🎉 Black Friday is just around the corner! Master it ! Have you considered using Dynamic Pricing to stay ahead of the game ? This strategy allows you to adjust prices in real-time 📈 Why is this crucial ? Last year, major players like Amazon and Walmart kicked off promotions early, with the trend likely continuing this year.💡 Dynamic Pricing isn't just about matching or undercutting competitors; it's about being smart with your margins and responding to market demands swiftly. 🕒 With advanced pricing tools, you can monitor competitor prices, anticipate trends, and adjust your offers instantly. For instance, Lengow's solution, Netrivals, helped 80% of clients increase their sales and secure the Buy Box on Amazon, while seeing a 90% rise in Google Shopping revenue ! 🚀 So, what's stopping you from leveraging this powerful tool ? Set up your Dynamic Pricing strategy today and watch your Black Friday sales soar! Let's make this season the best one yet ! 🛍️ Don't hesitate to spam my Inbox if you want to talk about it !
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Who offers the lowest #price during the #BlackWeekend? 🛍️ Discover our Live Price Analysis and stay ahead of the game! Track daily price fluctuations from the lead-up to #BlackFriday all the way through #CyberMonday at top retailers like Walmart, Target, and Amazon. 🌍 Want a broader perspective? Switch seamlessly between major European markets, including Germany, France, and Spain, to uncover regional trends and pricing strategies. 📊 Don’t miss out—know where the best deals are happening! 🇺🇸 https://hubs.ly/Q02ZRWc50 🇩🇪 https://hubs.ly/Q02ZRSG_0 🇫🇷 https://hubs.ly/Q02ZS2WL0 🇪🇸 https://hubs.ly/Q02ZS4ZR0 #BlackFriday #BFCM #Pricing #Ecommerce
Black Friday Live Price Analysis 2024 USA
minderest.com
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This Black Friday, retailers are adopting various pricing tactics to maximise sales. Dynamic and surge pricing are at the forefront, allowing businesses to adjust prices based on demand, competition, and customer data. Here are the key strategies being used: 1. Dynamic Pricing: Prices change regularly, going up or down based on factors like demand and competitor prices. This helps retailers stay competitive but can confuse shoppers who struggle to identify the right time to buy. 2. Surge Pricing: Prices spike during high-demand periods with limited stock. Retailers use this to capitalise on peak shopping times, but it risks alienating cost-sensitive customers. 3. Data-Driven Personalisation: Retailers track browsing history, search habits, and location to offer tailored discounts. For example, customers near stores with excess stock might see steeper markdowns. However, this raises privacy concerns among shoppers. 4. Membership-Exclusive Discounts: Programmes like Amazon Prime offer special deals to members, encouraging loyalty and repeat purchases. While effective for retaining customers, this approach can limit access for casual shoppers, potentially reducing overall sales. These tactics can provide significant advantages to businesses, such as improved inventory management and the ability to optimise pricing in real time. However, they come with risks, including shopper frustration over frequent price changes and perceived unfairness. Retailers should ensure their Black Friday pricing strategies prioritise transparency and customer trust.
