If you're a small CBD brand with little to no online presence, here are the four things you need to focus on: 1. WEBSITE A well-designed website with a functional e-commerce store and email collection installed is the first thing your business needs. Your current in-person customers MUST have a place they can buy from you online. This alone will increase sales. Also, if people ask you about your business -- whether at an event or in everyday conversation -- you will now have a place to send them (that could result in an email signup or sale). Design your website to: → Capture email signups → Drive sales Your website is the foundation for everything. 2. EMAIL It's always easier to get an email signup than a sale. That's why one of the most effective growth strategies is to build an email list, then monetize it. If you have an existing customer list, the FASTEST way to make more revenue is to send emails to these people. Then, the NEXT-FASTEST way to make more money is to build flows that are sent to every new email subscriber you get. 3. SEO Once you have a website that captures emails and drive sales (and feeds your email marketing engine), you need to bring people in to this website at scale. This is what SEO is for. → Ranking for product-related keywords = SALES → Ranking for informational keywords = EMAIL SIGNUPS = SALES 4. SOCIAL MEDIA Once you've claimed your brand's "home base" and have the basic email-SEO customer acquisition and retention in place, it's time to build community. Email and SEO will move revenue numbers in the short term. But the strength of your brand's image and your community is what will allow to continue growing in the long term. This is what Facebook and Instagram are for. Using your email list, push your customers to follow you on social media. Then, begin posting and ENGAGING with your customers when they comment on your posts. Relationships create immense value for your brand, even if it's hard to measure. - Whether you're starting a new brand or taking an established brick-and-mortar brand online, these are the four things you MUST nail down. Your website, email marketing, SEO, and social media are the primary vessels you'll use to reach your customers, drive first orders, and drive repeat orders. Anyone who says you just need one of these things is lying to you. The answer isn't web design OR email OR SEO OR social media. It's all four -- just in the right order.
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The Secret Behind Why They Click 'Buy Now' I was writing an email campaign for a client when I found myself wondering about the emotions behind what drives the reader to click the ‘Buy Now’ button. 💎Have you ever paused mid-scroll to ask yourself, “What just made me click that? “ Some might label that as impulsive buying; I label it as something I do way too often. There's a whole science behind it, and guess what? It's not rocket science, but it sure is fascinating. 💎 Here’s what I discovered: When someone clicks 'Buy Now,' it’s not just because of a colorful button or a fancy font. It’s because something in that message resonated with them personally. A colorful button or fancy font might catch their eye, but it takes more than that to persuade them to accept your offers. 💎Talk About Their Pain Points: Maybe it’s mentioning a dream they're chasing or a solution they've been seeking. All I know is, if the reader clicked the “Buy Now” button, it’s because something got stirred deep down inside. That led me to realize that the emotional hook is everything; whether it's trust, joy, surprise, or anticipation, every click is deeply rooted in emotion. This connection is what makes or breaks a sale. 💎That’s the secret sauce of digital marketing. It's about creating a moment when your audience sees your product not just as a 'nice-to-have' but as a 'can't-live-without.' So, how do you infuse this magic into your sales pages or offers? 💎It starts with truly understanding who's on the other side of that screen. Then, tailor your tone, time your delivery, and pull on their heartstrings. When you hit the right note, that 'Buy Now' button becomes a bridge between their needs and your solutions. And this, my friends, is where the beauty of email marketing shines. It gives us the stage to not just talk to our audience but to talk with them. 💎It’s an opportunity to strike a chord that resonates with their innermost desires and values. Here’s to crafting content that’s less about selling and more about understanding – the kind that makes someone say, “This brand gets me.” Shirley Ann Kelly | Email Campaign Strategist P.S. Wondering how to harness the power of emotional triggers in your own email campaigns? Reach out to me. Let’s explore how to turn casual browsers into committed buyers with emails that not just meet but exceed your audience's expectations.
