Following on from my recent article on Forbes overlaying micro-impacts on product/service portfolios, I was asked for some guidance on how large larger brands should look to improve the performance of their product and service portfolio, to achieve dual outcomes - Increased shareholder value combined with verifiable societal value (Mapped to the UN Sustainable Development Goals). I have based everything below on a 10-20 product/service portfolio running across multiple territories, and assuming a mixed audience of customers, internal employees, prospects, suppliers, and investors. I typically build the approach around 5 key work streams: Amplify, Adapt, Invent, and Terminate. Amplify: Enhance and expand what’s already working. Teams often assume or are pushed towards inventing something new. Start by understanding what products and services are giving a verifiable positive financial and societal return, then look to amplify these initiatives. Small, incremental programs of activity that extend reach drive greater financial and societal gains. Build synergistic partnerships with brands, non-profits, etc., to extend reach and broaden impact. Adapt: Adapt current products and services to better align with SDGs. Look at adapting the existing product and service portfolio. Think of fine-tuning, which might involve slight modification or consolidation of entire products or features and functions to ensure that they are tightly aligned with measurable financial and societal outcomes. Terminate: Discontinue products, services, features, and functions that no longer deliver value. Terminating underperforming offerings helps refocus resources on high-impact areas and reduces cost and distraction. This ensures that your portfolio remains dynamic and aligned with both financial goals and societal impacts. Invent: Develop new solutions or extend successful ones. Invention drives innovation and growth. Whether it’s something entirely new or an extension of what’s already working, invention allows you to explore new markets and address emerging needs effectively. Be mindful that invention should be about rapid experimentation and modification that is aligned explicitly to the desired financial and societal outcomes. How long should you spend doing this? • Review Phase: You should allocate no more than 20 days to review a product/service portfolio of 10-20 products. • Visualization Phase: Spend 20 days visualizing recommended actions. • Roadmap Buildout: Allocated 10 days, giving you a fully defined product and service roadmap aligned with verifiable societal outcomes (SDG mapped) and measurable financial outcomes. This approach is a starting point and can be scaled up or down. #CorporateStrategy #SustainableBusiness #ExecutiveLeadership #PortfolioManagement #SocialImpact #productdevelopment
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Having observed many privacy-relevant innovations in Germany, establishing #trust might be one of the hardest innovation challenges to overcome there in sectors like healthcare and education. Gets to show how important it is to start with the aspirations of your audience first and understand what they need to see in your solution before they consider engaging with it.
What’s a great solution to a desire or problem if not one that your audience naturally wants to engage with? Before even getting to the point of presenting the qualities of their solution, innovators need to convince potential adopters, investors and other makers that it’s worth seriously exploring it. Everyone crucial to innovation success needs to be (1) aware of a solution in the first place, (2) see an incentive to invest time or money and (3) have trust that the solution delivers value without doing harm. That’s why thinking about innovation success from an engagement perspective is just as important as looking at the success factors for providing the solution: desirability, viability and feasibility. If you want to know more about how we relate the engagement and solution aspects of innovation success and how we generate meaningful innovation objectives from their combination, check out this article: https://lnkd.in/eWbz_ACB #LeanStartup #ProductDiscovery #DesignThinking #ProductManagement #Innovation
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“Innovation” is one of those “big” words beginning with “l” that is hard to define (see also: “insight”, “idea”, “impact”)… …So I’m going to offer a way to break it down in a way that’s hopefully helpful for corporate product innovators… Where do we start with product innovation when we can’t even agree a definition for the word itself? Well I think you start at THE END and here’s why: “The end” in corporate product innovation is the growth you will drive for your business. So it’s worth starting by defining the SOURCE OF GROWTH you hope to tap with your innovation. Over 20 years developing products and brands I’ve come to see this in the following 3 buckets: Are you aiming for: 👉BRAND GROWTH sourced from competitor market share. 👉MARKET (or CATEGORY) GROWTH sourced from new consumer behaviour (more penetration, more consumption or more spend per purchase). 👉FUTURE GROWTH sourced by creating a new market or business model. If you know what you’re aiming for you have a chance of hitting it. 