This Black Friday, retailers are adopting various pricing tactics to maximise sales. Dynamic and surge pricing are at the forefront, allowing businesses to adjust prices based on demand, competition, and customer data. Here are the key strategies being used: 1. Dynamic Pricing: Prices change regularly, going up or down based on factors like demand and competitor prices. This helps retailers stay competitive but can confuse shoppers who struggle to identify the right time to buy. 2. Surge Pricing: Prices spike during high-demand periods with limited stock. Retailers use this to capitalise on peak shopping times, but it risks alienating cost-sensitive customers. 3. Data-Driven Personalisation: Retailers track browsing history, search habits, and location to offer tailored discounts. For example, customers near stores with excess stock might see steeper markdowns. However, this raises privacy concerns among shoppers. 4. Membership-Exclusive Discounts: Programmes like Amazon Prime offer special deals to members, encouraging loyalty and repeat purchases. While effective for retaining customers, this approach can limit access for casual shoppers, potentially reducing overall sales. These tactics can provide significant advantages to businesses, such as improved inventory management and the ability to optimise pricing in real time. However, they come with risks, including shopper frustration over frequent price changes and perceived unfairness. Retailers should ensure their Black Friday pricing strategies prioritise transparency and customer trust. Source: https://lnkd.in/gbZvGY5w #pricingnews #taylorwellspricing #retailpricing #blackfridaysales
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Co-Founder & CEO, GoKwik | Building for everything DTC eCommerce | Scaling 10K+ brands globally
Black Friday taking over India as well? 🤯 For the uninitiated, BFCM starts today and ends on Monday - usually the last weekend of November. And India has cracked the code to it, making BFCM a massive sale period for both shoppers and brands. Yesterday thanksgiving, November 28th, 2024, brands in our network saw the highest GMV in the past 10 days. 📈 A period traditionally marked by a post-festive dip has transformed into one of the biggest shopping moments of the season. And here’s the kicker: Even Amazon has joined the wave, launching its first-ever Black Friday sale in India. (BFS primary was done by D2C folks after Big Billion Day etc to give people another reason to shop) Brands have understood the shopper sentiment, what kinds of deals motivate them. This backed by stable tech, superior experience across websites is making shoppers trust D2C more, and shop more. Excited to see how the weekend plays out! :)
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This Black Friday, retailers are adopting various pricing tactics to maximise sales. Dynamic and surge pricing are at the forefront, allowing businesses to adjust prices based on demand, competition, and customer data. Here are the key strategies being used: 1. Dynamic Pricing: Prices change regularly, going up or down based on factors like demand and competitor prices. This helps retailers stay competitive but can confuse shoppers who struggle to identify the right time to buy. 2. Surge Pricing: Prices spike during high-demand periods with limited stock. Retailers use this to capitalise on peak shopping times, but it risks alienating cost-sensitive customers. 3. Data-Driven Personalisation: Retailers track browsing history, search habits, and location to offer tailored discounts. For example, customers near stores with excess stock might see steeper markdowns. However, this raises privacy concerns among shoppers. 4. Membership-Exclusive Discounts: Programmes like Amazon Prime offer special deals to members, encouraging loyalty and repeat purchases. While effective for retaining customers, this approach can limit access for casual shoppers, potentially reducing overall sales. These tactics can provide significant advantages to businesses, such as improved inventory management and the ability to optimise pricing in real time. However, they come with risks, including shopper frustration over frequent price changes and perceived unfairness. Retailers should ensure their Black Friday pricing strategies prioritise transparency and customer trust. Source: https://lnkd.in/gbZvGY5w #pricingnews #taylorwellspricing #retailpricing #blackfridaysales
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Co-Founder @ OCTILLION | Fighting Unhealthy Eating & Skincare
This weekend is shaping up to be a massive moment for eCommerce retailers. In the US, Black Friday to Cyber Monday sales are projected to hit a record $75 billion (Bain & Company). In the UK, PwC forecasts £7.1 billion in sales — another all-time high. But here’s the reality: ↳ Shoppers are increasingly shifting online, hunting for the best deals, while retailers face growing pressure to move stock. Retail giants have already adapted: ↳ Walmart, Amazon, Target, and Macy's launched their Black Friday deals weeks ago, spreading demand across November. ↳ In the UK, players like Argos and John Lewis & Partners also went early, knowing the competition for share of wallet is fiercer than ever. For eCommerce brands, Black Friday isn’t about volume anymore — it’s about balancing traffic, margins, and managing customer expectations in a landscape where the “deal window” keeps expanding. The question is: How are you navigating this? – Did you pull demand forward with pre-sales? – Doubling down on high-margin upsells? – Or strategically holding back discounts to protect profits? With sales starting earlier and shoppers more selective, Black Friday is no longer a sprint — it’s a marathon. What’s your eCommerce play for staying ahead? === /image credits: Financial Times source: https://lnkd.in/en74J-R5
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One-stop Amazon Marketplace Management | $75 million generated for clients in 2023 | On pace for $100 million in 2024!
