Wil Reynolds’ Post

Once upon a time, SEO was.... ...easy? Certainly, it was easier than it is today. For most us, we could do a quick analysis of the top-ranking content, write a similar article, and pop into the SERP that week. See. 𝘌𝘢𝘴𝘺. Now? Mmm...not so much. You've got AI content. You've got algorithm updates. You've got AI Overviews. Ranking isn't as simple as copying what already exists. You have to go further. You have to go 𝘢𝘣𝘰𝘷𝘦 𝘢𝘯𝘥 𝘣𝘦𝘺𝘰𝘯𝘥. But what does that look like, exactly? 𝙄𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 𝙜𝙖𝙞𝙣. Creating content that introduces new information on a topic is a critical component to modern SEO. And most teams have no idea how it works! So, let's change that... 💥 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗚𝗮𝗶𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: 𝗛𝗼𝘄 𝘁𝗼 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝟭𝟲,𝟱𝟬𝟬% 𝗯𝘆 𝗚𝗼𝗶𝗻𝗴 𝗔𝗯𝗼𝘃𝗲 & 𝗕𝗲𝘆𝗼𝗻𝗱 💥 Join Bernard Huang, founder of Clearscope, and me for a free workshop this month. Bernard will break down what it takes to rank in this new world of SEO and how to create information gain content that's better than your competitors. He'll cover: ✅ What is information gain ✅ Why information gain is key to combating AI ✅ How Google evaluates information gain ✅ The future of SEO content ✅ How to add information gain to your content Grab a spot: https://lu.ma/evwdzeo4 P.S. - Can't join us live? Register for the event to receive the link to the recording!

Oh my days there is a BIG ANNOUNCEMENT! 🚨 Do you KNOW Googles stance on AI and how it integrates with search and marketing? Like 100% confident? Well luckily, I'm here to help you stop falling for click-bait bullshit like this saying "AI can rank you in P1 on Google" I'm doing a talk at Power Hour this Friday on how to utilise AI in your SEO & Content strategies with being slapped by bad performance or manual actions. It's time to not feel like you are being left behind this AI tool rat race so you can get the best of both worlds and unlock new performance for your company/clients. The deets are: - Friday 2nd Feb @ Social Humber - 1pm start - Free entry Stop feeling like you are missing out or that you are uncertain, ya boi has the answers, and is giving them away fo free. See you there Peace 🖖 #SEO #marketingdigital #ai

𝗔𝗿𝗲 𝗹𝗶𝗻𝗸𝘀 𝘀𝘁𝗶𝗹𝗹 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜?  🤔 It's a question that's been buzzing around the SEO community lately. Think about it: without links, how would Googlebot discover new content? They're like the threads that hold the web together, connecting one piece of information to another. 🕸️ While there's talk of links losing some value with the rise of AI, it's unlikely they'll lose all significance. After all, the web thrives on interconnectedness. 🔗 Sure, AI algorithms are getting smarter, but they'll likely just become better at distinguishing genuine links from artificial ones. It's all part of the changing nature of SEO. 🌱 So, while we may see some changes in how links are weighted, their importance in the grand scheme of things is unlikely to diminish entirely. 💡 Let's keep an eye on this trend and see how it unfolds. After all, staying informed is key to staying ahead in the world of SEO. 🚀

🚀 Similarweb’s Rank Tracker just got an upgrade! Now, you can see which keywords trigger Google’s AI Overviews. At Similarweb, we’re continue to equip SEO managers with the latest tools to stay ahead in the ever-evolving search landscape. The introduction of AI Overviews is no exception. As more search queries, particularly informational ones, lead to zero clicks, SEO strategies must adapt accordingly. This shift isn’t just a challenge—it’s a new opportunity for marketers to engage with their audience in innovative ways. By understanding which keywords activate AI Overviews, you can strategically position your content to remain visible and relevant. Check out this blog post to learn more: https://lnkd.in/dZqW3Bkz

How AI Will Revolutionize The Future Of #SEO? AI has been making significant strides in various industries, and the world of SEO is no exception. As AI technology advances, it is poised to revolutionize the future of SEO, transforming the way search engines operate and how businesses optimize their online presence. As the CEO of a firm that helps clients with their SEO, I’ve been reflecting on some of the ways AI will affect this type of marketing. In this article, I will explore some predictions about AI’s impact on SEO, the benefits it can bring and how businesses should adapt to the changing landscape. AI-Powered Search Algorithms The foundation of search engines like Google relies on sophisticated algorithms that crawl and index webpages, and then rank them based on their relevance and authority. AI-powered algorithms have the potential to vastly improve these processes, making search results more accurate, personalized and efficient. One example of AI integration in search algorithms is Google’s RankBrain, which uses machine learning to better understand user intent and deliver more relevant search results. As AI becomes more advanced, we can expect search engines to adopt similar technologies, leading to a more accurate understanding of user queries and better search results. Improved Keyword Research And Content Optimization Keyword research and content optimization are crucial aspects of SEO. AI can help automate and improve these tasks, including understanding the semantic relationships between keywords, identifying search trends and predicting user behavior. AI-powered tools can also assist in optimizing content, ensuring it is relevant and engaging for users. By analyzing user behavior, AI can determine the best-performing content and provide recommendations to improve it. Furthermore, AI can help generate meta tags, headings and other on-page elements that are crucial for SEO success. #Revolutionize #SEO #ai