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https://conversionhero.com Call 5184904601 The thought of merging postal mail with online strategies might seem like a step back in time. However, this blend of old and new could be the secret weapon your marketing toolkit has been missing. When it comes to marketing, the power of tangibility should not be underestimated. In a world saturated with digital advertisements and online noise, physical mail has the ability to cut through the clutter and make a lasting impression. By incorporating postal mail into your marketing campaigns, you can create a tangible connection with your audience that is difficult to achieve through digital channels alone. Consumers are bombarded with countless online advertisements and social media posts every day, making it difficult for any single brand to stand out. However, by incorporating physical mail touchpoints into your marketing strategy, you can enhance brand recall and ensure that your message is remembered. When recipients receive a physical piece of mail from your brand, it creates a moment of pause and reflection. Unlike digital ads that can be easily scrolled past or ignored, physical mail demands attention. It provides an opportunity for your audience to engage with your brand on a deeper level and spend more time considering your message. Email marketing has long been hailed as one of the most effective digital marketing strategies. Its ability to reach a wide audience instantly and deliver personalized messages has made it a staple in many marketers' toolkits. However, when combined with postal mail, email marketing can achieve even greater results. By integrating postal mail with email marketing, you can create a multi-channel campaign that reinforces your message and increases the likelihood of conversion. Personalization has become an essential component of successful marketing campaigns. By leveraging data and analytics, marketers can deliver highly targeted messages that resonate with individual consumers. However, personalization doesn't have to be limited to digital channels; it can also be applied effectively in postal mail campaigns. When merging postal mail with digital strategies, you can harness the power of personalization in new and exciting ways. By leveraging the power of tangibility, personalization, brand recall, and integration with email marketing, you can create a multi-dimensional marketing campaign that stands out in today's crowded marketplace. Don't miss this opportunity. Reach out by calling us or by visiting conversionhero.com For More Information Contact Us At: Conversion Hero 187 Wolf Rd Suite 300 Albany NY 12205-1138 5184904601 Topic: Video about Postal Mail In Albany NY https://lnkd.in/eHs_xhR
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https://conversionhero.com Call 5184904601 The thought of merging postal mail with online strategies might seem like a step back in time. However, this blend of old and new could be the secret weapon your marketing toolkit has been missing. When it comes to marketing, the power of tangibility should not be underestimated. In a world saturated with digital advertisements and online noise, physical mail has the ability to cut through the clutter and make a lasting impression. By incorporating postal mail into your marketing campaigns, you can create a tangible connection with your audience that is difficult to achieve through digital channels alone. Consumers are bombarded with countless online advertisements and social media posts every day, making it difficult for any single brand to stand out. However, by incorporating physical mail touchpoints into your marketing strategy, you can enhance brand recall and ensure that your message is remembered. When recipients receive a physical piece of mail from your brand, it creates a moment of pause and reflection. Unlike digital ads that can be easily scrolled past or ignored, physical mail demands attention. It provides an opportunity for your audience to engage with your brand on a deeper level and spend more time considering your message. Email marketing has long been hailed as one of the most effective digital marketing strategies. Its ability to reach a wide audience instantly and deliver personalized messages has made it a staple in many marketers' toolkits. However, when combined with postal mail, email marketing can achieve even greater results. By integrating postal mail with email marketing, you can create a multi-channel campaign that reinforces your message and increases the likelihood of conversion. Personalization has become an essential component of successful marketing campaigns. By leveraging data and analytics, marketers can deliver highly targeted messages that resonate with individual consumers. However, personalization doesn't have to be limited to digital channels; it can also be applied effectively in postal mail campaigns. When merging postal mail with digital strategies, you can harness the power of personalization in new and exciting ways. By leveraging the power of tangibility, personalization, brand recall, and integration with email marketing, you can create a multi-dimensional marketing campaign that stands out in today's crowded marketplace. Don't miss this opportunity. Reach out by calling us or by visiting conversionhero.com For More Information Contact Us At: Conversion Hero 187 Wolf Rd Suite 300 Albany NY 12205-1138 5184904601 Topic: Video about Postal Mail In Albany NY https://lnkd.in/eHs_xhR