7 ESSENTIAL STRATEGIES FOR E-COMMERCE SELLERS THIS BLACK FRIDAY! The countdown to Black Friday is on, and the competition is fierce! With U.S. holiday sales expected to exceed $240 billion, it’s time for Amazon and Walmart sellers to seize the moment and stand out. Get Your Store Ready! Test your site speed, create enticing bundles, and optimize your product listings to ensure you’re ready to crush it in the 2024 holiday season. These strategies are designed to help your brand thrive across multiple platforms and drive sustained growth. Let’s make Black Friday 2024 your biggest success yet! #BlackFriday2024 #EcommerceStrategies #BlackFridayDeals #EarlyAccessSales
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Snr Strategy and Insights Manager (Retail) at Google | Mini MBA Management Graduate | 30 Under 30 Winner
Looking back on a busy week for consumers across Australia, some headline numbers that cemented Black Friday as 'bigger than retail' and a clear evolution from a retail moment to a consumer one. 65% of Aussies say they shopped Black Friday deals with 55% saying they made a purchase before the day itself. (Google consumer survey) Total spending across AU was up 4% despite a reduction in volume of 4% showing Aussies were spending more per transaction. Higher value items? Price Inflation? Less generous discounts? (NAB) AU Google Shopping category searches hit all time highs during Black Friday week, indicatively growing 9% vs the 2023 peak. (Google Trends) Airline spending was up 35% YOY. (NAB) Google searches for ‘Black Friday Flights’ were up 41% YOY (peak vs peak). (Google Trends) Suzuki had 10% off cars & Skoda offered $10,000 off a Superb. Key considerations for 2025: Bigger than retail: Competition for consumer spending has no limits during BF/CM sales. This is compounded by a tough economic climate, making non-discretionary deals more attractive. Higher Expectations: The delta between search growth and sales volume growth shows that Aussies are taking more time to consider their purchases and are shopping around for the best deals. Cyber Season: With the majority of retailers going live with deals earlier and consumers looking for BF sales as early as October it's critical to plan the season, not the day. Sources: https://lnkd.in/gCBkf-9Y https://lnkd.in/gW9ZmikS https://lnkd.in/g4sWB9E8
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Black Friday is fast approaching, and once again, U.S. retailers and brands face shoppers who are cautious about spending their hard-earned money. Here are predictions from our Head of Market Insights, Chris Elliott, on what to expect this year!
Black Friday is a hugely busy time for retailers, brands, and analysts alike. I’ve sifted through forecasts and expert opinions on what we’re likely to see in the US this year. Stay tuned for my UK predictions later this week. 🍾 Records to be broken again as shoppers save purchases for Black Friday/Cyber Monday 🍾 Holiday sales are expected to grow just 3% this year as shoppers remain cautious about spending. However, Bain predicts a 5% year-over-year increase in sales from Black Friday to Cyber Monday, driven by deal-hunting consumers. This four-day period will account for 8% of total holiday sales, the highest share since 2019. 🥊 Amazon will continue to fight off rivals 🥊 Amazon is at the top of shoppers' minds when they think of Black Friday. While its share of Prime Day sales, the event it created, has declined over the years, it increased its share of Cyber 5 online sales to 31% last year, up from 27.7% in 2022. While Walmart reported a strong Q3 performance, Amazon is expected to retain at least this market share as deal-seeking shoppers turn to it first. 💸 Shoppers will turn to Buy Now, Pay Later (BNPL) schemes in record numbers 💸 Against this outlook of lower consumer confidence, BNPL spending is expected to rise 11.4% to $18.5bn this holiday season, with Cyber Monday alone reaching a record $993mn. Millennials and Gen Z overwhelmingly make up the users of BNPL, so retailers should prioritize clear, easy-to-use BNPL options, particularly for products/services that target younger shoppers. 💻 Retail Media spending will continue to rise and spread across the season 💻 Retail media spending increased 17% from 2019 to 2023, with more allocated to the weeks before Black Friday. In 2023, only 40% of retail media spending occurred on Black Friday and Cyber Monday, down from 46% in 2019. Ongoing early Black Friday sales are likely to divert retail media spending away from the traditional big shopping days. However, advertisers should consider their strategies, as we’ve seen that Black Friday through Cyber Monday is projected to capture a record share of holiday spending. #BlackFriday #BlackFridayAnalysis #Cyber5Trends #RetailStrategy