🎯 It always amazes me how few businesses are clear on this before embarking on innovation projects. And it’s a crucial distinction because your approach should be completely different for each… 👉Stealing share requires competitor differentiation and understanding of short-term market trends and drivers. 👉Changing behaviour requires a deeper understanding of behavioural science, customer needs and format design. 👉Creating new markets requires long term foresight strategy, expert insights and breakthrough innovation approaches. So my advice dear innovators is: before you begin on your growth journey, try to articulate where the growth will actually come from and which of these 3 different approaches to #productinnovation you need.👍 How do you classify innovation before you start building? What have I missed? #corporateinnovation #creativity #growth #productdevelopment INNOVATION LEAP (PS: I’m Warren and I help businesses take creative leaps in their growth. Follow me for more #pinkpostit provocations in your feed 👍😊) Dr Nick Coates Dr Nicki Morley Dipl.-Ing. Lars Behrendt Dr. Nils Jeners Bianca Cawthorne Gerben Peters Lizzie Carr Søren Lethin Alex M H Smith
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I’m thrilled to share a new chapter in my professional journey: we've created Bluemorrow—a future business builder created to drive growth with global leaders. Throughout my career, I’ve had the privilege of working with pioneering organizations like Siemens, AB InBev, Mondelēz International, the EIT Digital, and adidas to explore what the future holds. I’ve spent years navigating both sides of the business spectrum—from building foresight capabilities, detecting future opportunities and building innovation portfolios for industry giants to launching new ventures from scratch. Along the way, I noticed a fundamental and critical gap: long strategy slide decks and trend reports that rarely lead to tangible outcomes, as well as fragmented venture initiatives that lack strategic direction. Neither of these alone solve the real challenge companies face today. That’s what inspired us to launch Bluemorrow. We created a new approach—one that combines strategic foresight, innovation consulting, and venture building into a future-centric approach that’s designed to help companies expand their horizons while driving real growth. To dive deeper into our thinking, check out my first article on this holistic concept of future-centricity. It explores how foresight, innovation, and venture building work together to unlock sustainable growth for organizations. Join us on this journey by following Bluemorrow and visit our website for more on how we’re shaping the future. Here’s to new horizons, a bluer planet, and growth patterns that are built to last! 💫 #NewHorizons #FutureBusinessBuilder #StrategicForesight #Innovation #VentureBuilding #GrowthMindset Willem JH Boijens, Marc Makowski, Serhiy Kalinovsky, Nicolas Reinke, Benedikt Glatzl, Johan Enstrom, Gary Gasbarri, Frank Kumli, Katharina Hölzle, Frank Ernst, Franz Menzl,
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Good day LinkedIn Friends & Fam, Stay tuned for what has become my popular post series since I've started sharing on this platform... & here we go! ✅ Let's explore another debate: innovation vs. optimization! Which one should we prioritize? 🤔 🔹 Innovation: Focuses on creating new ideas, products, and processes. It drives growth by opening up new markets and opportunities. Embracing innovation means staying ahead of the competition and constantly evolving to meet changing demands. However, it requires a willingness to take risks and invest in experimentation, which can be resource-intensive. 🔸 Optimization: Concentrates on improving existing systems and processes. It enhances efficiency, reduces costs, and maximizes the value of current resources. Optimization is about fine-tuning what you already have to achieve the best possible performance. While it can lead to significant short-term gains, relying solely on optimization may limit long-term growth and adaptability. Bottom line? 👉 Choose innovation to explore new horizons, stay competitive, and drive substantial growth. It’s essential for businesses looking to disrupt markets and lead in their industry. 👉 Opt for optimization to enhance efficiency, reduce waste, and maximize current resources. It’s ideal for organizations aiming to improve their operations and achieve steady, incremental improvements. Let's strike a balance between innovation and optimization to sustain success and growth! #Innovation #Optimization #BusinessGrowth #Efficiency #StrategicDevelopment #CompetitiveEdge #SustainableSuccess #CreativeLeadership #ProcessImprovement #InnovativeThinking #OperationalExcellence #ContinuousImprovement #BusinessInnovation #EfficiencyMatters #InnovationStrategy #PerformanceOptimization #LeanThinking
