WINE MARKET COUNCIL’s Post

"The Brief: Develop promotional marketing for productised wine services. Resolve how to reach a highly defined target audience and get them to trial a new, but accessible wine research product that provides fun and education for their team." https://lttr.ai/AY583 #WineMarketing #DirectMail #DigitalChannels #ProductBranding #NzWineMakers

"The Brief: Develop promotional marketing for productised wine services. Resolve how to reach a highly defined target audience and get them to trial a new, but accessible wine research product that provides fun and education for their team." https://lttr.ai/AY582 #WineMarketing #DirectMail #DigitalChannels #ProductBranding #NzWineMakers

🚀 Calling All Emerging & Start-Up Beverage Brands! 🚀 Are you looking to take your liquor, wine, beer, or spirits brand to the next level? At Brand Activate, we specialize in bringing premium sampling programs to life that build awareness, drive trial, and ultimately boost your sales. Our team of experts is passionate about partnering with small and start-up brands to create unforgettable experiences for your target audience. 👉 Why Choose Brand Activate? Strategic Sampling: We connect your brand with the right consumers in the right locations, maximizing every sample's impact. Brand Storytelling: Our programs are designed to showcase what makes your brand unique and unforgettable. Scalable Growth: Whether you’re just starting out or ready to grow regionally or nationally, we’re here to support your brand journey. If you're ready to expand your reach and gain loyal fans, we want to work with YOU! Let’s create a sampling program that reflects the heart of your brand. 💬 Drop us a message or visit our website to learn more about how Brand Activate can be your partner in growth. Let’s turn first tastes into lasting fans! 🌎✨ #BrandActivate #SamplingPrograms #EmergingBrands #LiquorMarketing #SpiritsBranding #WineAndBeer #BrandGrowth #SmallBusinessSuccess #CraftSpirits #BeverageIndustry

If you’re an emerging liquor, wine, beer, or spirits brand looking to make a big impact, Brand Activate’s sampling programs are designed to build real connections with your audience! I’d love to personally help you bring your brand’s story to life and drive results through tailored, strategic sampling. Let’s chat about how we can create a program that fits your vision and grows your customer base. 📩 Feel free to reach out to me directly to explore how we can activate your brand together! [email protected] #BrandActivate #SamplingPrograms #SpiritsMarketing #EmergingBrands #BrandBuilding #CustomerEngagement

Ever considered starting a winery blog? 🍇📖 Blogs are more than just words on a screen - they're a powerful tool to connect with your audience, optimize search results, and enhance your brand's presence. Our latest blog delves into the why and how of winery blogging, offering insights to fuel your marketing strategy. Read our blog to uncork inspiration and guidance! https://loom.ly/kpPNLtE #Highway29 #winemarketing #wineryblog #blogfeature

Stay connected with your customers through data-driven insights from Wine Market Council. Our research helps wineries understand consumer preferences, buying habits, and trends, so you can craft marketing strategies that resonate. By aligning with what your audience truly wants, you’ll not only engage more effectively but also build lasting relationships. Join Wine Market Council and stay ahead of the curve with market insights that keep you connected. Colangelo & Partners

🌟 Brands, it's crucial to connect with Gen Z using their language as they have a large influence on shaping the culture! Take a cue from AMEX—they’ve mastered the art of blending tradition with modern perks to win over younger consumers. By speaking their language and offering personalized experiences, they have built loyalty and stayed relevant. Shana Bull ✍️ summarizes it best, "EVERYONE wants experiences, ALL brands need to adapt to stay relevant". Ready to innovate and engage authentically with Gen Z? #MarketingStrategy #CustomerConnection #BrandLoyalty #InnovationMeetsTradition #GenZMarketing #MillennialMarketing #BrandInnovation #CustomerEngagement #ExperienceEconomy #BrandIdentity #MarketingStrategy #DigitalMarketing #ConsumerTrends #MarketingInsights #AMEX #HeritageBrand #TargetAudience #PersonalizedMarketing #StrategicPartnerships #Storytelling #ExclusiveExperiences #Psychographics #BrandLoyalty #MarketAdaptation

Wine brands looking to appeal to Gen Z/Millennials without losing their core identity can learn valuable lessons from American Express. In my latest article, I explore how AMEX has successfully captured the attention of younger consumers while maintaining their upscale image and how wine brands can adopt similar strategies. Key Takeaways: 🍷 Stay true to your brand's core identity 🍷 Adapt your messaging 🍷 Understanding the values of your target audience(s) 🍷 etc. ;) By understanding and catering to the psychographics of different generational target audiences, wine brands can build a strong, loyal customer base across generations. Read more: https://lnkd.in/ga7Eswcn

Do celebrity endorsements really sway drink choices? More than half of US consumers (63%) say they do! Wondering how to make sure your marketing strategies hit the mark with consumers? 📊 With the brand-new YouGov Beer & Hard Seltzers CategoryView, you can gain a complete market perspective. It’s the latest addition to your market intelligence toolkit. ️ 🛠 Our integration of brand, audience, and sector data allows you to monitor the trends that matter most, track how your customer is changing over time and refine your marketing strategies, ensuring your campaigns resonate and drive results. 🚀 Find out how here: https://okt.to/3SXtIz

The wine industry is becoming the "Survival of the Fittest" The recent San Francisco Chronicle article on the state of the wine industry calls it plainly. "The industry is overcrowded." The reality behind that truth is sad. Businesses will close. But isn't that natural in nature and in business? Times get easy -> lots of easy growth happens -> circumstances change -> ... Overgrowth happens -> pruning occurs -> times get easier... Repeat. I believe this will be good in the long run for the wine industry. Everyone knows it... there are a lot of changes the wine industry needs to make. - technology adoption - better marketing - better margins - more unique brand/audience targeting - connecting with culture and other brands It's hard to do all of this with the decrease in wine sales right now. If you can survive and adapt, you'll be well suited for the next boom. It will come. Not until many of the significant problems are solved, but it will come. Thats how nature and business work. I added the link to the article I'm referring to in the comments if you'd like to read it.