Whippet Digital’s Post

You’ll never know what content works — and why — unless you regularly track and evaluate its metrics against your business goals. However, just as content performance doesn’t remain static, best measurement practices, definitions, and tools don’t either. In this mad world of measurement musical chairs, your best defence is to stay on top of the latest terms and how to apply them. To help, Jodi’s compiled 27 critical definitions and simple explanations of how they may fit into your content’s performance strategy. Read on: https://lnkd.in/gUveyDz5 #contentmarketing #performancemeasurement #contentstrategy

You’ll never know what content works — and why — unless you regularly track and evaluate its metrics against your business goals. However, just as content performance doesn’t remain static, best measurement practices, definitions, and tools don’t either. In this mad world of measurement musical chairs, your best defence is to stay on top of the latest terms and how to apply them. To help, Jodi’s compiled 27 critical definitions and simple explanations of how they may fit into your content’s performance strategy. Read on: https://lnkd.in/gBNYaX5x #contentmarketing #performancemeasurement #contentstrategy

You’ll never know what content works — and why — unless you regularly track and evaluate its metrics against your business goals. However, just as content performance doesn’t remain static, best measurement practices, definitions, and tools don’t either. In this mad world of measurement musical chairs, your best defence is to stay on top of the latest terms and how to apply them. To help, Jodi’s compiled 27 critical definitions and simple explanations of how they may fit into your content’s performance strategy. Read on: https://lnkd.in/gA99tHMP #contentmarketing #performancemeasurement #contentstrategy

You’ll never know what content works — and why — unless you regularly track and evaluate its metrics against your business goals. However, just as content performance doesn’t remain static, best measurement practices, definitions, and tools don’t either. In this mad world of measurement musical chairs, your best defence is to stay on top of the latest terms and how to apply them. To help, Jodi’s compiled 27 critical definitions and simple explanations of how they may fit into your content’s performance strategy. Read on: https://lnkd.in/gzSbZ44k #contentmarketing #performancemeasurement #contentstrategy

Day 83/100 [“Creative Concoction”] My favorite things to create are usually a blend of different “types”. Taking a couple things that are pretty great on their own, and finding a way to bring them together in a “new” presentation. But it’s not as simple as just taking two great things and slapping them together.  I LOVE movies and music, but musicals… not for me.  (They’re just strange! People, often complete strangers, breaking out in perfectly choreographed dance while harmonizing some point of emphasis to the dialogue.. weird.) To me at least, I liken this curation process to something of a recipe. Taking some ingredients, sourced from different places, and bringing them together in a new “completed” product. Or maybe it’s because I haven’t eaten yet today and I’m hungry. Either way, it seems to work as a visual. When making our “creative concoction”, the goal is never just to “mix” things together, but to create a product that’s better than the sum of its parts. In the same way, I find that I’m certainly drawn to creative pieces (content, entertainment, etc.), that finds a way to do this for some purpose. And why am I rambling about “concoctions” , recipes and creative curation? Because I think it’s the best way to do marketing! If you’re sharing something that you care about, something that has inherent value.. I think the “packaging” and delivery deserve some thought and attention. So instead of just sharing something that may be a bit too “on the nose”, try adding some other aspects of what you enjoy in how you present it! Or don’t.. But I will.  And if you’re into that.. Stick around! 100 days of content #marketing #contentcreation #creativecontent

Video content is becoming the fabric of our reality. I will die on that hill. 🤷♂️🤷♂️ But have you ever wondered how the top brands on social create video content that actually stands out? Artlist. The company behind the high-quality video content that brands like Expedia and monday(.)com put out on the regular, Artlist helps brands scale their video operations. Artlist has it all, tailored music libraries, SFX, footage, and templates. 💅💅💅 They’re even responsible for boosting Expedia’s video content efficiency by 20% (read the case study below!!). 20%, in this economy?! Finance and your executive team will love to hear that. Check it out here: https://bit.ly/4aoZDpL #artlistpartner

Three types of hooks seen in content (and ads): 1. Sensory hooks (the ones that make you look/listen): - Movement - Contrast - Music - Color - Scenery/Landscape 2. Emotional hooks (the ones that make you feel): - Humor - Excitement - Nostalgia - Shock - Aspiration 3. Intellectual hooks (the ones that make you think): - Superlatives - Bold claims - Spark curiosity - Relating - Drop-In/Cliffhanger Which type of hook do you use the most in your content? #contentmarketing #marketingtips #socialmedia

As a business owner you can’t be the judge, jury and executioner. Content is subjective and one person's opinion gets lost in the hundreds of millions of potential people seeing the video For example I have spent entire days making a single video - thoroughly engineered to get engagement. And it flopped - 2,000 views max A video that we made in about 10 minutes with catchy music and clever captioning? 2 million views. This is why volume is important. You never know what’s going to hit so you need a lot of shots on goal! #digitalmarketing #viralcontent #kbbmarketing #contentmarketing #socialmediamarketing

You're on the train. Music pumping in your ears, you're intent on focusing on your phone screen, eye contact with your fellow commuters is frowned upon. The sway of the carriage, the staccato 'click-clack' of the wheels on the track are a familiar lullaby to you. But today's a big day and you double-down on staying in the zone. Shuffle to your motivational playlist. A bit of Journey? That'll do it. As your brain puts the brakes on you singing out the chorus, your eyes pass over hundreds of ads on your screen, on the sides of the train. Billboards, posters, videos. During an over-familiar journey, you block out only what your brain deems relevant to you. Now or in the future. Now think back to what stuck in your brain. It's the words that jumped out at you, made you veer from your usual beaten path. They sparked something in your brain, whether that be nostalgia, an idea, a laugh. It's the words that didn't say what everyone else did. Don't follow your competitors - otherwise you can't expect to beat them if you're saying the same thing. Be brave, say something different. #Copywriting #DigitalMarketing

The main reasons you need a creative audit! - You’re unhappy with your creative/content - Having trouble finding creators that “get it!” - You have no idea what to post and when - You’ve only posted 8 times in the last month and 50% of these were “Giveaway posts” FREE audit if any of these pertain to how you’re feeling right now.