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Revenue Operator | GTM Leader | Sales & Marketing Strategist. Expertise in B2B/DTC channel optimization, branding, CPG analytics, profit efficiency, and team building (4x Dad). Proven execution skills (tactics, not kids)

Target didn't just miss on revenue and earnings (20%!)- this was standing in the batters box and flailing wildly at a ball 3 feet off the plate. When you permanently lower prices on 10,000 items (including staples like diapers, bread, and milk), increase same store foot traffic by 2.4% YoY, and still have same store declines of 1.9% - all while your biggest rival, WalMart RAISES their quarterly and annual revenue forecast the day before - retailers and brands would be near criminally negligent not to take notice. Even front running the Holiday sale didn't help. Other take aways for brands to consider: ➡ Forecasting - Target now expects fourth-quarter comparable sales to be approximately flat. ➡ Consumer Demand- lingering softness in discretionary categories / deceleration in discretionary demand ➡ Consumer Strategy- Target offered discounts after hearing from shoppers about “the importance of value and affordability" ➡ Category growth: Customers gravitated toward food and everyday essentials during the quarter, along with beauty items (Comparable sales in beauty grew more than 6%). Two other categories, food & beverage and essentials, posted low single-digit gains compared with the year-ago period. Other Key take aways: ➡ Groceries account for about 60% of Walmart’s U.S. business but only about 23% of Target’s. ➡ "The retailer is contending with savvy and selective shoppers who aren’t willing to buy until the price is right....Consumers have become increasingly resourceful and strategic on how they shop” - TGT Chief Commercial Officer For as long as I can remember, if you're an emerging CPG company getting into Target was the holy grail. The collab with ULTA expanded the Heath and Beauty category and the "Target Shopper" embodied who brands catered to. That strategy appears to have holes - and you can bet when your share price drops by 20% while margins reduced across the board, category buyers will be extra diligent, selective and demanding with their assortments. Unit Velocity and high margin items will carry a premium. The other take away - and this is just my opinion - consumer fatigue has set in and demand is tapering off. I've written about Care Free Carrie and Anxious Anne in recent posts, as well as consumer debt being at an all time high. With Target forecasting a flat Holiday season YoY, brands and retailers need to be prepared and not wait too long to discount. This will be a holiday season driven by bargains.... and there is nothing AI can do about it. Where do you see holiday spending trending this year? #cpg #retail #branding #RetailTrends #ConsumerBehavior #RetailStrategy #ConsumerInsights #EmergingCPG #ConsumerDemand #InflationImpact #HolidayShopping #BrandStrategy #CPGTrends #MarketingInsights #SalesAndMarketing #CategoryGrowth

Target shares plunge 20% after discounter cuts forecast, posts biggest earnings miss in two years

Target shares plunge 20% after discounter cuts forecast, posts biggest earnings miss in two years

cnbc.com

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