Wildstone’s Post

Outsmart OOH, the trade body for the UK Out of Home (OOH) advertising industry, reported a significant growth in OOH revenue for Q1 2024. Revenues reached £292 million, a +16.4% increase from the previous year. Digital Out of Home (DOOH) saw a +22.8% rise, now making up 65% of total OOH revenue. Traditional OOH also grew by +6.2%. Industry experts attribute this growth to increased economic optimism and public activity. The report highlights the sector's resilience and ongoing digital transformation. Read more: https://lnkd.in/d6_WPBFT Download the full report at: https://lnkd.in/dVCCGTwu #OOH #uk #dooh

The UK Out of Home (#OOH) advertising sector saw significant growth in Q2 2024, with total revenue reaching £355 million, marking a 17% year-on-year increase. According to Outsmart OOH, with data compiled by PwC, Digital OOH was a key driver, growing by 21% and making up 66% of total OOH revenue. Classic OOH formats also grew by 11%. This growth underscores the sector's resilience and ongoing digital transformation. The first half of 2024 further strengthened the sector, with total revenue reaching £646 million, a 17% increase from H1 2023. Read more: https://lnkd.in/dpsvjshE #oohadvertising #dooh #MarketingInsights #outsmart

💸 Out of home (OOH) adspend is on the rise and showing no signs of slowing down, according to the Advertising Association and WARC's latest Expenditure Report. 🌟 OOH started 2024 strong with a 16% year-on-year quarterly increase in adspend in Q1, posting its 12th consecutive quarter of growth. Digital OOH (DOOH) grabbed attention with an impressive 23% year-on-year quarterly growth. 📺 Looking ahead, OOH adspend is projected to reach £1.457 billion in 2024, a 12.5% increase from 2023. Of this projected amount, £977.5 million, or 67%, is expected to come from DOOH. 🚀 Thanks to a fantastic start in 2024, the OOH adspend forecast for 2024 has been bumped up by 5.3 percentage points – the largest positive revision across all media channels! OOH’s robust performance is here to stay, and it's really exciting to be along for the ride! Route Research Ltd. #ooh

The latest study by Outsmart OOH in collaboration with PwC reveals that UK Out-of-Home (OOH) advertising revenues reached £355 million in the second quarter of 2024, marking a 17% increase compared to the same period last year. Digital OOH (DOOH) revenue saw a significant growth of 21%, while Classic OOH experienced an 11% rise. Digital's share of the total OOH revenue for Q2 expanded from 64% to 66% year-on-year. It is fantastic to see such strong growth in the OOH sector, especially with digital continuing to lead the way. At Wildstone, we are proud to be part of this momentum by continuously introducing new top-quality outdoor advertising locations to the market as well as upgrading existing classic OOH sites to digital. #OOH #DOOH #OutdoorMediaInfrastructure

According to PWC's report for Outsmart OOH the UK revenue for Out of Home advertising in the first quarter of 2024 reached £292 million, marking a significant growth of +16.4% compared to the same period last year. Digital #OOH grew by +22.8% and its share of revenue in Q1 increased from 61% to 65% year-on-year.   Excellent news for our fast growing industry! Wildstone takes pride in leading the transformation of OOH advertising by digitising outdoor media assets throughout the UK, Europe and beyond.   Click the link in the comments to read the full report. #DOOH #OutdoorMediaInfrastructure #oohadvertising #oohmedia

Top Out-of-Home (OOH) advertising companies, including Clear Channel Outdoor, JCDecaux, Lamar Advertising Company, OUTFRONT Media, and Ströer SE & Co. KGaA, reported solid Q2 2024 growth, with Digital OOH contributing a growing share of their income, according to Solomon Partners' OOH Performance Update. Despite this, companies remain cautious about the latter half of 2024 due to broader economic uncertainties. The shift towards digital formats is expected to continue, with digital revenue potentially reaching 50% of the sector by 2026. Read the summary: https://lnkd.in/dzE5WHUp Download the Solomon Partners report: https://lnkd.in/dumimfuv #OutofHome #OOH #DOOH #ProgrammaticAdvertising #OOHReport #IndustryTrends #AdTech 

These figures from Outsmart OOH show the strong growth for the Out-of-Home industry, another proofpoint that OOH is now the big reach medium that brands need. JCDecaux is continuing to drive the growth of the medium with our recent H1 results showing 29.8% organic growth for JCDecaux UK, with double-digit growth across all environments including transport. Our investment in new digital capabilities, including programmatic, is fuelling growth and bringing new clients to the medium, with programmatic OOH growth of 61% for JCDecaux in H1. Read the full article here: https://okt.to/vKhFxz #results #OOH #Outsmart

The Australian Out of Home (OOH) industry, as reported by the Outdoor Media Association (OMA), saw a 7.96% increase in net media revenue during the first half of 2024, reaching AUD 593 million. This growth is primarily driven by the rise of Digital Out of Home (#DOOH) advertising, which now accounts for 74% of total revenue. With a projected annual compound growth rate of 9% over the next four years, the OOH sector is well-positioned for continued expansion. Read More: https://lnkd.in/du5DkvXw #outofhomeadvertising #dooh #AdvertisingIndustry #outofhome

Out-of-home (OOH) advertising revenue hit a record $2.04 billion in Q3 2024, growing 4.3% year-over-year, according to OAAA. DOOH drove the growth, with Transit and Street Furniture formats seeing strong gains. Key industries, including Automotive and Retail, posted double-digit growth, while political ad spending surged. Major brands like McDonald’s and Apple increased their OOH investments significantly. Read more: https://lnkd.in/gZ5x9khc #OutOfHome #OOHAdvertising #MarketingInsights #DOOH #AdTech #ProgrammaticAdvertising

The World Out of Home Organization has released the 2024 Global Expenditure Survey! Results show that the OOH market is experiencing robust growth, driven by the increased adoption of digital formats. Here are some key figures from the report: 🌐 Global OOH spend reached $41.9 billion USD in 2023, representing 5.2% of global Adex, and is forecast to hit $45.3 billion USD in 2024. 🌐 DOOH expenditure climbed to $16.7 billion USD, accounting for almost 37% of all OOH revenues, with Europe leading at 39.2%. 🌐 Programmatically traded DOOH spend reached $1.2 billion USD globally, making up 8.1% of total DOOH revenues. 📈 #OOH #DOOH #Advertising #Marketing #DigitalTransformation #GlobalTrends