Wes Parker’s Post

By using CSS you can save up to 20% on your Google Shopping CPC bids. Under Google’s CSS, 20% of your bid through Google Ads will go towards paying for the CSS service (Google Merchant Center), and the remainder goes towards your Ads. As an alternative, opting for a third-party CSS could present opportunities for savings. Partnered CSS’s offer the flexibility to negotiate a flat fee or percentage for their service less than that of Google. The actual savings, however, will depend on a number of factors. If you are bidding significantly above the market average, then you may not incur any savings. However, if you bid competitively at a market average, you will see savings. A recent study of CSS partners showed that the average savings that advertisers saw were a decrease in CPCs (by 5.1%) and increase in ROAS (by 8.3%). #ppc #ecommerce

💰 A Simple Change - With Big Cost Saving Implications! Are you using a Comparison Shopping Service for your Google Shopping Ads? If not, you could be missing out on some big savings. In 2018, due to some legal issues around Google owning a monopoly over the Search Shopping Results, a change was put into place where you would see a 20% reduction in CPCs if you switched to a non-Google CSS. Despite this option coming into play 6 years ago, the SERPs are still filled with businesses using Google as their Primary CSS. We wanted to test if there really was any benefit to switching (it's all well and good claiming a 20% reduction - but this is PPC - we need to see results!). 📈 In this case, in a 10 day pre and post switch comparison, we saw a 17% reduction in CPCs! This is similar to the results that we've seen across other clients too (always testing, not blindly making the switch). Are you using a CSS, or are you still running through Google? #google #googleads #ppc #ppcchat #shoppingads

Not checking this could be hurting your accounts! (The optimisation not many speak about...) Google's CPCs are getting out of hand. I think the PPC community can universally agree on at least that much! But one optimisation I haven't seen many people post about is your product CPCs. We've seen Search CPCs increase by as much as 3x in as little as a year! But what about Shopping CPCs? Below is a screenshot of one of my PMax feed-only campaigns. The product prices are all under $100. But my CPCs are as high as 76% of the product price!!! Now I'm not tooooo fussed about high CPCs, as long as the conversions follow. However, in this case, this hasn't happened. In fact, my top 3 highest CPCs didn't convert. So what should you do? ✅ Check the 'Product' section. ✅ Sort your Avg CPC from highest to lowest. ✅ Pause products if CPCs are too high. I've especially found this to be true in PMax campaigns. I've found super high CPCs in almost all my e-comm accounts. So I recommend you check yours too!

Did you know CSS can still save you up to 20% on your Shopping Ads CPCs? Although CSS partners have been around for a while, many advertisers are not taking advantage of them. They were introduced in response to a fine against Google by the EU. When you bid £1 on Google Ads, you pay 20p to Google Merchant Center as a fee and only 80p towards the auction price. With CSS, you don’t pay this 20p to the Merchant Center. Instead, you pay a flat fee for using the CSS, typically £50-100 per month. If you spend £500 per month on shopping or more, you’re paying at least £100 to Google to use the Merchant Center, and you’d be better off moving to a CSS like Shoptimised or Producthero, for example. Not sure if you’re using CSS or not? Search for your ads in Google Shopping and it will either say “by Google” or by the name of a CSS provider. If your ads say “by Google” then you’re not using CSS, and you will benefit by moving towards one. #ppc #ecommerce

Errors when linking Merchant Center accounts with Google Ads API During a specific period from February 19th, 04:00 PST to February 20th, 08:00 PST, developers using Google Ads API v14 encountered an issue linking Merchant Center accounts to Google Ads. This problem caused some requests to return a MutateError.RESOURCE_NOT_FOUND error, and ListMerchantCenterLinks might have missed returning some links with a PENDING status. If you were affected, check for pending link requests during that timeframe. The issue has been resolved, so retry failed calls to complete the linking process. Also, review ListMerchantCenterLinks for any accounts with a PENDING status that might not have been returned previously. For assistance, visit the Google Ads API support page. #PPC #SEA #Ads

Here’s a timeline to help you stay ahead of the upcoming changes in Google Ads: Google Ads is constantly evolving, and some significant updates are on the horizon. Here’s what you need to prepare for: 📅 September 30, 2024: The classic Merchant Center will be discontinued. Make sure you're familiar with Google Merchant Center Next. Note that there are several new terms to get used to—what was previously known as a "Feed" is now referred to as a "Data Source." 📅 October 2024: Enhanced CPC (eCPC) bidding will no longer be supported for new Display and Search campaigns. If you're still using eCPC, it's time to consider switching to alternative bidding strategies or sticking with manual CPC—although it's anyone's guess how long that option will remain available. Plan accordingly to stay ahead of these changes! For More Information: https://lnkd.in/dGYKz-Q #DigitalizedFawad #GoogleAds #Google #PPC #PayPerClick #DigitalMarketing

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Stop Overpaying on Google Shopping: Exceedity® Launches Its Official Google CSS to Deliver 25% More Traffic for 20% Less. We’re proud to announce we are now an Official Google CSS (Comparison Shopping Service)! So, what does this mean for you? ✅ 25% More Traffic: Your products will appear in front of more shoppers on Google Shopping. ✅ 20% Lower Ad Costs: Reduce your cost-per-click (CPC) and get more value from every pound, dollar, or euro you spend. ✅ Greater ROI: Maximise your marketing budget with smarter, more effective campaigns. If you’re tired of overpaying for Google Shopping ads and want to drive more customers to your store, we’re here to help. Get in touch today to see how we can transform your results. #GoogleShopping #CSS #DigitalMarketing #Ecommerce

I remember waking up one morning to see that one of my accounts had already spent £40, and it wasn’t even 8 a.m. yet. Turns out, Google had charged me that amount for a single click on a Display campaign with a daily budget of £20. When I checked the placement report, I found the website where I got charged was down (404). Unfortunately, Google’s monopolistic position allows them to operate on their own terms. With their immense lobbying and legal power, holding them accountable is nearly impossible. Take this Reddit case as an example: OP was charged for something they couldn’t even identify. That’s like going to a restaurant or supermarket and being asked to pay the bill without receiving a detailed receipt showing what each item cost. This is exactly what companies like Google get away with online, often under the guise of respecting privacy rules. So what's the solution in this case? If you find yourself in similar situations, my advice to you is to always use a target CPA. It acts as a constraint, and prevents Google from burning through your budget with random clicks. While not perfect, it’s effective most of the time. In addition, if you’re using portfolio bid strategies, adding a bid cap allows you to enforce your CPC limits (both high and low). Alternatively, manual bidding or max clicks can offer more direct control over CPCs, but they often deliver lower performance compared to smart bidding. What other options do you guys suggest to avoid random spikes in CPCs like the one in this Reddit post? #DigitalMarketing #GoogleAds #SEM #SearchEngineMarketing

So I recently audited an account using maximize conversion value on their brand. They had low brand traffic and slightly varied search terms (e.g., linkedin, linked in, linkedin llc, etc). Here is the interesting part: most CPCs were around €0.15, but some were inexplicably high, around €2.50. The high CPCs seemed to ensure the daily budget was hit, with lower CPCs on some days followed by high CPCs for a day or two, averaging out to the daily budget. There were no competitors in the auction and no logical reason for the CPC difference. It appeared Google Ads was spiking CPCs to make sure it fully spent (and wasted) the budget 😵 If it were my account, I would have liked to do some experiments to confirm this. Have you seen something similar? Let's discuss in the comments. #ppc #googleads