As boomers and Gen X emerge as the next big digital audience, here is what we can learn from Gen Z marketing as our media consumptions converge 💡 Despite a $35 trillion spend each year against Gen Z’s $9.8 trillion, boomers and Gen X are often a missed opportunity for marketers, but they are undergoing a digital revolution that calls for us to reevaluate how we communicate with them. George Munday is Wavemaker’s Global Strategy Director and he sat down with The Media Leader UK to identify how brands and marketers can adopt and adapt to this evolving landscape, as well as what we can learn from the Gen Z playbook. George’s article in full 👇 https://lnkd.in/eW2dJ8Ji Adwanted UK Adwanted Group #boomers #GenX #GenZ
