to evolve, brands must integrate it into the planning phase early on to fully capitalize on this opportunity. For more insights into maximizing retail media across the funnel, check out Nancy's latest article in AdExchanger. #RetailMedia #Advertising

Do All Retailers Need In-Store Media Networks to Remain Viable? In the bustling landscape of retail technology, one trend stands out: the burgeoning realm of in-store media networks. While not a new concept, its current surge in attention mirrors the fervor surrounding artificial intelligence. Read the full article here: https://lnkd.in/eXzHwT_N Brandon Rael "Considering the hybrid nature of how consumers shop and engage, the mix of in-store media, digital content, and personalized promotions is the future of engagement." Lisa Goller, MBA "Retail media like in-store audio, digital screens and product samples make the future of stores even more multisensory, informative and captivating. In-store advertising helps brands get closer to customers as they shop, shrinking the distance between product discovery and purchase." David Naumann "Digital shelf signs with promotional offers and a QR code for more product information seem like a good approach. And if loyal consumers opt-in for tracking their location in your store, you can personalize the offers based on their preferences and purchase history."

As global giants with enormous advertising budgets expand into the local market, it’s clear that old marketing strategies won’t cut it anymore, writes adtech operation Flow's Daniel Levy. To stay competitive, local brands need to turn to a powerful tool – one that’s already at their fingertips. When it comes to connecting directly with your customers, first-party data is the biggest weapon in your arsenal. #firstpartydata #retail #blackfriday #holidayshopping