Wendy Covey’s Post

Transcript

OK, so pulling away from that topic, I would love to hear how you measure podcast success. Ohh, that is a good question. So there's like the legitimate metrics of listens, like people double message. You say, hey I listened here, I want to you know be on or sponsorships. They've gotten things like that. But for me, the when I first started, I wasn't worried about how many people are listening because First off if you're not putting money into ads. And you don't have like a million followers. It's gonna be embarrassing how many people are watching. So don't don't judge yourself too hard when you get 10 lessons on your first episode. For me, it was about I wanted good quality and I wanted to tell my story and build my human side of my personal brand because I was posting a lot of things about like soldering and like how to videos and technical videos, and I wanted people to get to know me. And so I felt like my success came from hey. Like people reaching out be like, Oh my gosh. Like I didn't know this about you, but I I listened to your podcast and like I so relate to this and I get so many messages all the time. Now people telling me like I can't believe you actually talked about that on your podcast. Like there was such a crazy failure. Thank you for normalizing that. Thank you for sharing it with me. Like to me I measure it based off like the impact it has and it it's a bit of a slow burn especially if you're not doing like super click baity stuff then it's it's not going to come immediately but I think there's very different measurables. Somebody who's doing it for a business purpose, So you probably have better insight on that. Mine was more of just like the humanization part of my brand. Yeah, well, I I have insight, but also frustration with the measurement side of things. So we mentioned Buzzsprout earlier. And as the central place where you're uploading your episodes and casting them out, you also get to see quite a few metrics of just how many people are downloading your episodes, you know, so you can look at growth as a show. Itself, as well as how each individual episode is doing, how popular they are. You can look at that from a time horizon like for seven days or first 30 days or just all time. And so that's been helpful to build my editorial calendar to see which material is resonating, which guests should I bring back things like that. You're not doing, you don't know the demographics of the people listening. So that's a little, you know, frustrating. You don't have much information. About them. So then a good strategy is to have a companion blog post, have a subscription mechanism from your website, just some ways to do light lead capture. It won't be as successful as just people listening off of Spotify off of Apple because that's just what people like to do. But at least it's supplemental and you can get an idea of your subscriber base and and maybe interact with them in a focus group type manner to if if you want to dig into what's working and what's.