Qwerky’s Post

If you wish to utilise influencer marketing this year, please don’t miss out on this one thing! 👏🏽⚡️ 👉🏼 Authenticity and transparency in influencer marketing campaigns is SO SO crucial. By giving influencers this creative freedom, they express themselves in a way that benefits your sales and reputation significantly. 👉🏼 Influencers create genuine content that resonates with their audience, ultimately building trust and credibility for your brand. ✅ Huda Beauty does a fantastic job at this. Huda Beauty worked with relevant beauty influencers in all her top locations to review and demonstrate her products with complete honesty and transparency. This allowed users to make an informed decision and moved them down the purchasing journey easily. ✅ These campaigns were executed by identifying relevant influencers whose audience aligned with the brand's target market. ✅ The brands then collaborated with these influencers to create authentic and engaging content that showcased their products/services effectively. It is best to work with creators in an agency, such as weareqwerky.com, as this provides you with authentic content that has been researched beforehand for success that would resonate with your audience to convert! ✅ By leveraging the influencers' credibility and reach, these campaigns will successfully connect with consumers and drive brand awareness and sales. If you’re ready to step up your game in the influencer marketing world without stressing yourself out on the various processes, contact us on weareqwerky.com 💡 #influencermarketing #influencer #marketing #influencermarketingcampaigns #marketingcampaigns #authenticity #marketingstrategy #marketingcampaign #marketingsuccess

Influencer marketing ROI isn't just an elusive number. It's an accurate forecast of your campaign's potential. We often get caught up in: → Hiring big-name influencers. → Seeking immediate profit. → Focused on follower count. That we ignore the true value of a calculated, ROI-driven approach. Here's how to measure your influencer marketing ROI accurately, So your campaigns yield REAL results: 1. Smart Goal Settings: ↳ Define your marketing objectives. ↳ I see 50+ campaigns targeting vague goals. ↳ Outperform by having clear, measurable targets. 2. Track Metrics: ↳ Monitor comprehensive KPIs. ↳ Don't rely solely on likes and comments. ↳ Consistently evaluate your engagement rate, reach, and conversions. 3. Analyze Performance: ↳ Marketing strategies involve ongoing refinement. ↳ Study what part of your campaign didn't work. ↳ Align your strategies by taking informed decisions. Remember: The success of influencer marketing isn't defined by the popularity of the influencer you partnered with. It depends on the accuracy of your ROI calculation. P.S. What's your strategy to measure Influencer Marketing ROI? (Found this insightful? Repost ♻️)

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Influencer marketing and media relations are two powerful tactics to reach audiences and maximize brand visibility. But which tactic is best for your company? In our latest blog, we break down the benefits of both and weigh what to consider when deciding which tactic suits your immediate needs. We effectively harness both methods in our communication efforts. Contact us today to see what Fletcher can do for you. #MediaRelations #InfluencerMarketing #BrandVisibility

Think outside the box when choosing your influencer marketing agency. Why? Because selecting an agency that represents brands, not talent, could be the game-changer your marketing strategy needs. Here's the twist: Agencies focused on brands have a unique superpower - deep understanding of the marketing landscape from a brand's perspective. They're not just matching you with talent; they're strategically aligning influencers who resonate with your brand's core values and mission. This approach ensures authenticity. In a world where consumers crave genuine connections, an agency that prioritizes your brand's ethos over just filling a talent roster can create campaigns that speak directly to the heart of your audience. Plus, there's a bonus: These agencies negotiate not just with your success in mind, but also with an intricate understanding of what a brand needs to thrive in a crowded marketplace. Imagine campaigns that not only captivate but convert. Isn't it time your brand was represented by an agency that champions your vision at every step? Start the conversation below. Let's discuss how choosing the right agency can elevate your brand to new heights. Your next influencer campaign deserves to be remarkable. Let's make it happen.