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https://conversionhero.com Call 5184904601 The thought of merging postal mail with online strategies might seem like a step back in time. However, this blend of old and new could be the secret weapon your marketing toolkit has been missing. When it comes to marketing, the power of tangibility should not be underestimated. In a world saturated with digital advertisements and online noise, physical mail has the ability to cut through the clutter and make a lasting impression. By incorporating postal mail into your marketing campaigns, you can create a tangible connection with your audience that is difficult to achieve through digital channels alone. Consumers are bombarded with countless online advertisements and social media posts every day, making it difficult for any single brand to stand out. However, by incorporating physical mail touchpoints into your marketing strategy, you can enhance brand recall and ensure that your message is remembered. When recipients receive a physical piece of mail from your brand, it creates a moment of pause and reflection. Unlike digital ads that can be easily scrolled past or ignored, physical mail demands attention. It provides an opportunity for your audience to engage with your brand on a deeper level and spend more time considering your message. Email marketing has long been hailed as one of the most effective digital marketing strategies. Its ability to reach a wide audience instantly and deliver personalized messages has made it a staple in many marketers' toolkits. However, when combined with postal mail, email marketing can achieve even greater results. By integrating postal mail with email marketing, you can create a multi-channel campaign that reinforces your message and increases the likelihood of conversion. Personalization has become an essential component of successful marketing campaigns. By leveraging data and analytics, marketers can deliver highly targeted messages that resonate with individual consumers. However, personalization doesn't have to be limited to digital channels; it can also be applied effectively in postal mail campaigns. When merging postal mail with digital strategies, you can harness the power of personalization in new and exciting ways. By leveraging the power of tangibility, personalization, brand recall, and integration with email marketing, you can create a multi-dimensional marketing campaign that stands out in today's crowded marketplace. Don't miss this opportunity. Reach out by calling us or by visiting conversionhero.com For More Information Contact Us At: Conversion Hero 187 Wolf Rd Suite 300 Albany NY 12205-1138 5184904601 Topic: Video about Postal Mail In Albany NY https://lnkd.in/eHs_xhR
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https://conversionhero.com Call 5184904601 The thought of merging postal mail with online strategies might seem like a step back in time. However, this blend of old and new could be the secret weapon your marketing toolkit has been missing. When it comes to marketing, the power of tangibility should not be underestimated. In a world saturated with digital advertisements and online noise, physical mail has the ability to cut through the clutter and make a lasting impression. By incorporating postal mail into your marketing campaigns, you can create a tangible connection with your audience that is difficult to achieve through digital channels alone. Consumers are bombarded with countless online advertisements and social media posts every day, making it difficult for any single brand to stand out. However, by incorporating physical mail touchpoints into your marketing strategy, you can enhance brand recall and ensure that your message is remembered. When recipients receive a physical piece of mail from your brand, it creates a moment of pause and reflection. Unlike digital ads that can be easily scrolled past or ignored, physical mail demands attention. It provides an opportunity for your audience to engage with your brand on a deeper level and spend more time considering your message. Email marketing has long been hailed as one of the most effective digital marketing strategies. Its ability to reach a wide audience instantly and deliver personalized messages has made it a staple in many marketers' toolkits. However, when combined with postal mail, email marketing can achieve even greater results. By integrating postal mail with email marketing, you can create a multi-channel campaign that reinforces your message and increases the likelihood of conversion. Personalization has become an essential component of successful marketing campaigns. By leveraging data and analytics, marketers can deliver highly targeted messages that resonate with individual consumers. However, personalization doesn't have to be limited to digital channels; it can also be applied effectively in postal mail campaigns. When merging postal mail with digital strategies, you can harness the power of personalization in new and exciting ways. By leveraging the power of tangibility, personalization, brand recall, and integration with email marketing, you can create a multi-dimensional marketing campaign that stands out in today's crowded marketplace. Don't miss this opportunity. Reach out by calling us or by visiting conversionhero.com For More Information Contact Us At: Conversion Hero 187 Wolf Rd Suite 300 Albany NY 12205-1138 5184904601 Topic: Video about Postal Mail In Albany NY https://lnkd.in/eHs_xhR
