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Growing online revenue for cannabis & hemp brands with SEO. Posts about the process.

If you're a small CBD brand with little to no online presence, here are the four things you need to focus on: 1. WEBSITE A well-designed website with a functional e-commerce store and email collection installed is the first thing your business needs. Your current in-person customers MUST have a place they can buy from you online. This alone will increase sales. Also, if people ask you about your business -- whether at an event or in everyday conversation -- you will now have a place to send them (that could result in an email signup or sale). Design your website to: → Capture email signups → Drive sales Your website is the foundation for everything. 2. EMAIL It's always easier to get an email signup than a sale. That's why one of the most effective growth strategies is to build an email list, then monetize it. If you have an existing customer list, the FASTEST way to make more revenue is to send emails to these people. Then, the NEXT-FASTEST way to make more money is to build flows that are sent to every new email subscriber you get. 3. SEO Once you have a website that captures emails and drive sales (and feeds your email marketing engine), you need to bring people in to this website at scale. This is what SEO is for. → Ranking for product-related keywords = SALES → Ranking for informational keywords = EMAIL SIGNUPS = SALES 4. SOCIAL MEDIA Once you've claimed your brand's "home base" and have the basic email-SEO customer acquisition and retention in place, it's time to build community. Email and SEO will move revenue numbers in the short term. But the strength of your brand's image and your community is what will allow to continue growing in the long term. This is what Facebook and Instagram are for. Using your email list, push your customers to follow you on social media. Then, begin posting and ENGAGING with your customers when they comment on your posts. Relationships create immense value for your brand, even if it's hard to measure. - Whether you're starting a new brand or taking an established brick-and-mortar brand online, these are the four things you MUST nail down. Your website, email marketing, SEO, and social media are the primary vessels you'll use to reach your customers, drive first orders, and drive repeat orders. Anyone who says you just need one of these things is lying to you. The answer isn't web design OR email OR SEO OR social media. It's all four -- just in the right order.

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