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🎄Tips to prepare for the Holiday Season 🎄Conseils pour se préparer à la saison des fêtes The holiday season is almost here, and it’s time to get your Amazon store ready for the busiest shopping period of the year! Here are some key strategies to ensure you maximize your sales and delight your customers: 1. Stock Up Early: Ensure your inventory is well-stocked to meet the increased demand. 2. Leverage Amazon Advertising: Invest in Amazon’s advertising solutions to boost your product visibility. 3. Plan Promotions: Offer special deals, discounts, and bundles to entice shoppers. 4. Monitor Performance: Keep a close eye on your sales performance and adjust your strategies as needed. Use Amazon’s analytics tools to track your progress and make data-driven decisions. By implementing these strategies, you’ll be well-prepared to make the most of the holiday season. Contact us today to unlock the full potential of your brand and make this holiday season your most successful yet!! 🎁 👉 https://lnkd.in/dvK-eqan ---------- La saison des fêtes approche à grands pas, et il est temps de préparer votre boutique Amazon pour la période de shopping la plus chargée de l'année ! Voici quelques stratégies clés pour maximiser vos ventes et ravir vos clients : 1. Faites le plein tôt : Assurez-vous que votre stock est bien approvisionné pour répondre à la demande accrue. 2. Profitez de la publicité Amazon : Investissez dans les solutions publicitaires d'Amazon pour améliorer la visibilité de vos produits. 3. Planifiez des promotions : Proposez des offres spéciales, des réductions et des lots pour attirer les acheteurs. 4. Surveillez les performances : Suivez de près vos performances de vente et ajustez vos stratégies si nécessaire. Utilisez les outils d'analyse d'Amazon pour suivre vos progrès et prendre des décisions basées sur les données. En mettant en œuvre ces stratégies, vous serez bien préparé pour tirer le meilleur parti de la saison des fêtes. Contactez-nous dès aujourd'hui pour libérer tout le potentiel de votre marque et faire de cette saison des fêtes votre plus grand succès ! 🎁 https://lnkd.in/dd65cqtx #AmazonSellers #Ecommerce #HolidaySeason #AmazonAgency #SalesTips #CustomerExperience
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More Than Just Discounts 🛍️ Black Friday has evolved beyond a U.S. shopping tradition—it's now a global retail phenomenon with significant economic, environmental, and consumer behavior implications. In 2023, U.S. Black Friday sales are projected to exceed $9.8 billion, highlighting its growing influence on the global economy. But it's not just major retailers benefiting—research shows sectors like logistics, advertising, and even stock markets experience a ripple effect. For example, Shopify saw a 4.9% rise in stock price this past Black Friday, showing how consumer spending impacts investor confidence. 📈 Countries like the UK, Germany, and Australia are seeing explosive growth in Black Friday sales. In fact, UK shoppers spent £2.5 billion ($3.4 billion) on Black Friday in 2021, and 30% of German consumers plan their shopping around these sales. This global adoption signals a major shift in shopping habits. E-commerce is taking over: Online sales grew 8% year-over-year in 2023, totaling $70.9 billion. Convenience is driving this shift—Amazon alone saw a 165% increase in sales in Italy leading up to Black Friday. 🔥 But with the surge in consumerism comes a pressing concern: environmental impact. In the UK, Black Friday deliveries produced as much greenhouse gas as 435 return flights from London to New York. It's clear we need more sustainable practices in retail. 🌱 As you shop this Black Friday, take a moment to consider not only the deals but also your broader impact. Sustainable choices can make a difference—let's be mindful of our purchases. #BlackFriday #RetailTrends #ConsumerBehavior #Sustainability #Ecommerce #GlobalEconomy #SustainableShopping #GreenEconomy #EconomicImpact
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