Today’s #WeLeadComms honoree is UK-based Dana Poole, global change and communications pro with a secret superpower: storytelling in tech. In her words: "I’m Dana, and I believe that behind every great tech achievement lies an even greater story. My passion? Telling stories in a way that moves people — whether they’re CIOs and software engineers building the future, or employees navigating the lightning-fast world of AI and automation. "🎩 Over the years, I’ve worn many hats: engineer, digital communicator, change strategist, data advocate, executive coach — but the one I never take off is cheerleader for the unsung heroes of tech. "At Shell, I had the privilege of working with an Intelligent Automation team that wasn’t just about bots — it was about exceptional people who truly believed "best can be better". "By putting their stories front and center, engagement grew by 75%, we secured senior sponsorship and earned external recognition for three years running. But the real reward? Watching the new narrative spark pride and motivation within the team, while inspiring others to embrace and trust automation. "Here’s something I’ve learned: Storytelling isn’t a nice-to-have in tech — it’s essential. It's how we humanise technology, demystify it, and offer people a sense of safety and comfort as they navigate the unknown landscapes of innovation. It’s the difference between a tool that’s ignored and a tool that transforms lives. "These days, I’m upskilling in AI and sharing my journey through my newsletter, Narrative Automation, which grew organically to 630 subscribers in 5 months. I also boosted my followers by 58%, but the real reward has been stepping into a world of endless inspiration. "💡If there’s one takeaway I want to share today, it’s this: Every one of us has the power to shape change, no matter how technical or complex our roles may seem. "Whether you’re an engineer solving problems in code or a corporate team adapting to AI, your voice matters. Start telling your story — you might be surprised at how far it takes you. Narratives are bridges. Let me help you uncover yours. 👇 🔹Subscribe to Narrative Automation: https:/https://lnkd.in/emegCjpH +++ Take advantage of our new official study guide and go-to guide on strategic communication! "Mastering Strategic Communication: A GCCC Study Guide,” written by Sia Papageorgiou FRSA, FCSCE, SCMP, is an essential resource for candidates and all hashtag#comms professionals. This guide is a must-read for anyone in the communications profession, and can be used even if you're not sitting for certification. Refresh yourself on the basics and reference this training resource to keep your skillset sharp. See more info here: https://hubs.li/Q02-PrBR0 Centre for Strategic Communication Excellence IABC Global Communication Certification Council
Congratulations Dana Poole from all of us at the Centre for Strategic Communication Excellence! Loved reading your story! 👏 🤩
Really appreciate this initiative Mike Klein FIIC, FCSCE, SCMP and the investment you have made to grow the community and bring visibility to comms pros. Often times we shine the light on the achievements of others and is very valuable to have a place where we can celebrate, support and encourage each other. My warmest thanks to #WeLeadComms and to you and promise to #payitforward.
Congratulations Dana Poole I can confirm your superpower. I was totally enraptured at SimplyIC when you told the story about the tech guy who had innovated something and how you managed to make the story relatable.
Congratulations Dana, wonderful that you’ve been recognised like this and completely agree that every one of us has the power to shape change!
Agree! Storytellers in tech are essential for so many reasons, including the fact that by telling a compelling company story, you electrify the mission for disparate teams and generate motivation. Dana Poole, I just subscribed to your newsletter and look forward to reading more!
Well done Dana. You are a magnificent comms pro and I'm enjoying seeing you thrive. 😊
Well done Dana, you are the best 👏🤩
Managing Director @ Feedback Films, Employee Generated Content, Animation and much more.
3dTotal comms legend! In communication, Dana Poole has always been a trailblazer, especially when tech is notoriously difficult to convey. She has consistently found ways to engage her audience. I remember the session we did at GSK; the team seemed so young back then. Keep smashing it, Dana!