Warsaw Creatives’ Post

🤌🏻 What: F1 partnered with Puma to release its first F1 streetwear clothing collection, with a predominance of simplistic design and the F1 logo on garments. (Pic source: Motorsport.com) 🚀 What’s good (for me):  It follows the F1 rebranding strategy that started with the acquisition by Liberty Media back in 2016. It’s another step in growing and enlarging the audience, particularly among young people. It can contribute to building a real community of F1 fans regardless of the team they support, as never before. 🤷♂️What’s not (for me): Design: if the aim is to reach new and younger audiences, it should fulfill more of their expectations from brands, for example embracing the gender-neutral fashion reality. Partner: F1 has always been tied to luxury since the beginning as its sportive expression, like tennis or golf. Maybe it’s just a first step, but a partnership with a luxury and younger-oriented fashion brand could empower F1 rebranding. 💡Key Takeaway: Fashion has the innate power to contribute to evolving cultural and social shifts, now more than ever. The younger generation is embracing gender-fluid apparel: according to research by Klarna, '50% of Gen Z globally have purchased fashion outside of their gender identity, and 70% of shoppers said they're interested in buying gender-fluid fashion in the future, with younger generations leading the way.' (Source: Business of Fashion) What do you think about it? Leave me your comment here! 👇

PROFESSION and PASSION Sometimes people ask me whether my involvement in the world of footwear, sports and lifestyle industries and my passion for photography are at odds with each other. My answer is clear: absolutely NOT - on the contrary, both areas stimulate each other in an inspiring way. I am in good company. Numerous personalities from various industries have shown that professional success and creative passion are by no means mutually exclusive. Examples such as Karl Lagerfeld, who pursued an impressive photography career alongside his fashion career, or Bryan Adams, who is known not only as a musician but also as a celebrated portrait photographer, show that passion and career can reinforce each other. These people prove that it is possible to achieve outstanding success and enjoy doing it in one field while pursuing another, deeply felt passion. I am currently using the time until I start my new professional challenge at the end of the year to live out my passion for photography even more intensively. Recently, I was able to present my work at a fully booked lecture at the LEICA GALLERY in Frankfurt, travel for documentary and lead workshops where I share my knowledge and enthusiasm with others. It is a special pleasure to realize myself in this creative world and at the same time to be prepared for the next stage of my career. What I keep realizing is that the key is BALANCE. My career gives me the structure that allows me to find free, creative space in photography. Both areas complement each other and only make me stronger as a person and manager. Because in the end, the combination of professionalism and passion not only brings personal fulfillment - it creates a source of inspiration and innovation that is reflected in every aspect of my life. My conclusion: being successful in your career and being passionately creative is not an either-or question, but a question of "AS WELL AS".

Day 10/15 of creating social media post for different brands Today I have created a post for fashion brand Reebok it is well known for its sports and activewear once upon it was sponsored for none other than MS.Dhoni The design includes sneakers as main subject with a product description at the end and catchy lines at the border with a brand logo at corner #designing #canva #socialmediapost #reebok #sneakerhead #socialmediamarketing

A new collaboration between Supreme and Margiela has sparked a never-ending discussion: would VF Corp ever recoup the 2 bil USD they paid for the brand in 2020? It doesn't look too promising (maybe a biopic should be released?). The issue is simple; early in the day Supreme was shaped up as a "community brand". With the help of the internet, it gained a large fan base: young people with whom the founders of the brand shared their love for music, skating, and, as a result, Supreme clothes. These were aimed at those who knew about the new drops and whose aesthetics matched. However, everything changed in 2017 after a highly successful collaboration with LV, where core clients felt that Supreme had abandoned them in favor of producing super-expensive keychains and cigarette lighters. Subsequently, the brand gained popularity among "trend lovers" from New York to Guangzhou. Turning from "community" to "trend" is a slippery slope. Those "trend" clients lack loyalty and are always eager for what is new. Losing the community (super fans) leaves you without the most loyal clients, those whose purchase desire is often driven by a sense of loyalty. This is streetwear after all - sweatshirts, t-shirts, and zip-ups. Superfans can do magic for any brand. Humans traditionally are into getting together into groups (football fans, music fans, etc.). The Army, the fan club behind the Korean super-pop group BTS, could put their favorite group on top of any music chart in a flash. Fashion is not exempt from this. The success of Virgil as a designer had a lot to do with his social position: he was DJing sometimes three times a week, he traveled constantly, and met clients not only in "important" stores but in small boutiques as well. We all know what happened to Off-White after he passed away. A good example of a modern "super fan" supported brand, (the new Supreme) is MASU. The seven-year-old Japanese brand (the designer is Shinpei Goto) kicked off Tokyo FW, and the opening party also featured MASU, it also won the "Fashion Prize of Tokyo 2024". The devoted customers, called Masu boys, sit in the first row of the show (dressed in MASU), and the merchandise styles include names like "Masu boys" and "Masu family". The brand is super careful with collaborations, only working with those who think alike. A streetwear label, Seventh Heaven, took notice and linked with MASU for a rare collaboration released at the Tokyo boutique NUBIAN, a veritable hub of up-and-coming designers. Of course, fan-based brands have their shortcomings: it's not for everyone and growth can be not as fast as for those who make things for a wide audience. But it makes the brand stay true to its core, has a devoted client base, and enjoys communication with those whom they dress. It's like Supreme before the LV collab. To me, it looks like the future of fashion: the field is packed, and to have a client base, a brand needs to bring potential customers in. Superfans are super powerful.

