William Keggin’s Post

Ground-breaking research technology, Clickscape®, unveils a new approach to measuring media attention in collaboration with Marketreach and WARC. Discover more here: https://bit.ly/3VvvFwO #Clickscape #ConsumerInsights #Innovation #MarketResearch #MRX #Insight #InTheMoment #Media #Collaboration

🌟 Proud to see Flashtalking recognized as a Leader in the Forrester Wave™: Creative Advertising Technologies, Q4 2024! 🌟 Flashtalking continues to innovate with our feed-based creative solutions, offering powerful automation, personalization, and intelligence. We’re transforming the creative advertising space by empowering marketers to deliver more relevant, data-driven ads across formats and channels. Looking forward to the future of creative ad tech! 🎨📊 👉 Download the full report to learn more: Flashtalking Forrester Report #CreativeAdTech #AdvertisingInnovation #Flashtalking #ForresterWave

Excited to share insights from Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp, on why connectivity is crucial for #CleanRooms to turn signal loss into signal gain. Well worth the read if you're looking to future-proof your first party data strategies with Data Collaboration. #DataInsights #Connectivity #MarketingStrategies

Harvard Business Review recently published an article on "How Retailers Became Ad Platforms," by Sebastian Gabel, Artem Timoshenko and Duncan Simester. The article explores how retailers are transforming into advertising platforms, leveraging their extensive customer data to create new revenue streams. An important insight from the article: “Developing transparent reporting systems must also be a priority. Retailers need to be able to credibly measure the return on ad spending. This will require building experimentation capabilities into retail-media platforms. Retailers need to be careful not to make the same mistake that large technology companies made in the past when obfuscating ad performance data.” Cyreen's C.A.P. technology helps retailers to fully monetize first-party-data for retail media purposes like online. #Retail #Advertising #AdTech #Marketing #RetailMedia #CustomerData #Innovation #Technology #FirstPartyData #RetailTransformation #BusinessInsights

How can ad strategists move from tedious button-pushing to fulfilling strategic work? 😃 Yesterday at Advertising Week, our CPO Eric Mayhew joined Ben Gilbert, Senior Director of Advertising Innovation at Dealer.com, to share how agencies are using proprietary data and rules-based automation to drive scalable, sustainable performance while saving their teams valuable time. Here are some key takeaways as we approach one of the busiest quarters for ad ops : 🔧 If you have a clear method for executing a task, it's likely automatable. 🛒 Proprietary data sets you apart, and with AI now able to normalize data, there's never been a better time to leverage it for advertising. 🤝 Automation empowers teams to be more human in their day-to-day, strategizing on new channel opportunities and freeing up time for valuable face-to-face relationship building with clients. Stay tuned for a full replay and summary of their session next week! #awnewyork24 #advertisingautomation

Marketers and advertisers left #AWNewYork24 full of fresh thinking and ideas for how we can reach our audiences and hit bigger targets next year. But no strategy or tactic can overcome poor execution. And you cant try new things when your teams are already struggling to keep their heads above water. We addressed this key #adops challenge in our on-stage session, offering specific and proven ways to unlock 90% more time for your execution teams through #automation. Want to check this and ALL the other Advertising Week sessions on demand? We have a limited number of free virtual passes. DM me for details, and here's to better strategies, happier teams and continued growth!

"At Future, we connect advertisers with customers during a critical decision-making time in the buying process, creating strong demand from our clients for measurement and effectiveness solutions that help prove the full-funnel impact of a campaign and provide the insights needed to optimize for the future." Hear more on what Future's Head of U.S. Agency Strategy Ali Dib had to say about the value of offering in-house campaign effectiveness solutions to advertisers in this contributed piece for the #ADClubNY blog. Link here: https://lnkd.in/ejZxmYqb

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝗳𝘁𝗲𝗻 𝘀𝘁𝗮𝗿𝘁𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮 𝗱𝗮𝘁𝗮𝘀𝗲𝘁. 🚀🌟 The real power of data lies not just in its collection, but in its application. Our work with a leading telecom firm exemplifies how deep insights drawn from vast datasets can redefine customer interactions, making them more personalized and impactful. 💭 𝗛𝗼𝘄 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘂𝘀𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝘁𝗼 𝗮𝘀𝗸 𝗯𝗲𝘁𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻? Click the image below for an in-depth look at our data-driven strategy and its impact 👇 #SnowflakeDataCloud #DataEngineering #CaseStudy #Telecommunications #ConsultingServices

“The convergence of #martech and #adtech signals a significant shift in how brands approach #customerengagement, combining the best of both disciplines to deliver #unifiedexperiences.” This is just one of the observations made by Acxiom’s VP Head of Consulting, Jess Simpson, on the #customerexperience and technology’s role in it. Whether it be in-store, on the road, or in transit, #consumers expect their needs to be met and their experiences to be seamless. Read more about martech and adtech’s impact on this here:

🚀 7 hours, 11 interactions (touchpoints), 4 different platforms or locations—that’s all it takes to build trust and grow your business! Learn how in our latest blog post: https://hubs.la/Q02-HKx-0 #CustomerJourney #DigitalMarketing #ZMOT #7114Rule #MarketingStrategy #BuildTrust