The untold side of Influencer Marketing 🤫 It's not about conversions, it's all about relationships For years, I've chased conversions in influencer campaigns. Clicks, leads, sign-ups – the holy grail of ROI. But over the years, I have realised (from experience of course) that influencers value relationships just as much as I value the ROI. Sure, performance matters. But what happens after the campaign? Did you forget the human behind the content? Here's my secret weapon: always send performance reports. Even after a low-performing campaign, a simple gesture fosters goodwill. The influencer needs closure too. If you work with Influencers and understand relationships, you'll know that Influencers rarely offer free second chances unless they value the partnership. That's the power of relationship-building – it goes beyond transactions (that's what I call a one-off Collab). Early on, I shifted my focus. Forget one-off Collab's. I prefer to only build a series of content, together. Because true influence comes from connection, not just conversions.

✨ Always Build Connections that are Genuine Influencer marketing is an excellent way to build genuine connections. The key to success with this type of marketing strategy is alignment. Always select influencers who align with the core essence of your brand. ✨ Pay attention to their content together with its views and comments and ensure that their followers match your ideal target audience. In other words, their interests and content must be aligned with the values and identity of your brand. Take the time to have detailed branding conversations with potential influencers to ensure that they understand and connect with your brand message. You can co-create content to reflect a real solid connection and partnership between your brand and the influencers. 🎇 This is where you can make full use of their natural ability to relay stories that will truly engage and capture the attention of your target audience. Always monitor the comments, responses, feedback and impact of this marketing strategy and refine if necessary. Influencer marketing can produce a positive impact as long as there’s alignment, authenticity and precision. 📌 Also, the best part about this type of marketing, is the ability to establish long-lasting connections and powerful brand advocacy. ~~~~~~ My name is Ashley Alexis & I’m a dedicated brand & marketing strategist & founder of BluePrintMkting®. I'm committed to helping solopreneurs, startups, and small business owners with overcoming their marketing challenges. Feel free to follow me for some insightful branding & marketing tips 🤗. #brandconnection #influencermarketing #marketingstrategy

7 Tips for Carrying Out an In-House Influencer Marketing Campaign 1. Define Your Goals: Clearly outline what you want to achieve with your campaign, whether it's brand awareness, engagement, or conversions. 2. Identify Your Target Audience: Understand who your target audience is and choose influencers whose followers align with your target demographic. 3. Build Authentic Relationships: Cultivate genuine relationships with influencers. Authenticity resonates with audiences and can lead to more impactful campaigns. 4. Create Compelling Content Briefs: Provide influencers with detailed briefs that outline your expectations, key messages, and any specific guidelines for the content. 5. Measure and Analyze Results: Use tools to track the performance of your campaign. Analyze metrics like engagement, reach, and conversions to evaluate its success. 6. Stay Compliant with Regulations: Familiarize yourself with regulations and guidelines regarding influencer marketing to ensure your campaigns are transparent and compliant. 7. Evaluate and Iterate: After the campaign, assess what worked well and what could be improved. Use these insights to refine your approach for future campaigns. Comment your email id below, and I'll share a free template for tracking influencer activity to help you streamline your campaign management. #influencermarketing #marketing

✨ Always Build Connections that are Genuine Influencer marketing is an excellent way to build genuine connections. The key to success with this type of marketing strategy is alignment. Always select influencers who align with the core essence of your brand. ✨ Pay attention to their content together with its views and comments and ensure that their followers match your ideal target audience. In other words, their interests and content must be aligned with the values and identity of your brand. Take the time to have detailed branding conversations with potential influencers to ensure that they understand and connect with your brand message. You can co-create content to reflect a real solid connection and partnership between your brand and the influencers. 🎇 This is where you can make full use of their natural ability to relay stories that will truly engage and capture the attention of your target audience. Always monitor the comments, responses, feedback and impact of this marketing strategy and refine if necessary. Influencer marketing can produce a positive impact as long as there’s alignment, and authenticity. 📌 Also, the best part about this type of marketing, is the ability to establish long-lasting connections and powerful brand advocacy. ~~~~~~ My name is Ashley Alexis & I’m a dedicated brand & marketing strategist & founder of BluePrintMkting®. I'm committed to helping solopreneurs, startups, and small business owners with overcoming their marketing challenges. Feel free to follow me for some insightful branding & marketing tips 🤗. #brandconnection #influencermarketing #marketingstrategy

I get to use both media relations and influencer marketing strategies for clients. Both can be beneficial depending on your immediate goals. HMU if you're interested in exploring either option. #mediarelations #influencermarketing