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Hangar 75 | IDEATE∞ Engine | Bold Ideas and Big Impact

Following on from my recent article on Forbes overlaying micro-impacts on product/service portfolios, I was asked for some guidance on how large larger brands should look to improve the performance of their product and service portfolio, to achieve dual outcomes - Increased shareholder value combined with verifiable societal value (Mapped to the UN Sustainable Development Goals). I have based everything below on a 10-20 product/service portfolio running across multiple territories, and assuming a mixed audience of customers, internal employees, prospects, suppliers, and investors. I typically build the approach around 5 key work streams: Amplify, Adapt, Invent, and Terminate. Amplify: Enhance and expand what’s already working. Teams often assume or are pushed towards inventing something new. Start by understanding what products and services are giving a verifiable positive financial and societal return, then look to amplify these initiatives. Small, incremental programs of activity that extend reach drive greater financial and societal gains. Build synergistic partnerships with brands, non-profits, etc., to extend reach and broaden impact. Adapt: Adapt current products and services to better align with SDGs. Look at adapting the existing product and service portfolio. Think of fine-tuning, which might involve slight modification or consolidation of entire products or features and functions to ensure that they are tightly aligned with measurable financial and societal outcomes. Terminate: Discontinue products, services, features, and functions that no longer deliver value. Terminating underperforming offerings helps refocus resources on high-impact areas and reduces cost and distraction. This ensures that your portfolio remains dynamic and aligned with both financial goals and societal impacts. Invent: Develop new solutions or extend successful ones. Invention drives innovation and growth. Whether it’s something entirely new or an extension of what’s already working, invention allows you to explore new markets and address emerging needs effectively. Be mindful that invention should be about rapid experimentation and modification that is aligned explicitly to the desired financial and societal outcomes. How long should you spend doing this? • Review Phase: You should allocate no more than 20 days to review a product/service portfolio of 10-20 products. • Visualization Phase: Spend 20 days visualizing recommended actions. • Roadmap Buildout: Allocated 10 days, giving you a fully defined product and service roadmap aligned with verifiable societal outcomes (SDG mapped) and measurable financial outcomes. This approach is a starting point and can be scaled up or down. #CorporateStrategy #SustainableBusiness #ExecutiveLeadership #PortfolioManagement #SocialImpact #productdevelopment

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