Willy Green’s Post

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Partner | CTV & Programmatic Strategist for Brands, Agencies & Consultants

Always a great listen when Jeff Green talks about The Trade Desk's future. I love the example he used with Amazon - there is a reason they are winning - it's because Jeff Bezos was obsessed with the supply chain. Speed and efficiency! The Trade Deck is learning from more mature markets, improving the supply chain for the ad industry - not resisting change, but embracing it. Improving the future of television and helping the entire ad tech ecosystem. #ctv #connectedtv #streaming #performancemarketing

Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem | The Current

Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem | The Current

thecurrent.com

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