Will Laurenson’s Post

Are you experiencing higher than expected bounce rates on your #Shopify store? With Context, you can reduce bounce rates, and turn browsers into buyers by #personalizing what they see when they land on your store. Give the FREE version of Context a try. https://lnkd.in/e_sdrVKG #shopifystore #shopifyexperts #shopifyplus #shopifymarketing #marketing #contentmarketing #agency #agencies

Unlock the power of your online presence! A well-crafted landing page or product page can be a game-changer for your sales strategy. By providing clear information, captivating visuals, and compelling calls-to-action, you can engage potential customers and guide them seamlessly towards making a purchase. Invest in optimising these key touch points to maximize your conversion rates and drive business growth. #shopify #landingpagedesign #productpage #dropshipping #shopifydeveloper #ecommerce

This is how we scaled a brand to almost $300k per month. Ever felt like your landing pages could do more for your conversion rates but unsure where to start tweaking? We've walked this path with a client who saw flatlining sales despite increased traffic to their e-commerce platform. Their main issue? A landing page that was generic, not optimized for conversions, and frankly, a little stale. With numerous products and offers, this one-size-fits-all approach was not capturing visitor interest effectively. Here comes the art of split testing landing pages. We decided to pivot strategies and introduced customized landing pages for different user segments. By testing elements such as CTA button colors, layout changes, and personalized copy tailored to visitor preferences identified through browsing behavior, we initiated a series of A/B tests. The results were eye-opening. Conversion rates shot up by 75% within the first few months, and sales followed suit. The secret? Constantly iterating based on real-time user data and nudging improvements in the landing page experience. This approach doesn't just “happen.” It requires a keen analysis of data and the willingness to test and adjust - something any brand can implement with the right guidance. PS. If you want to explore in depth case studies of how we scale brands to $1 Million per month, go checkout my profile.

Building connections with the right creators takes effort, but it's worth it. Here are 6 clever ways to get them on board! 😎 #influencermarketing #dtcbrands #shopify #ecommerce #marketing

Access to 50+ DTC brands Product Display Pages(PDPs) which have crazy conversion rates 👇🏻 Brands spend thousands on ads but their website experience sucks 🤢 For example, If you boost your brand’s conversion rate from 1% to 2%, your CPA will drop by 50% & ROAS will increase by 100% 📈 You can also A/B test your landing page layouts to find what's working better for you and improve accordingly. Like this post and comment “LP” or "PDP" to get FREE access to this landing page swipe file 📩 P.S. If you run a 6 figure DTC brand and interested in scaling it to $10M+ annually, let's talk!

After 5 years of struggle, I learned that a strong brand identity is crucial. It’s what took us from zero to over $20M in extra sales for clients last year. 💡 I used to neglect my brand, blending in with the crowd. But to hit $100K+ a month, you need to stand out. 🎯 Don’t let your brand be the reason you’re stuck. A strong brand identity is your ticket to the top. 🏆 #shopify #marketingagency #Ads #e-com #marketing

🚨 PSA to anyone who plays any role in making a ecommerce website function 🚨 Pop ups are inherently a calculated risk, but they'll be a guaranteed flop if you don't pay close attention to where and how they're firing. I was THIS close to buying a hat from this brand I just discovered until I was hit with this triple popup nightmare and bounced from the page out of frustration. What are we doin, fam? This experience is annoying and poor at best. And it got worse when I realized the customer review pop up refreshed with a sliding on/off screen animation every few seconds making closing it feel like whack-a-mole. Do I still want the hat? Yea, for sure. But that was an impulse decision and now I've moved on to other things and closed out that tab. Who knows when I'll go back and pick up where I left off. I've run into a number of similar experiences like this with various clients and I was the first person to point it out. No bueno! If you see something like this on your site, say something and get it fixed. #coversionrateoptimization #cro #webdesign #marketing #ecommerce #popups #cringemarketing

🚀 Unlock the Power of Ad Extensions: Boost Your Ecommerce Campaigns! 🚀 Are you ready to take your ecommerce ads to the next level? 1. Location Extensions Benefits:Boost foot traffic to physical stores. Highlight multiple store locations. Visual Element: Showcase a map pinpointing your store locations. 2. Callout Extensions Benefits:Promote free shipping, returns, or discounts. Build trust and credibility. Visual Element: Use eye-catching icons (e.g., “Free Shipping” truck). 3. Structured Snippet Extensions Benefits:Highlight product categories (e.g., “Women’s Apparel,” “Electronics”). Provide additional context. Visual Element: Display category icons or relevant images. 4. Price Extensions Benefits:Showcase specific products. Improve ad relevance. Visual Element: Include product images with prices. 5. Promotion Extensions Benefits:Attract bargain hunters. Increase click-through rates (CTRs). Visual Element: Add a “Limited-Time Offer” badge. Remember, these extensions enhance user experience and drive conversions. Implement them strategically, and watch your ecommerce sales soar! 🛒🚀 What’s your favorite ad extension? Share in the comments below! 👇 #GoogleAds #EcommerceMarketing #ActionableTips

Another big win for Customers Who Click! Landing pages are a must-have for ecommerce brands. They educate and convert customers in a way PDPs can't compete with. Because landing pages are built bespoke and can be easily customised to different ads and audiences. Effective landing pages are strategic, precise, and powerful. It's not just about aesthetics... it's about results. Need high-converting landing pages for Q4? Book a call with us in the comments... #cro #dtc #ecommerce #digitalmarketing #marketing #shopify

Top 4 Platforms to Sell Digital Products. Digital products are low-cost projects that do not require a warehouse or transportation and delivery costs compared to physical products, as they require a computer, creativity, and marketing in dedicated stores and social media. Etsay Gumroad ConvertKit LemonSqueezy Some examples of products you can sell and generate income. 1.Create and sell business cards💳 2.Sell digital books📓 3.Sell posters🖌 4.Sell murals 5.Sell photos🎞 And there are many digital products that you can sell. First, you need a domain name and a domain. Subscribe to a domain hosting such as Hostinger. These stores, when selling your digital product, each site and its method of operation. Sites take a commission on each sale, and sites take a percentage of the profits from you. #Sell #DigitalProducts #DigitalMarketing #Information