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Why should thinking small 🤏 be your next big strategy 💡 in product innovation? In an era where 'bigger is better' 🎆 dominates headlines, there's a powerful, counterintuitive approach waiting to be leveraged by savvy innovators 🕵️♂️ and strategists 🎯: thinking small 🧐. It's time we shift our focus from grandiose, over-ambitious projects to the subtle art of scaling down 📉. The essence of innovation isn't always found in expanding horizons 🌐 but rather in refining and honing in on the specific, often overlooked niches that serve as the bedrock for sustainable growth 🌱 and differentiation. By concentrating on these areas, companies 🏢 can uncover unique opportunities for innovation that are shielded from the typical market noise and competition 🤺. In conclusion, embracing a 'think small' mindset 🧠 could very well be the catalyst that propels your product or service into uncharted territories of success 🚀. It invites a closer examination of what truly matters to your audience, allowing for more meaningful, impactful innovations that resonate on a personal level 🎯. Let's champion the nuances of our industries and make 'thinking small' the next big thing 🌟. Your thoughts 🤔? #innovation #productdevelopment #productinnovation #innovationstrategy ---------------------------------- Want to learn more? We help companies accelerate innovation through strategy, engineering, and financial services. Check us out Catalytic Consulting, Inc The intersection of strategy and engineering: A new paradigm for product development
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Transforming Challenges into Solutions: Introducing the AIM-PRO Framework In every organization, challenges are a constant. But what if we viewed each challenge not as an obstacle but as a gateway to innovation? After working with countless teams, I realized that many obstacles come down to missing structure in our problem-solving approach. So, we developed a framework to bridge that gap: the AIM-PRO Framework. What is AIM-PRO? It’s a strategic approach that guides teams through six phases—Assess, Innovate, Map, Pilot, Review, Optimize—to turn complex challenges into actionable, scalable solutions. Here’s how it works: 1. Assess – Get to the root of the problem. Ask why until you reach the core. 2. Innovate – Brainstorm bold ideas without restrictions, then evaluate for feasibility. 3. Map – Turn ideas into an actionable plan with defined metrics for success. 4. Pilot – Test on a small scale to gather real-time feedback and insights. 5. Review – Analyze results, refine, and learn from the pilot phase. 6. Optimize – Roll out and continuously improve the solution to keep it relevant. The beauty of AIM-PRO is in its adaptability—it’s a toolkit that doesn’t just solve problems but builds a culture where every challenge becomes an opportunity for growth. Imagine if each team in your organization used AIM-PRO to tackle their toughest problems. What kind of breakthroughs could you unlock? Ready to transform obstacles into opportunities? Let’s AIM-PRO your next big challenge. 🚀 #Innovation #Leadership #ProblemSolving #GrowthMindset #Frameworks
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Greetings, esteemed connections! Today, I propose we delve into an engaging conversation on a topic that’s at the core of our fast-paced, constantly changing business world - #InnovationFrameworks. Innovation isn't merely a random burst of ingenuity. It's a strategic process that can be structured, cultivated, and refined. The adoption of robust innovation frameworks fosters a culture of calculated risk-taking, sparking creative thinking, and promoting sustainable growth. Reflect for a minute: - Are you harnessing the transformative powers of innovation? - Is your organization agile enough to pivot in response to emerging trends and technologies? If you're uncertain, your response may lie in Innovation Frameworks. ☆ What Are Innovation Frameworks? Simply put, these are deliberate structures put in place to nurture, streamline, manage, and measure innovative processes. They provide a systematic approach to stimulate creative problem-solving, fostering a culture of continuous adaptability. ☆ Why Are They Vital? Innovation frameworks come with the potential to: • Drive Engagement: Ambiguity can stifle innovation. Frameworks guide your team through the innovation journey, thus enhancing their engagement. • Promote Collaboration: Frameworks unite different divisions towards common objectives. • Enhance Efficiency: By introducing systematic processes, they reduce wastage of resources. • Measure Impact: Progress that is tracked can be improved. They provide clear metrics to gauge success. ☆ Approaches to Innovation Frameworks Generally, there are three broad categories: 1. Closed Innovation: In this traditional approach, the company solely relies on internal resources for innovation. 2. Open Innovation: Here, external partners, such as customers, vendors, or academia, are invited to contribute to the innovation process. 3. Hybrid Innovation: A blend of both closed and open approaches, leading to a broader, more extensive innovation spectrum. To conclude, the ever-evolving business landscape requires us not just to react, but to be proactive. The right innovation framework, tailored to your organization's unique needs, can be a game-changer. Remember, #Innovation isn't about revolutionizing the world overnight. It's about building a fertile ground where new ideas can sprout, grow, and thrive. Innovation is incremental. It's a marathon, not a sprint. I invite your thoughts and experiences on implementing innovation frameworks in your organization - the challenges faced, the successes garnered, and the lessons learned. Let's engage! #Innobee #BusinessInnovation #ContinuousImprovement #GrowthMindset
