Raptive reposted this
Since July, most in the sector have been in a holding pattern, deeming it necessary to have a firm grasp of what the cookie consent prompt within Google Chrome will look like and what the drop-off rates might be before they move forward. Such concerns are now palpable, with several Digiday sources — all of whom requested anonymity in return for candor, demonstrating the high stakes at play here — voicing their anticipation that Google is in the final stages of formulating its cookie consent prompt for Chrome users. In this piece by Seb Joseph and Ronan Shields, we speak to Paul Bannister of Raptive, Scott Cunningham, and Mark McEachran of Yieldmo. #google #thirdpartycookies #chrome