New Trends in Seo Latest Google Updates Despite the growing capabilities of AI tools in offering search functionalities, we haven’t seen a change in people’s search behavior.  People still rely on search engines like Google for their queries. Most importantly, we haven’t seen a decrease in organic traffic due to these AI tools. How to Use AI to Boost Scale AI is like a writing assistant with various skills. Here are some ways to use AI’s assistance to boost scale: Ask AI to act as an editor and help you apply an established voice and tone to the draft Summarize information that’s already known Make existing copy shorter Turn lengthy paragraphs into bullet points Make a table out of the information you already have Create top-level outlines (more on that below) Create author pages on your site. Include details about their background, areas of expertise, links to the posts they’ve published, and links to their social media.

AI will not kill SEO. But it will kill SEOs. Hear me out: We have already seen the changes that artificial intelligence has brought to the industry. Content is almost always AI generated now, AI overview is becoming more and more popular. New search engines are being released that primarily use AI to help their users. (Search GPT) After all of that, we are still here talking about new strategies and new ways to help businesses in this constantly changing industry. But some people still preach the same cookie cutter techniques that used to work years ago. They don’t take the extra steps to evolve with the industry. This is what I mean when I say AI will kill SEOs. People who refuse to adapt and evolve along with this new technology will fall behind. People who think SEO is a checklist of things that will work for every client will begin to fail. They will realize their old cookie cutter techniques are starting to bring less results, and they won’t be able to efficiently drive leads to their customers. SEO will always exist. If there are users looking for services and products, there will always be a job for people who keep up with the latest trends. It’s all about the work you are willing to put in to make your services USEFUL. #SEO #Digitalmarketing #Marketing

The future of SEO is worth exploring. Think about how search engines have changed with AI. Is there something valuable in optimizing for AI-driven search results? That's where the opportunity lies. But, it's critical to remember this in the beginning: 1) Clarity is key 2) Authority matters If you can focus on these two things, you're in good shape. AI now delivers instant answers to users. Can you create content that is concise and direct? Or content backed by credible sources? If you can, you will see better SEO results. The businesses that win are those that adapt and innovate. And remember - SEO is always evolving. Everyone is learning as they go. Why not stay ahead of the curve?

#SEOFAQ Update #3 (I think): Can #AI Recognize Expertise Without #Backlinks? #SEO Let's #EEAT, shall we? I'm excited to share an experiment we're running at Cyberlicious® to explore the future of SEO and Google Search's AI capabilities. 🤖 #NowThatsCyberlicious 🍭 We've been focusing heavily on creating high-quality, informative SEO FAQs, and the results so far are promising. 📈 Early data suggests (1 week) Google's AI might be recognizing our expertise without the traditional reliance on backlinks. #LinkBuildingIsDead. This could be a game-changer! Could strong content become the new authority signal for search engines? What are your thoughts? Have you noticed any shifts in your #SEOStrategies with the rise of AI? Let's discuss in the comments! #SEOExperiment #FutureofSEO #GoogleAI #RankBrain #BERT #NeuralMatching #PassageMatching #MUM #SpamBrain (That one hurts, and crushes your #LinkBuilding, huh?)

In March, there was a new Google update, and I decided to share my observations. Google updates are always important for SEO, so let's delve into what we can pay attention to together. 🚀 The March Google update didn't leave many websites untouched, both large and small. As a result, many of them experienced a significant decrease in traffic. 📉 From my experience working on projects, it has long been clear that using AI doesn't lead to anything good. However, out of curiosity, I still have some developments where AI is partially used. 🤔 I'll say this: where AI was applied, there was a decrease in traffic, while on projects emphasizing quality content, traffic and rankings only increased. It's important to note that by using AI, I don't mean automatic content creation, but rather its partial use for rewriting and processing. 💡 In the end, as always, the key to success remains unchanged - quality content. No matter how many algorithms are updated, good content will always bring traffic and good rankings. 📈 And let's not forget about the proofs! 📊 P.S. Not a single commercial website under my guidance suffered 😎