Get Ready for the Olympic Games: Where Innovation Meets Excellence! As the Olympic torch ignites the spirit of competition, let’s explore how industrial sewing machines play a crucial role in creating the garments, flags, luggage, and shoes that athletes and spectators rely on during this global celebration of athleticism. 1. Garments for Athletes: Performance Apparel: Athletes need specialized clothing that enhances their performance. From swimming costumes with hydrodynamic designs to track suits that optimize movement, industrial sewing machines meticulously stitch together fabrics that withstand intense training and competition. Team Uniforms: The iconic uniforms worn by national teams are crafted with precision. Whether it’s the sleek lines of a sprinter’s suit or the aerodynamic fit of a cyclist’s jersey, industrial sewing machines ensure athletes look and feel their best. 2. Olympic Flags: Symbol of Unity: The Olympic flag, with its interlocking rings, represents unity among nations. Industrial sewing machines meticulously stitch together the fabric, ensuring the rings align perfectly. Each flag carries the pride of its country, fluttering high during the opening ceremony. 3. Luggage and Bags: Travel Essentials: Spectators, athletes, and officials rely on sturdy luggage and bags. Industrial sewing machines create durable backpacks, tote bags, and duffel bags that withstand the rigors of travel. Whether it’s a coach’s clipboard or a fan’s souvenir bag, these items are essential for a smooth Olympic experience. 4. Shoes for Champions: Footwear Innovation: Olympic athletes demand the best footwear. From running shoes with advanced cushioning to track spikes that grip the surface, industrial sewing machines assemble the intricate components. These shoes provide the edge needed for record-breaking performances. Memorable Moments: Remember Michael Jordan’s iconic Air Jordan “Dream Team” sneakers from the 1992 Olympics? Footwear immortalizes Olympic victories, making noise both on the podium and in action. 5. Olympic International Brand: Performance and Status: The word “Olympic” signifies excellence. Designs blend functionality with style, catering to adventure seekers and athletes alike. 6. New Tech Specs for Ultra Performance: As Olympic footwear evolves, technical components are enhanced. Whether it’s performance running, trail shoes, or training gear, industrial sewing machines contribute to the athlete’s success. Embrace the Olympic spirit! From the sewing machines’ hum to the final stitch, every garment and accessory carries the legacy of champions. Let the games begin!

In a recent Golf Digest article, Billy Draddy, Creative Director for Summit Golf Brands, shares his thoughts on current trends, quality fabrics, and the future of golf fashion. Click below for a quick and insightful read!

https://lnkd.in/eNgUeET8 I was on my way back from the Paris Olympics when a message slid into my what’s app from writer Jessica Burrell. She was writing for ELLE Magazine UK and interested in how fashion had become involved in the Olympics and what the platform might mean to the young designers that were involved. Link to the final article with my quotes included. Thought I’d share all of my notes here - interested to see what this community thinks. My notes ……. With around 28.6 million people watching the Paris opening ceremony around the world - a young designer couldn’t ask for better exposure of their work. A catwalk show along the Passerelle Debilly bridge with a diverse and eclectic casting of models and performers. Pictures and footage beamed around the world with social media platforms awash with likes and comments. The next step for the designers is how to capitalise on this global exposure. With the fashion industry’s current list of job vacancies - could this catwalk show have doubled up as the biggest job go-see in history? The talent scouts and recruiters scouring the comments to see which looks were most popular with their target demographic. Which fast fashion companies will cross the finish line with there kit bag of ‘Dupes’ based on the looks from the bridge runway show? Not very flattering for all the designers hard work. 2024 must be a peak moment in the sports and fashion love affair. With so many fashion brands collaborating with sports labels and their sports stars. We were used to Nike adidas et al sponsoring the sports people. But LVMH really up the anti. The gold medal for branding the Olympics much be in sight. Special mention must go to ArcelorMittal Mittal for sponsoring the steel for the 2000 Olympic torches and the 29 metre high rings on the Eiffel Tower. Gucci also go into the arena with their Gucci is a feeling tennis campaign on billboards around the city. Last month we had the Loewe x On collaboration. JACQUEMUS with Nike is at full throttle. Teams have finally realised that these fashion brand collaborations can bring new fans to the sports. #olympics #sportsmarketing #brandmarketing ModusBPCM BPCM.

