TALA’s Post

Humour is one of the best window display themes and this takes it to another level. What other window themes do you think get people to notice and engage with a high street business? #oxfordstreet #visualmerchandising #selfridges #customerexperience #savethehighstreet #retaildesign #retailexperience

Planning a Grand Opening or Anniversary for your store? You have worked hard to make your store a reality - now it is time to introduce your store to the all-important three-mile trade area surrounding it. Creating an exciting grand opening (or celebrating an anniversary) requires work upfront, but in the long run will make your store start off on the right foot in your community. It is critical to make a great impression to both the community as well as your individual customers. This 30-page manual is designed to give you “how-to” instructions to make your grand opening or anniversary a huge success. The key is to use a variety of techniques included in this manual to call attention to your store. That way, you will significantly enhance your store’s image. Pick up your copy today on Amazon: https://lnkd.in/e4g5-wW #graycatenterprises #managementconsulting #conveniencestores #franchise #retail #anniversary #grandopening

Meet David Miller, one of our merchandising representatives! David is coming up on his 1 year anniversary at Crocodile Cloth®, and to celebrate, we asked him some fun questions. Born and raised in Milwaukee, Wisconsin and based out of New York, David embraces the quick pace and pivots of a growing business and is an integral part of Crocodile Cloth’s expansion on the East Coast. David brings with him nine years of experience working at Coca-Cola and the unbeatable personality and tenacity that shapes what it means to be a part of the #CrocCrew. Bonus: he’s hilarious too! Read on. 🐊 What does a typical day look like for you? - A standard day has me going to about five different retailers to monitor how our product is being sold and finding ways to increase sales within those stores. 🐊 What is the biggest challenge you’ve encountered since working here? - Being malleable to situations. Lots of changes happen quickly, and sometimes you have to be ready to adapt to whatever gets thrown your way. 🐊 What’s your favorite part of the job or any achievements you’d like to share? - Being able to travel to impact different parts of the country with our product. My favorite achievement is setting the carts here in 9 Home Depots in NYC. They have significantly increased sales in all stores. 🐊 We have to ask… Which type of Crocodile Cloth is your favorite? - PowerSCRUB by far. 🐊 If you could give a pack of Crocodile Cloth to any person who would it be and why? - Gandhi. For a man who has given up all wealth and possession, he might change his mind if had a pack of Crocodile Cloth in his hands. #WorkAnniversary #Merchandiser #CrocodileCloth #MeetTheTeam #CompanyCulture

“Sell me this pen.” Whether you’re a Wall Street wolf or just striving to hit your targets in a #furniture #store, you’ll have some kind of response to Ziglar’s fundamental (if reductive) test of #salesmanship. #Selling is so integral to business that it’s baffling the discipline isn’t paid more attention. Lessons are handed down via various parties and resources, often along the lines of “this is how we’ve always done it”. Rarely do businesses take a structured approach – but when the #footfall isn’t forthcoming, guaranteeing better conversion rates and #margins is very much the name of the game for brick-and-mortar retailers. I’ve always been fascinated by the psychology of selling – so, ever since Furniture Sales Solutions emerged on the scene, I’ve enjoyed absorbing Adam Hankinson’s advice on how to overcome objections, find the upsell opportunities and close the deal.  Having run a regular column from Adam for some time, I thought I'd delve deeper into his methods by grilling a few of his ‘students’ in September's Furniture News, where you’ll find accounts from the likes of Caseys, Fairway and Gillies which spell out how Adam’s training regimen was deployed in their #stores, and how it has impacted the bottom line. That said, for #salespeople to win, the product needs to sing – and September is one of the best times of year to find it. In this issue, you’ll find #previews of Long Point, the Autumn Furniture Show and the Bed Show (see our Bed Buyer supplement at https://bit.ly/3YXANvk for the full exhibition lowdown), plus the second part of our Manchester Furniture Show coverage. Two of Sweden’s premier bedmakers are in the spotlight, with cover star Carpe Diem Beds outlining The Iconic Collection’s rollout, while DUX explains what it looks for in a retail partner. In other #bedroom news, we’ve the latest from Dreams, as CMO Jo Martin reveals the new technology developed to help athletes sleep better at this year’s #Olympics, plus updates from Rauch, Kaydian and Simba Sleep. Elsewhere, meet Saxon Furniture’s Mark Denby, get personal with agent Philip Gant, and discover what our panellists are doing to meet demand from younger #shoppers. You’ll also find opinion pieces from Steve Pickering, Gordon S. Hecht and Jonny Westbrooke, plus advice on asset disposal from BPI’s Richard Travis. Oh, and about that pen? Jordan Belfort revealed that from his POV, the question’s a trap. Most will try talking up the pen’s benefits, but the best response is to open a conversation. Ask the customer whether they want a pen and what they want from it, rather than wasting your time trying to sell a pen (however amazing it may be) to someone who doesn’t want one.  In short, focus on the customer’s needs, not your own (I think the likes of Carnegie, Barragan and Ogilvy would concur). And no, I don’t need a pen. But I could probably be persuaded. Read #September's issue at https://lnkd.in/eADNvwqc #b2b #magazine

Good people are the backbone of sucess

I mean…. it doesn't get better than this! With some of the biggest names in retail looking to connect with solution partners in Digital Marketing, Customer Experience, Technology and e-commerce and Sustainability. If you are a retail tech business that has thought leadership within one of these 4 areas then you need to be there! 💥 The countdown is on! RetailJam The Retail Hive

Former Morleys Stores CEO and Harrods executive Nigel Blow has told Drapers he was "shocked that Fenwick has withdrawn its offer of the CEO position to me, just two weeks before I was due to start". Read the full story below. #retailnews #fashionnews #fashion #Harrods #CEO

Department stores are dead 💀 many pundits here on LinkedIn say day in and day out. Words like "dinosaur," "redundant," etc trip casually off their posts. They pile on in comments. Not towards the big box mass merchant department stores like Target or Walmart but the Macy's, Nordstrom, and Dillard's Inc. of the world. I was in Santa Fe this past weekend with members of the National Speakers Association. After dinner, Cara Brookins shared her love for a luxury purse she had purchased. Hammitt in Manhattan Beach made it. Tony Drockton, my friend and SalesRX client, is the CEO, so we made a video and sent it to him (below.) 👉 Cara Brookins discovered his luxury brand 2000 miles away from his California boutiques at Dillard's Inc. in Little Rock, AK. She never would have found it otherwise. That is what department stores do and the important place they hold. And when the discovery experience is met in a department store – it is memorable. She never would have gone online to buy that item. Full stop. Re-read that. Oh and Hammitt doesn't market by discount but quality. Can we please stop with the charts and graphs and piling on? Department stores are an important link in the retail chain. Let's give credit where credit is due and recognize the vital role department stores continue to play in connecting consumers with unique brands and fostering moments of serendipitous discovery that leave lasting impressions. #retail #customerservice #luxurygoods

Not everyone wants to be pitched too. I recently visited the mall and encountered a gentleman working at a kiosk. I was in a rush to get to my haircut appointment, so when he tried to show me his products, I told him I couldn't stop. Instead of pushing, he kindly pointed me in the direction of the barbershop. After my appointment, I returned as promised. Rather than diving straight into his pitch, he asked me how my haircut went. This small gesture led to a friendly conversation, and eventually, we discussed his product. Although it wasn't something I needed, I appreciated his approach. By prioritizing my experience and showing genuine interest, he created a positive interaction that went beyond a simple sales pitch. This encounter highlights the importance of connecting with potential customers on a personal level, rather than immediately trying to sell to them. #marketing #sales #customerexperience

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