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🍾 A simplified way to successfully drive transformation and change has emerged A few months ago, Per Karlsson, Thomas Sundberg (in the picture), Markus Jurstrand, and Saurav Majumder ☎ reached out and asked for Expresso Group AB's and my support to 🎁 package their 🚀 startup, Resolvr's very first application – a revolutionary SaaS product simplifying business transformation and change management – and make it ready to conquer the world. 👊 I put together a hand-picked team to provide the platform needed to establish and grow a global SaaS brand and business. Besides the brand strategy developed by myself, I also engaged Clearpath Consultancy Ltd. to develop the tone of voice, GO MO Group for digital audit and go-to-market analysis, Louise Jansson to develop the visual design, TakeOff to provide animations and videos, and Linda Filippa Vikström to moderate the event. Kudos also to Mynewsdesk, who quickly made it possible for us to publish a very first press release. Thursday 29th of Feb was D-day for the global launch of… Zimplicit – an application and tool enabling transformations and change initiatives to achieve wanted outcomes by: 👉 At any given time, shows WHERE an organization stands in the change journey 🎯 Clear goals, risks, and metrics to steer towards achieving set objectives and wanted outcomes ✨ Clear activity streams for each group of employees whose engagement and contribution are crucial to achieving set goals 🤗 A Companion - a sidebar in the browser - that clearly shows the entire change journey and the steps towards the goal, tailored for each group of employees ❗ I know that many of you in my network on LinkedIn are business leaders, constantly being challenged with driving change. To get some inspiration about the revolutionary tools available out there to facilitate change - book a demo of Zimplicit! Link in comment.
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Ready to supercharge your innovation game for 10x returns? 🚀 4 must-have metrics to track your innovation ROI: 1. Revenue potential 💵 2. Innovation risk ⚠️ 3. Cash spent on testing 💸 4. Time spent on testing ⏱️ These are game-changers for sussing out the success of innovation projects. Here’s why they’re crucial: - Revenue potential: Shows the money you could make. Simple as that. - Innovation risk: Measures how confident you can be. The more you test and prove stuff, the lower the risk. - Cash and time spent on testing: Keeps tabs on what you're putting in so you don't go overboard on unproven ideas. But here's the kicker: Don’t just focus on these metrics for single projects – look at your whole innovation portfolio. Why? Innovation’s all about making loads of small bets. Most won’t work out, but the few winners should hit it big. The goal: 10x your returns over time. This mindset can totally flip how your org does innovation. It boosts agility, pushes experimentation, and leads to more wins. How’s your org measuring innovation success? Still stuck in the “one project at a time” rut? Drop your thoughts and experiences below! 👇 #InnovationMetrics #ROIMeasurement #BusinessInnovation
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🚀 From Silos to Synergy: The Magic of Cross-Industry Innovation 🚀 Looking back, I have discovered something remarkable: Breakthrough innovations often spark when we dare to cross industry lines. It's in these unexpected intersections where I have found my most valuable insights and transformative ideas. Three pivotal transitions that forever changed my approach: 1️⃣ Food to Pharma: The food industry taught me to dance between speed and quality. But pharma? That is where I learned that precision isn't negotiable - it is vital. Every measurement, every process, every detail matters. This shift showed me that whether we are producing someone's dinner or their life-saving medicine, we're not just following protocols - we are holding people's trust in our hands. 2️⃣ Manufacturing to Consulting: Manufacturing gave me an engineer's eye - seeing how tiny adjustments ripple through entire systems. When I stepped into consulting, this practical wisdom became my secret weapon. Instead of just crunching numbers, I could spot the human stories behind the data, helping clients build solutions that worked in the real world, not just on paper. 3️⃣ Start-up to Corporate: Start-ups taught me to thrive in chaos - limited resources, constant pivots, and problems that needed solving yesterday. Bringing this mindset back to corporate life? Game-changer. I discovered that even the largest organizations can move with start-up speed when you know how to spark that entrepreneurial fire within established teams. ✨ The Big Reality: Every industry speaks its own language, but innovation speaks all of them. When we step outside our familiar territory, we don't just find new solutions - we discover entirely new ways of seeing problems. What's your cross-industry story? Have you ever taken an insight from one field and watched it transform another? Let's explore these intersections together. Sometimes the best innovations are hiding in plain sight - just in a different industry. #InnovationMindset #CrossIndustryLearning #ProfessionalGrowth #LeadershipLessons #BusinessInnovation #ChangeManagement #FutureOfWork
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