WGSN’s Post

What's old is new again. From start-ups tapping into collective memories of the past to legacy brands paying homage to their heritage, nostalgic packaging design is everywhere right now. Here are some key considerations and examples to help your brand authentically navigate this trend.

🌟 ¡Qué onda, gente! Bath & Body Works has found itself in hot water over a holiday candle label that unintentionally echoed KKK hoods. They’ve swiftly pulled the product and apologized, reminding us all why cultural sensitivity is non-negotiable in marketing. Let’s spark a conversation on inclusivity and awareness! Brands need to level up—who’s with us? 🔥💬 #CulturalSensitivity #BrandAccountability #InclusivityMatters #SocialJustice #ConsumerAwareness #RetailNews #Outrage #TrendingNow #HotTakes #SpanglishLife #LatinxCulture #SpeakSpanglish #BilingualVibes #CulturaUnida #CulturalSensitivity #BrandAccountability #InclusivityMatters #SocialJustice #ConsumerAwareness #TrendingNow #Business

🎨 Top Colours in Packaging 🎨 Colours play a crucial role in consumer perception and purchasing decisions. Blue: Conveys trust, reliability, and calmness. Red: Evokes excitement, energy, and urgency. Green: Associated with nature, health, and sustainability. Black: Represents luxury, sophistication, and elegance. White: Signifies purity, simplicity, and cleanliness. Choosing the right colours for your packaging can significantly impact consumer engagement and brand perception. Packaging is more than just a box—it's a vital part of your brand's story. Make sure yours speaks volumes! 📦✨ Find out how we can help you find your consumers #PackagingMatters #ConsumerInsights #BrandIdentity #Sustainability #ColourPsychology

Garant 🤝 BAS ID Read more about the process and thinking behind Garant’s new visual identity in Resumé below!

Greetings LinkedIn Community! 🌟 Thrilled to share an academic exploration into Consumer Behavior through an innovative advertising concept for 'Tata Premium Blue Tea'. This project allowed us to dive into the synergy of user experience, branding, and sensory design in crafting a powerful visual story. Together our team members Priyanka B. Chowdhury, Nishith S, SUYASH ANAND TRIVEDI, and myself Rishika Singh bring to the dais a 'Premium' experience via a static advertisement created by us. #Disclaimer: The said product does not exist as per our knowledge. The brand name 'TATA' has been used for academic purposes only, and as a tribute to Late 'Mr.Ratan Tata ji'. Here’s what we explored: 🌿 Discover Calm with Tata Premium Blue Tea 🌿   - Infuse your day with Blue Serenity- 🍃 Sensory Experience : Tata Premium Blue Tea is more than a beverage—it’s a calming experience. Inspired by the vibrant butterfly pea flower, we designed a serene blue tea moment that visually communicates calmness and wellness. The premium glass jar and elegant packaging make it more than just tea—it’s an immersive experience. ✨ Premium Design: The high-quality glass jar, paired with a minimalist, nature-inspired backdrop, elevates Tata Blue Tea as a luxurious choice, enhancing the consumer’s tea ritual with a sense of exclusivity. 🌿 Lifestyle Appeal: We positioned Tata Blue Tea as the ideal choice for health-conscious consumers who prioritize mindfulness and wellness. Through curated visuals and a natural aesthetic, the product resonates with those seeking calm and relaxation. 💙 Focused Brand Identity: With simplified messaging and clean accents, we emphasized the “Premium” and “Non-Caffeinated” qualities, making the benefits instantly clear. The result is a concise, appealing look that reflects Tata’s commitment to quality and well-being. Through this project, we gained valuable insights into how effective packaging and visual storytelling can shape perception and turn potential “strangers” into loyal consumers. It’s amazing to see how consumer psychology and branding strategies translate into real-world applications, bridging theory with hands-on experience! A special thanks to Dr. Anuj Kapoor Sir for his invaluable guidance and inspiring lectures that enriched our understanding throughout this journey. #TataBlueTea #ConsumerBehavior #PremiumTea #Wellness #Branding #ProductDesign #ConsumerPsychology #TataTea #TeaLovers #Chandrasekaran N

‘Freedom within a framework’: How Virgin Group’s brand boss navigates 40 businesses Determined to lift customer experiences “out of the ordinary”, Virgin Group’s chief brand officer connects the dots between over 40 varied businesses. https://lnkd.in/eUCVmFB3

Green isn’t just a color—it’s a symbol of growth, balance, and renewal. In color theory, green is known for evoking feelings of calm, trust, and connection, making it a powerful choice in branding.  For brands that want to resonate with nature, health, sustainability, or even financial stability, green can trigger emotional and psychological responses that build trust and connection with audiences. From wellness brands to financial services, this hue taps into our instincts for stability and vitality.  When used intentionally, green becomes more than a color—it’s a tool for making your brand feel approachable, balanced, and grounded. Curious about which colors best express your brand’s values? 🌐 Learn more about using color theory to strengthen your brand identity at www.zbrandingbusiness.com 🌟 #ColorTheory #GreenInBranding #BrandPsychology #BrandingTips #VisualBranding #MarketingMagic

Color isn’t just about aesthetics; it’s about communication. When McDonald’s wanted to shift its image towards a healthier, eco-friendly perception, especially in Europe. They did a simple adjustment that visually aligned them with the values of sustainability and health, which was alligned with customers’ expectations. Such a small shift can transform how your brand is perceived—strategic choices make all the difference! But this can work both ways, have a good and a bad outcome. Read the post to learn more. #brand #color #colortheory #visualidentity #mcdonalds

At the start of 2024, I made a resolution to practice mindful consumption. Specifically, I decided not to buy any new clothes until I had worn everything I already owned. This led me to organize my closet—keeping the clothes that made me feel good and letting go of the ones that didn’t. The change was transformative, and it inspired me to write about my experience in a blog titled 'Escaping the Trap: Minimalism as a Counter to Consumerism.' I’ve shared my thoughts on how minimalism can bring clarity and fulfillment. I’d be grateful if you could take a moment to read it and share your insights! #Minimalism #Lifestyle #article #blog #shopping #onlineShopping #Consumer #mindful #ecommercestore #onlineshopping #marketing #socialmedia #motivation #sustainability #education #culture #fashion

In a world weighed down by economic pressures and global concerns, people are finding joy in the small things. This is the era of #AccessorizeEverything. Consumers are turning everyday items into vehicles of self-expression, decorating everything from earbuds to water bottles with charms, bows, and stickers. This hyper-personalization trend is all about finding small moments of levity and fun. Brands have vast opportunities to innovate, creating new product categories and adding touches of frivolity to their marketing. #NewAndNow #TreatCulture #HyperPersonalization