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https://conversionhero.com Call 5184904601 The thought of merging postal mail with online strategies might seem like a step back in time. However, this blend of old and new could be the secret weapon your marketing toolkit has been missing. When it comes to marketing, the power of tangibility should not be underestimated. In a world saturated with digital advertisements and online noise, physical mail has the ability to cut through the clutter and make a lasting impression. By incorporating postal mail into your marketing campaigns, you can create a tangible connection with your audience that is difficult to achieve through digital channels alone. Consumers are bombarded with countless online advertisements and social media posts every day, making it difficult for any single brand to stand out. However, by incorporating physical mail touchpoints into your marketing strategy, you can enhance brand recall and ensure that your message is remembered. When recipients receive a physical piece of mail from your brand, it creates a moment of pause and reflection. Unlike digital ads that can be easily scrolled past or ignored, physical mail demands attention. It provides an opportunity for your audience to engage with your brand on a deeper level and spend more time considering your message. Email marketing has long been hailed as one of the most effective digital marketing strategies. Its ability to reach a wide audience instantly and deliver personalized messages has made it a staple in many marketers' toolkits. However, when combined with postal mail, email marketing can achieve even greater results. By integrating postal mail with email marketing, you can create a multi-channel campaign that reinforces your message and increases the likelihood of conversion. Personalization has become an essential component of successful marketing campaigns. By leveraging data and analytics, marketers can deliver highly targeted messages that resonate with individual consumers. However, personalization doesn't have to be limited to digital channels; it can also be applied effectively in postal mail campaigns. When merging postal mail with digital strategies, you can harness the power of personalization in new and exciting ways. By leveraging the power of tangibility, personalization, brand recall, and integration with email marketing, you can create a multi-dimensional marketing campaign that stands out in today's crowded marketplace. Don't miss this opportunity. Reach out by calling us or by visiting conversionhero.com For More Information Contact Us At: Conversion Hero 187 Wolf Rd Suite 300 Albany NY 12205-1138 5184904601 Topic: Video about Postal Mail In Albany NY https://lnkd.in/eHs_xhR
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https://conversionhero.com Call 5184904601 The thought of merging postal mail with online strategies might seem like a step back in time. However, this blend of old and new could be the secret weapon your marketing toolkit has been missing. When it comes to marketing, the power of tangibility should not be underestimated. In a world saturated with digital advertisements and online noise, physical mail has the ability to cut through the clutter and make a lasting impression. By incorporating postal mail into your marketing campaigns, you can create a tangible connection with your audience that is difficult to achieve through digital channels alone. Consumers are bombarded with countless online advertisements and social media posts every day, making it difficult for any single brand to stand out. However, by incorporating physical mail touchpoints into your marketing strategy, you can enhance brand recall and ensure that your message is remembered. When recipients receive a physical piece of mail from your brand, it creates a moment of pause and reflection. Unlike digital ads that can be easily scrolled past or ignored, physical mail demands attention. It provides an opportunity for your audience to engage with your brand on a deeper level and spend more time considering your message. Email marketing has long been hailed as one of the most effective digital marketing strategies. Its ability to reach a wide audience instantly and deliver personalized messages has made it a staple in many marketers' toolkits. However, when combined with postal mail, email marketing can achieve even greater results. By integrating postal mail with email marketing, you can create a multi-channel campaign that reinforces your message and increases the likelihood of conversion. Personalization has become an essential component of successful marketing campaigns. By leveraging data and analytics, marketers can deliver highly targeted messages that resonate with individual consumers. However, personalization doesn't have to be limited to digital channels; it can also be applied effectively in postal mail campaigns. When merging postal mail with digital strategies, you can harness the power of personalization in new and exciting ways. By leveraging the power of tangibility, personalization, brand recall, and integration with email marketing, you can create a multi-dimensional marketing campaign that stands out in today's crowded marketplace. Don't miss this opportunity. Reach out by calling us or by visiting conversionhero.com For More Information Contact Us At: Conversion Hero 187 Wolf Rd Suite 300 Albany NY 12205-1138 5184904601 Topic: Video about Postal Mail In Albany NY https://lnkd.in/eHs_xhR
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