♟️ LVMH is out here playing 3D chess while most of us are still fumbling with checkers. 🫠 Picture this: It’s 3 a.m., I’m juggling business like a circus act, scrolling LinkedIn, and *BAM* I connect with someone high(er) up in LVMH. Sometimes insomnia really pays off. Mind. Blown. 🧐 Here’s the thing, I’m not easily impressed by people. I mean, yeah, Howard Stern tweeted me once (cool flex, right?), but let’s be honest: the more people I meet, the more my dogs feel like the MVPs of my life. But this person? They didn’t just impress me, they delivered a mic-drop masterclass in less than 30 minutes. It was like a TED Talk meets Retail crash course, all wrapped up in pure luxury brilliance. Let’s cut to the chase: LVMH isn’t just leading the luxury industry, they’re rewriting the rules, throwing out the old playbook, and sipping on vintage champagne while doing it. 🧮 First, the numbers. Okay, yeah, their Q3 2024 revenue dipped 9% to $21 billion. Big deal, right? But when you’re pulling in $87 billion annually, who’s really worried? For perspective, Kering, home to Gucci and Saint Laurent, did $22 billion last year. LVMH is so far ahead, it’s practically in a league of its own. And while some fret about a so-called "luxury recession," the global market is still on track to hit $430 billion by 2030. 🌿 What really takes the cake, though, is how LVMH has turned sustainability into a power move. Their Life 360 program isn’t just about hitting eco-goals like slashing CO₂ emissions by 50% or sourcing sustainable materials. It’s about proving that luxury and responsibility can coexist. Oh, and by 2026? Every single one of their European sites will run on renewable energy. Saving the planet never looked this good. 📺 Bernard Arnault is playing a long game straight out of Succession. While fine-tuning his plans for the future, LVMH is out here building an empire of 75 brands, including icons like Tiffany & Co., Dior, Moët, and Fendi. Their strategy? Diversify. Innovate. Always stay 10 steps ahead. And here’s the kicker: while most brands are chasing trends, LVMH is the trendsetter. They’re heavily investing in digital personalization. Think exclusivity at scale and locking down emerging markets like China and India to future-proof their empire. 💯 Jean-Jacques Guiony, LVMH’s CFO, put it best: "There is no particular gap in the portfolio. We have 72 brands. I mean, we have the largest portfolio in the luxury industry. We have no particular need for acquisitions. But sometimes, we find a brand that we think we could do something with, so we buy it. But it's purely opportunistic." LVMH isn’t just playing the game, they’re defining it. 🥂 Ready this: https://lnkd.in/gK_S9MJc #LVMH #LuxuryRetail #Sustainability #DigitalInnovation #RetailLeadership #FutureOfLuxury #BusinessStrategy #LateNightCall #SocialMedia #Ecommerce #RetailIndustry (Also, if you don’t own something from LVMH, do you even luxury?)

A lot has been written about Super Shoes. As a runner and running shoe designer, mine is a different kind of story. Read about How Super Shoes Changed the Running World in my feature for Like the Wind, Issue # 40 When Publisher and Editor Simon Freeman asked me to write an article about Super Shoes, I knew what I didn't want it to be. A lot has been written about Super Shoes. From my perspective as a runner and running shoe designer, much of it is a)wrong b)re-packaged from a press-release or c)highly technical. My article is informed by both personal and professional experience as a runner and running shoe designer. My article features the technical and historical context for the innovations that go together make Super Shoes. My article features quotes and insights from Olympic marathoner Reid Coolsaet. My article is for runners, like me. --- I’m the owner of The Directive Collective footwear design consultancy. We make great footwear, not just great sketches. Like the Wind is an independent, ad-free magazine about running and hosts a collection of global stories by runners, for runners. #run #running #runningshoes #footwear #footweardesign #footweardesigner https://lnkd.in/gjRzaPyS

Breaking barriers for emerging and established fashion brands alike! 🌟 At Olympo Models, we understand the challenges of building a brand, especially the cost of photoshoots. That’s why we created AI-powered modeling solutions that are as stunning as they are affordable. Let’s dive into our three tailored packages: ✨ Bronze Package: Perfect for emerging brands just starting out. Get 10 high-resolution AI-generated photos that showcase your clothing in professionally designed settings with personalized lighting and one outfit change. Affordable, yet impactful. ✨ Platinum Package: For brands looking to elevate their campaigns. Enjoy 20-40 stunning images with more customization options, including up to 5 outfit changes and beautifully designed environments tailored to your vision. ✨ Gold Package: The ultimate option for premium campaigns. You’ll receive 50 custom images with up to 10 outfit changes, all in settings that bring your brand’s identity to life. Designed to make an impression. 💡 Why Olympo? Our mission is to empower brands by offering solutions that were once only accessible to major fashion houses. Now, anyone can create breathtaking images without the hassle of costly photoshoots, model fees, and endless logistics. 👉 Ready to transform your brand? Let us turn your vision into reality. Explore more at www.olympomodels.com #AIModels #FashionInnovation #EmergingBrands #DigitalTransformation #FashionMarketing #SustainableFashion #OlympoModels