The Wendy's Company’s Post

Marketing, Pr and Branding at Parsons: Sean Choi 🫰 Burger King’s “Moldy Whopper” campaign showcased a Whopper decomposing over 34 days to highlight the removal of artificial preservatives, emphasizing the brand’s commitment to cleaner ingredients. By using an unorthodox visual of food decay, it defied traditional advertising norms, creating a strong emotional reaction and sparking widespread conversation, earning over 8.4 billion media impressions. This bold approach resonated with the growing cultural demand for transparency and authenticity in food. The campaign demonstrated that challenging industry norms with unexpected visuals can captivate audiences, build brand trust, and align with evolving consumer priorities. How far should brands go to meet consumers’ demand for transparency?

🌟 The 10 Most Effective Marketing Campaigns of All Time! 🌟 These iconic campaigns have set the benchmark for creativity, impact, and cultural resonance. From timeless slogans to viral sensations, each one has left an indelible mark on the marketing landscape: 1. Nike's empowering "Just Do It" 2. Dove's groundbreaking "Real Beauty" 3. Absolut Vodka's iconic "The Bottle" 4. California Milk Processor Board's catchy "Got Milk?" 5. Old Spice's hilarious "The Man Your Man Could Smell Like" 6. Metro Trains Melbourne's memorable "Dumb Ways to Die" 7. Coca-Cola's personal "Share a Coke" 8. De Beers' timeless "A Diamond is Forever" 9. Always' empowering "Like a Girl" 10. Apple's visionary "Think Different" These campaigns showcase the power of compelling storytelling, emotional connection, and innovative thinking. They didn't just promote products; they sparked conversations and shaped cultural moments. 💡💥 Let's draw inspiration from these legends and continue creating campaigns that make a difference! 🚀

As a new marketing leader, one of your important tasks is to remember - The perception of the marketing team's work has to be shaped from day 1, and it starts with you. The sad truth is that marketing is often horrible at marketing itself. We are often so focused on promoting our products or services to external audiences that we neglect to communicate our own value and contributions internally.

😎 At PRMR, we leverage marketing strategies that have stood the test of time and consistently drive results. Whether it’s using animals in ads to create an emotional connection or tapping into the power of sensuality to spark curiosity, these approaches have universal appeal. But it’s creativity that truly makes a difference—unique campaigns catch attention, get people talking, and leave a lasting impression. We also understand the power of influence. A well-chosen celebrity endorsement can turn any product into a must-have item, as fans feel connected to their idols through the brand. But what really matters is execution—knowing how and when to use these strategies effectively is the key to success. 👍 At PRMR, we don’t just rely on what works; we innovate. Our expertise combines timeless techniques with fresh ideas, creating powerful campaigns that engage your audience and deliver measurable results. Ready to elevate your brand? Let us craft a marketing strategy that drives real growth. Write to us today!

Why Carpet Bomb Marketing Doesn’t Work We all grew up looking at mass marketing. Coca Cola, McDonalds, Apple. These companies are so omnipresent that it’s almost hard to imagine a world without them. Then we start our company. And we realize that we lack the means of marketing like Coca Cola. We simply don’t have the budget to saturate the market with our message. Carpet bombing your slogan or your logo doesn’t work unless you’re a billion dollar business. It’s also not the way that any of these big brands started out. In fact, I’d bet good money that every big brand you know started by using the same mechanism. They crafted an RSO. A Rock Solid Offer. An offer that directly spoke to their ideal clients. The people they identified as perfect customers for their product or service. Effective marketing hinges on that concept and that concept alone. Are you able to get your RSO in front of the right people?

How Duracell transforms marketing in low-interest categories: Marketing for products that evoke low interest, such as batteries, can seem like a particularly challenging task. Most people don’t spend much time thinking about which batteries they buy until it becomes important. However, Duracell, under the leadership of Chief Marketing Officer Ramon Velutini, demonstrates that even in such a category, it’s possible to create […] The post How Duracell transforms marketing in low-interest categories appeared first on UAMASTER agency blog. http://dlvr.it/TFDq4L

The big challenge of building a good Marketing team is to create the right balance and good chemistry between high-ceiling-low-floor (I will call them the first ones) and high-floor-low-ceiling (I will call them the second ones) people. You obviously need second ones. They will steadily provide something you can count on. They will never shine the brightest as they don't take risks - they don't jump to the clouds with ideas, down-to-earth with both feet on the ground, they will never experiment and never fall on the nose. Maybe even more importantly, they will protect the floor for the first ones. The first ones know to fly high and fall hard. So, if you have the second ones, they will take care to never fall below their floor. But if you ever reach your full potential, it will be because of something that the first one does. They are ready to try, and experiment, they are hungry. To be "good enough" it's not enough for them, they want the Cannes Grand Prix, they want to make you a Fortune 500 brand. Considering those two groups of people are totally different, they should understand each other and respect what the other group provides to them.

The marketing landscape is rapidly evolving, and the brands that will win are the ones that connect on a human level. In our latest blog post, we explore how the shift towards user-defined culture and the demand for trust and transparency are changing the game. Gen Z wants to know everything about the people behind the brand – from daily routines to the creative process. They crave connection, authenticity, and a genuine story. Is your brand ready to meet the expectations of this new breed of consumers? Discover why being more human is key to winning their trust and loyalty. #Marketing #BrandStrategy #GenZ #PR #Grapevine #HumanConnection #Trust #Transparency #FutureOfMarketing

Brand love is dead? Or was it born dead? Manolo Arroyo Global Chief Marketing Officer of Coca Cola: "What we’ve learned in the last 20 years is that although we were increasing the brand love, that increased perception and preference didn’t necessarily translate into actual consumption behavior. That's the famous gap between what consumers say versus what they do. So how do you break up that path? It's very simple. Have your marketers not look into perception, but shift into actual behavior and that is really driving a very different dynamic in the way we plan and execute marketing." 

5 interesting stats to discuss with your peers and team... 1️⃣ Just over half (52%) of CMOs and other senior marketing leaders say they have been successful in proving the value of marketing and receiving credit for helping meet business objectives. 🥈 Additionally, over two in five (42%) CMOs report that, in their business, marketing is viewed as an expense rather than an investment. 🕒 The CMOs surveyed list the CFO as the executive most likely to be sceptical of marketing’s value to the organisation, with 40% listing them among the top three most marketing-sceptical roles. 🧑🧑🧒🧒 CEO (39%) and head of sales (31%) are also among those considered most sceptical of marketing by top marketers themselves. ✋ Around two in five (41%) senior marketing leaders report taking a long-term, holistic approach to communicating marketing’s value. Of those who do use this type of approach, over two-thirds report they are able to prove marketing’s value and get credit for how it contributes to business goals. https://lnkd.in/eJXN5nk4