Wayne Lim’s Post

In a world where bullshit often passes as what resonates with the masses, it's refreshing to have someone out there calling it out. I've known Jess Wheeler for years and have admired how he observes the interplay of people and commerce. The wit with serious undertones and his sharp insights cut through the noise like few others can. Having him on the podcast was inevitable, it was just a matter of timing. With SICKDOGWOLFMAN stepping into the world of product with the launch of their sunscreen, we had plenty to unpack.... --- EP35 - Jess Wheeler - Elevating Quality in Advertising Jess Wheeler is a globally-awarded copywriter and Creative Director at creative advertising & design agency SICKDOGWOLFMAN. Renown for developing strategically cut-through campaigns, the team have ventured into new territory as product developers with their recently launched sunscreen Slather. On this episode Jess shares with why the current state of advertising isn’t designed with customers in mind, how that opens opportunities for brands to cut through, what prompted the expansion to launching their own brand and what sets it apart, why we may see more agencies follow in this approach, why brands should be wary of using AI in advertising and so much more. Watch on YouTube: https://lnkd.in/dxzDPVnA Listen on Spotify or Apple Podcast: https://lnkd.in/dh3Y-QeR